I disagree that I'm taking a leap. Just look at the definition of the word Innovation for goodness sake. They don't come up with new ideas or product categories. They are a company built on iterative improvements of other peoples ideas. Often just buying companies that have already developed a technology they need like with TouchID and FaceID. Cameras on the iPhone? Developed by Sony. Processor? ARM design iterated by Apple, manufactured for them by TSMC and Samsung. iPhone X display? Samsung. NAND flash? Sandisk, Toshiba and Samsung. you can look to practically anything they make and it's a combination of other companies technologies. Is this a bad thing? hell no. Apple still makes great stuff, but it is not in any way innovation, Tim Cook understands that by saying they're not first, second, third or even forth to implement someone else's idea.