Eddy Cue, Tim Cook and Adobe Discuss iPad Pro Ahead of November 11 Launch

[srminton]

I'm a longtime Mac fan, but I'd pick a Surface Pro 4 up over the current iPad Pro. There's a price difference if you go for the crazy-high spec models, but I really like where MS are headed at the moment too.

Apart from the recent OneDrive storage reduction...

My boss thought the same thing....she loved the idea of the Surface Pro.....and returned it last week. Mainly because of the lack of tablet apps (she previously had an iPad, and found that even where there are Windows apps, they are not optimised for touch or lag way behind the iOS version in features). She already has a (Dell) laptop, too, and she said that it felt like "having two laptops, rather than having a laptop and a tablet". She's gone back to iPad (Air), and kept her Dell.

 

[avanpelt]

Well then, Eddy Cue uses his iPad Pro for essentially the same thing everyone else currently uses an iPad Air or iPad Mini for. Oh, and he really likes the stereo sound, apparently. And this thing is hundreds more than an iPad Air. That's tough to justify based on this lousy interview unless you've got the money to burn. Someone needs to revoke Eddy's authorization to speak to the press.

 

[snowboarder]

So instead of Photoshop Fix, Photoshop Mix, Photoshop Six and Photoshop Sux,
can I just run NORMAL Photoshop please?
Oh yeah, I can't... Thanks Apple... for nothing.

 

[keysofanxiety]

Let's see about the "Touch Interface under Mac", Apple gives us LaunchPad under Mac OS X which is designed for a touch interface.

On the contrary, I'd say Launchpad is designed for trackpads.

That cool 4-finger gesture to bring it up. Two finger swipe between pages. Immediately start typing on your keyboard to search for an app. It's very quick, very fluid, very simple. It has a familiar iOS interface, with regards to stacking folders and somewhat how it looks, but that doesn't mean it's designed for touch. It's an element of familiarity for people who haven't used Macs before, but have used iOS devices. All their installed apps shown in a simple format, to help ease them into OS X, rather than them having to go through Finder>Applications.

 

[Marx55]

Apple should make a Mac tablet.

 

[solamar]

The iPad needs a file management system or else it will forever be a giant iPod touch.

PfffssssssMhahahahahaha...This ^^^ HAHAHAHAHAA!!! ROFL!!! HAHAHAHAHAHA!! Sooooo bahahahaha!!! Funny!!!!

Just wow.. hahahaha!!

 

[kzVegas]

On the contrary, I'd say Launchpad is designed for trackpads.

That cool 4-finger gesture to bring it up. Two finger swipe between pages. Immediately start typing on your keyboard to search for an app. It's very quick, very fluid, very simple. It has a familiar iOS interface, with regards to stacking folders and somewhat how it looks, but that doesn't mean it's designed for touch. It's an element of familiarity for people who haven't used Macs before, but have used iOS devices. All their installed apps shown in a simple format, to help ease them into OS X, rather than them having to go through Finder>Applications.

Now, you're "splitting hairs", if it is designed for a trackpad it will work just fine on a screen.

 

[apolloa]

If you're going to call people zealots, how about not intentionally misinterpreting Jobs. Show us where he was talking about an optional peripheral for *drawing*...

nope. jobs isnt referring to sketching devices. hes referring to devices that REQUIRE you to use a crappy stylus to operate it.

but you knew this. everyone knows this by now. to pretend otherwise -- well, theres only one word for that...

You don't need a stylus to use it... It doesn't come with a stylus. Unlike the Windows XP tablets Steve Jobs was referring to.

Honestly...

You are forgetting the iPad Pro doesn't require a stylus. Its an accessory, non essential to the devices usage.

What Steve was crapping on about was standard, base level operating gestures, at the time the only way to operate a touch screen was with a stylus, he changed that with multi-touch - the iPad Pro falls into this category.

The stylus is optional, and most iPad Pros wont have one, or will use a third party one already purchased (like Pencil etc).

Jobs: "If you NEED a stylus you've already failed."

Amazing how some people continue to ignore and twist what Jobs said. One doesn't NEED a stylus with the iPad Pro. It works just like a regular iPad. It does not come with a stylus and works fine without one using your fingers.

Of course there will be many people like artists, graphic designers, photographers and other creative folk that will be stoked and thrilled that one is available as an option.

Still, some will continue to distort what Jobs actually said. One has to wonder why.

This is a dumb argument. Steve Jobs was against using a stylus as the primary *input device*. Do you really think Jobs would have been against drawing things on an iPad? Oh, no, nobody should ever be able to draw. Let's just dispense with that entire use case, because styluses are bad for some reason.

These "gotchas" on the stylus issue are so obtuse.

Did you watch the video? The issue that Jobs stated was that with Tablet PCs, the stylus is a requirement for UI interaction. Not the case with iOS where the pencil is just an optional accessory. You can still use the iPad Pro just like regular iPads without the pencil. On Windows tablets, you must have a stylus due to the classic Windows desktop paradigm that Microsoft sticks with. (to Microsoft's credit, they did made an effort with WinRT and metro, but the consumers and geeks didn't want to change their behavior).

I just love all these comments claiming you MUST use a stylus with a Windows tablet.

Ah didn't take long did it, for someone to twist Jobs actual words to backtrack from the truth. Jobs was Apple, Apple stated stylus for tablets were a failure, they made a stylus, don't try and even attempt to call it a pencil. Wacom, you know the company that makes truly professional level drawing tablets that real pro's use and cost thousands, they call their stylus a stylus:

http://www.wacom.com/en-gb

ONLY Apple calls it something else to backtrack from the company's standpoint on the stylus when they make one and want to sell it. They think calling it something else will magically erase people's memories.

As I said, it's marketing which sucks plenty of people, like you lot, right in.

 

[mdelvecchio]

And yes Apple zealots, Jobs IS talking about tablet stylus.

It's all just marketing folks.

nope. jobs isnt referring to sketching devices. hes referring to devices that REQUIRE you to use a crappy stylus to operate it.

but you knew this. everyone knows this by now. to pretend otherwise -- well, theres only one word for that...

 

[SSDGUY]

It worries me that Eddy Cue's biggest praise of the iPad Pro is its speakers.

Then we have Cook calling it a "first class audio experience." Such hyperbole from Cook only serves to cast doubt on the whole device. I don't think anyone is going to buy an iPad Pro for its speakers, and I think it unlikely that it will outperform my B&O speakers.

If only Steve Jobs was here to spellbind us with his enthusiasm. I'm quite sure that he would have tantalised us with a compelling case for it, just as he did when he introduced the iPad and iPhone.

I think there is a market for the iPad Pro, but let's chop the iPad line. All we need is one iPad mini, one iPad Air and one iPad Pro. Anything more is unfocused fluff.

Here's to the crazy ones.

Why do you need Apple reps to hype it more? Try one out and decide for yourself.

 

[Pilgrim1099]

Too true, for productivity it is a must. I can't believe Apple has Cue promoting that product. He says its good for email, reading news, reading more email...

I also can't believe he talked about innovation and looking around the corner. He could have just said no one ever has created a sketching tool and keyboard cover like Apple. Let's be honest, he looked around the corner and checked out Nadella.

Cue should NOT be this surprised about the audio. After all, they all knew what components were involved and tested it.

And Cook is smoking something if he's gonna hype this up. A laptop replacement? Is this man trying to BS us when Nadella and company had the right idea with the Surface initially?

A Pencil as official jargon instead of stylus. What kind of cult mentality is this? I think they're living in their own reality and in denial of what's really going on.

 

[CHSE]

The iPad needs a file management system or else it will forever be a giant iPod touch.

Agree! Why can one not load into a OsX system?

But great machine- lets go edit some picture.. so where do I insert my SD card?

 

[keysofanxiety]

Now, you're "splitting hairs", if it is designed for a trackpad it will work just fine on a screen.

True, but "this could work on a touchscreen" doesn't mean it's designed for a touchscreen, or that it's any less efficient with trackpad/keyboard interface.

Let's see about the "Touch Interface under Mac", Apple gives us LaunchPad under Mac OS X which is designed for a touch interface..

 

[SSDGUY]

The usual clap trap marketing BS from them then. And Eddy Cue needs to get out more if all he can come up with is what a revelation 'stereo sound' is! I mean seriously? The guy behind Apple music 'changed the way he thought about the iPad Pro' because it has stereo speakers!

Note how they are going to some length to 'distance' themselves from this by claiming they made a 'pencil' or 'sketching tool'

And yes Apple zealots, Jobs IS talking about tablet stylus.

It's all just marketing folks.

Steve dug his heels in on lots of things because that's what Apple was making at the time. I remember all the talk about a one-button mouse being all you need. And really, who cares what Steve said? I'll try one out an decide for myself.

 

[mdelvecchio]

I'm a longtime Mac fan, but I'd pick a Surface Pro 4 up over the current iPad Pro. There's a price difference if you go for the crazy-high spec models, but I really like where MS are headed at the moment too.

Apart from the recent OneDrive storage reduction...

hmm, so why would you jump ship from mac and go to Windows (surface), considering it's a lesser OS, has lesser battery life, and all your programs are presumably OS X, forcing new spending? not understanding the trade off.

 

[Ludatyk]

Let's see about the "Touch Interface under Mac", Apple gives us LaunchPad under Mac OS X which is designed for a touch interface. iTunes and most of the iXXXX Mac applications run as full screen apps and would work just fine under a touch interface. The Windows and menus are not any different than MS-Windows and could quite easily be manipulated with a zoom and finger touch or a "pixel-perfect" Stylus/Pen. Also, you can add a bluetooth mouse, just like any other Mac laptop.

It's more complicated than simply optimizing the Mac for Touch Interface. Mac users have already been accustomed to the way OS X works... iOS was introduced to us a touch friendly interface.

Windows 8 was not embraced well with the public... Even though a company can do it doesn't mean they should. Look at what Google has done with the Chromebook.. They are bringing out the Pixel C it's a Android OS. Previously they used Chromebook OS.

OS X as a touch interface has been contemplated ever since the iPad was first introduced.... I'm sure Apple has a prototype of it as well. If they haven't decided to make it to a legitimate product... There's a reason for it.

 

[Pilgrim1099]

Seriously Eddy Cue should not be out there pitching this product. He uses it to read email and go to websites? #facepalm

Something tells me Cue is an alcoholic considering the way he dressed like a slob on stage a few times.

 

[AppleNewton]

Scalable versions of their desktop apps would be wonderful and might be a great Cintiq alternative

 

[mdelvecchio]

Tim = The Ballmer of Apple

that is nonsense. under Ballmer MS stagnated. under Cook it's grown to incredible, record-setting new heights. the best iphone? Under Cook. thebest ipad? under Cook. best MBP? Cook. best version of OS X, best apple tv, new watch, etc... plus the company has grown all profits in two different markets, mobile and pc. in fact it vacuums up all the profits to be had.

 

[apolloa]

Steve dug his heels in on lots of things because that's what Apple was making at the time. I remember all the talk about a one-button mouse being all you need. And really, who cares what Steve said? I'll try one out an decide for myself.

And that's what you should do, don't get sucked in by the marketing hype machine, try it yourself.

 

[mdelvecchio]

Honestly! Microsoft has had stuff like this out for 3 years now! I hate to break it to you pal, but its true!

ahh no, it hasnt had something like this for 3 years. those who've used it say theres nothing like this.

 

[keysofanxiety]

that is nonsense. under Ballmer MS stagnated. under Cook it's grown to incredible, record-setting new heights. the best iphone? Under Cook. thebest ipad? under Cook. best MBP? Cook. best version of OS X, best apple tv, new watch, etc... plus the company has grown all profits in two different markets, mobile and pc. in fact it vacuums up all the profits to be had.

- 16GB base storage since the iPhone 3GS.
- 'New' iMacs which have considerably worse specs than their predecessors, especially when it comes to graphics.
- Spinning, non-upgradeable 2.5" drives on a £1500+ machine in 2015.
- A ludicrously expensive purchase of Beats for little/no visible benefit.

It's Cook's Apple all right. Immeasurable profits, with even more cost cutting. Shame he doesn't have the vision or foresight to throw a bit of that cash back into the products. It really won't take much to make a lot of people here happy.

 

[gugy]

I would love to use the iPad pro like a Wacom Cintiq. Meaning work on Photoshop for the Mac and do painting and retouching on the iPad and finish the work on a Mac. If that happens someday, the folks at Wacom my be in trouble.

 

[btrach144]

My main concern is price. It's just so easy to get into the $1000+ territory with cellular, more storage, or pencil. That is a whole different tier of device in that price range. User expectations go way way up when you step into the $1000+ category.

This is exactly my thought. It's a lot higher priced than the iPad Air 2 yet it has 3 more speakers and a 2" bigger screen?

I just can't see this doing well. Even if Apple manages to sell only 1 million iPad Pros, they still lie to people and say that they're selling like hot cakes etc.

 

[pcaleb]

Apple might not be talking about it, but just you watch: In a year's time, it's going to be a familiar image--musicians everywhere playing with an iPad Pro and Apple Pencil the on their music stand.