Eddy Cue, Tim Cook and Adobe Discuss iPad Pro Ahead of November 11 Launch

[dark_knight177]

They … sort of have. It's called the Retina MacBook.

I don't want OS X on a touchscreen. Despite my displeasure with a lot of Apple's decisions of late, I'm pleased they're sticking to their guns with mouse/keyboard interface for OS X, and touch for iOS. Touchscreen laptops are so gimmicky.

People said the same thing when iPhone first came out. Most people said that on-screen keyboard is gimmicky. Whether you like it or not, tablets with full desktop OS (Windows) are the future! And in 10 years time, there will be no major desktop OS without touch.

Even Google decided to merge their Chrome OS with Android and I am sure Apple will too, but it will be too late at that point and Apple will find itself near bankruptcy just like they did in the 90s.

 

[MrGuder]

That was painful to watch for Eddy, he said twice he uses it for reading email and he was stumbling for words, what he said could have easily been said by a consumer not a corporate Apple spokesman. That was just really awkward, it was almost like he wasn't really using this everyday as he said he was, it was like he was trying to say the things he should say instead of being honest and tell us what it's really like and benefits, email and speakers...I don't know strange interview.

 

[Atomic Walrus]

I don't see the point in spending that much money on a "throw away" device. iOS devices are great for 2 years at least, but more than 3 or 4, and it's going to be bad. Look at how terrible the iPad 2, iPad mini, iPhone 4S, iPhone 5 run on the latest iOS. Actually see how any iOS device runs on their last supported version. Chances are it sucks. I bought a $1199 MacBook Pro in 2010. Still as fast as it was when I bought it. An iPad from 2010 or iPhone from 2010 or even 2011 is next to useless.

Those devices weren't particularly fast or smooth even when they were new, they were simply faster and smoother than the previous generation devices. If you pick one of them up now they seem incredibly laggy because we've seen much better. First iOS device that felt "fast enough" to me out of the box for normal web browsing was the 5s, and mine is still running fine. I'm not saying some of those older devices don't perform worse on newer OS versions, but saying they were fast on their original versions is retconning reality.

 

[_Refurbished_]

The usual clap trap marketing BS from them then. And Eddy Cue needs to get out more if all he can come up with is what a revelation 'stereo sound' is! I mean seriously? The guy behind Apple music 'changed the way he thought about the iPad Pro' because it has stereo speakers!

Note how they are going to some length to 'distance' themselves from this by claiming they made a 'pencil' or 'sketching tool'

And yes Apple zealots, Jobs IS talking about tablet stylus.

It's all just marketing folks.

I agree with you that Cue is an idiot, but your linked video is irrelevant. The Pencil is geared towards users that want to create content on the device, and is not used as the primary input method. Job's entire rant was about how styluses are used as the primary input method of a device.

People need to stop giving Apple crap about the Pencil. Apple isn't backtracking, they are enhancing the experience for artists. Interface navigation isn't shown once in their entire promo.

 

[SlipperySlop]

The number of people not resting their palm on the screen concerns me. I know there is palm rejection that has been confirmed multiple times but it would suck if some developers implement it "better" than others

Sounds like a conspiracy to me.

 

[WigWag Workshop]

This is the new device I been waiting for from Apple. Is this iPad Pro for everyone, of course not. The technology that went into this device, and the Pencil is amazing. I hope one day we can get by Steve Job's comments about the "stylus" being "yuck". At that the time Steve made that comment, we were using a "stylus" to tap on tiny targets on a screen to navigate, not creating beautiful works of art, drawing up plans, marking up designs, or in general just having fun sending silly drawings to loved ones.

 

[AxoNeuron]

32GB for an $800 tablet?

What a joke.

 

[Sym0]

Unlike the "regular" iPads, you can only get cellular on the highest-storage tier--and that does drive the price up to >$1000. I really wish they wouldn't do that because I think this screen size would be very useful for me (I never thought I'd be able to use Word on the iPad, but that day has come), but I prefer cellular iPads so I can take them with me when I'm traveling. Not only that, but having a data connection means I could probably get by with less storage. I hope they don't continue this trend of only offering additional features with higher storage tiers like they have with some other products...

I was gunning for this as I used my Wi-Fi iPad for movies and holiday access to emails etc. via hotspot to my iPhone. But this was always a pain, so moving to a LTE device was the next move, and getting it through work on a plan (like a phone) meant I didn't have to pay for it, and I can sell my Wi-Fi Air.

What stopped me was the pricing, when the iPad Air 2 128GB LTE is 30% cheaper and without the need for a pen or larger screen (since split view works just fine on 9.7") I realised I didn't want the Pro, I just wanted LTE and more storage and multitasking.

The subsequent Pros and iPads that I can upgrade to every year will be interesting.

Its not a stylus, its a drawing pencil.

Its not a [INSERT INDUSTRY COINED TERM HERE] its a [INSERT BRAND NAME HERE]

Just turn on iCloud Drive on your home screen in settings. Voila. File-system.

No,
there is no central file system, no drive that all folders sit on that any app can access.

Each App has its own hidden file system, anything you do in that app is kept inside its hidden group of files. The only way to access files created in one app to another depends on what it is, and if extensions have been programmed into each app for the purpose of passing that file from one app to another.

This results in multiple copies of the same file, in various states of edit.

Where this works ok is with media, like photos and video. But for generic files, like a Photoshop drawing, or cad file or word document, you can just open and close these files in any app any time. It has to be passed through the iOS flow path, and if there isn't one you have to resort to awkward work arounds like iCloud and Dropbox etc.

32GB for an $800 tablet?

What a joke.

I think this is a good point, for the same money your getting 128GB min on say a surface and hat can go up to 512GB or 1TB right?

But with out a high speed transfer solution, who would transfer 512GB to an iPad over Wi-Fi, internet or bluetooth? Surely a USB 3/C/TB cable option would be valid in a pro device for large file transfers.

 

[keysofanxiety]

Those devices weren't particularly fast or smooth even when they were new, they were simply faster and smoother than the previous generation devices. If you pick one of them up now they seem incredibly laggy because we've seen much better. First iOS device that felt "fast enough" to me out of the box for normal web browsing was the 5s, and mine is still running fine. I'm not saying some of those older devices don't perform worse on newer OS versions, but saying they were fast on their original versions is retconning reality.

Politely disagree, my iPhone 4 on iOS 4 was one of the smoothest, quickest iPhones I've ever used. It was like butter. Shame iOS 7 completely killed it, (though 5 and 6 made it noticeably slower) and I had to eventually replace for a 5S.

 

[jm001]

The usual clap trap marketing BS from them then. And Eddy Cue needs to get out more if all he can come up with is what a revelation 'stereo sound' is! I mean seriously? The guy behind Apple music 'changed the way he thought about the iPad Pro' because it has stereo speakers!

Note how they are going to some length to 'distance' themselves from this by claiming they made a 'pencil' or 'sketching tool'

And yes Apple zealots, Jobs IS talking about tablet stylus.

It's all just marketing folks.

Yeah true, it always IS about marketing. As for Jobs, Apple and the stylus well this is the post-Jobs era and what people were afraid to suggest with Jobs at the helm, maybe they're more comfortable suggesting it to Cook and Co. Then again Apple never implemented any roadblocks to NOT be able to use a stylus. The use of a stylus with the iPad/iPhone have been around since at least the 2nd gen. iPad. (if not earlier). I still use a Bamboo stylus with my iPhone 6 and iPad mini for drawing. I don't think they're going to distance themselves, but as most of the time I think they were waiting till THEY got it right. This iPad with that stylus simply works very well.

 

[RockSpider]

"One of the things with the iPad Pro that’s amazing is the sound — it’s got four speakers on it,"

Wow, four tinny skinny little speakers, just imagine the sound, 4 times as bad as 1 tinny little speaker. I've had a few iPads and the crap that comes out of them makes my ears bleed. I always use Bluetooth speakers to sooth my ears.

 

[Robstevo]

iPad Pro's A9X processor is rumoured to deliver 'console-class' quality graphics. I just hope it can run at least two future generations of iOS smoothly. Currently my iPad Air runs like crap on iOS 9.1.

Apple have been saying console class/desktop class for a number of years now. the reality: Watered down apps and games because when real gaming/working is implimented, your not going to sit down and such a tiny screen for hours and hours and do it.

 

[Robnsn2015]

Some thoughts:

1. Interesting how many techies dislike marketing without truly understanding marketing. Marketing consists of Product, Price, Place, and Promotion. However, techies just think of Promotion = Marketing. Apple has created a somewhat intriguing new product in the iPad Pro. Why is that?

2. Because although many people on this forum bemoan iOS's lack of a file management system, that lack can actually benefit enterprise applications. There are times when an enterprise does not want users to access the underlying file system, or they don't want to have to deal with one. I can foresee mobile enterprise apps where the user connects directly to the app servers without even thinking about the concept of a "file" or "file system."

3. Which brings me to Apple's partnership with IBM. I think IBM will (if they haven't already) create apps that take advantage of the iPad Pro's size. Think about POS systems or travel kiosks. These things could be much easier to implement on iPad Pros than on more specialized devices. One "side effect" of these apps it that:

4. They will only require iPads with minimal storage. 32 gigs might be inadequate for a glorified laptop (no disrespect to the Surface Pro) with a full-blown OS, but 32 gigs could work for iPads used for POS, kiosks, etc.

So, I am looking forward to seeing how these new iPads are really implemented.

 

[canesalato]

You can buy flash drives for iPads too... just saying.

Not standard, much more expansive than normal flash drives, usb2 based, only available in limited parts of the world. They also depend on third party apps that could stop being updated after a new iOS version breaks them. Amazing, incredible!

Steve kept Eddy in check. He knew the potential for quagmires. It was not until Tim took over that Eddy was unleashed. Only "Tim" knows why. We now have the Beats Aquisition, and Apple Music.

I rest my case.

Apple Music used to be a disaster when it launched, but i kinda like it now, regardless its problems. unexptected

No,
there is no central file system, no drive that all folders sit on that any app can access.

Each App has its own hidden file system, anything you do in that app is kept inside its hidden group of files. The only way to access files created in one app to another depends on what it is, and if extensions have been programmed into each app for the purpose of passing that file from one app to another.

This results in multiple copies of the same file, in various states of edit.

Where this works ok is with media, like photos and video. But for generic files, like a Photoshop drawing, or cad file or word document, you can just open and close these files in any app any time. It has to be passed through the iOS flow path, and if there isn't one you have to resort to awkward work arounds like iCloud and Dropbox etc.

I didn't have the strenght to explain this for the 100th time. Thanks for doing it, very well written and informative post.

 

[citysnaps]

This forum has totally changed. No longer a real home for Apple fans. Just desperate haters trying to influence people.

Yeah, really sad. Seems to have increased as Apple's success and financial performance have dramatically improved under Cook's leadership. Why that bothers people so much is baffling. Well, not really. Some just can't stand others, whether a company or a person, enjoying so much success.

 

[ouimetnick]

?

My, still going strong after 7yrs, ol' 2008 MBP is running Apples newest OS X, El Capitan, without a single problem. Come to think of it, my iPad Air1 and iPhone 5 are going strong and both are running the newest iOS 9.1, without a problem. I'd like to put the old MBP out to pasture but there's certainly no need to throw any of them away.

Thats what I'm getting at. My mid 2010 MacBook Pro 13" still runs fine and runs nice and smooth. An iOS device from 2010 or 2011 is very slow and can't even run the latest software with out being miserable to use.

 

[raj]

Right. You notice who's being interviewed here? A management level employee.

Come back when you can show me one (just one!) Software Engineer who uses the iPad Pro as their only computer.

I thought so.

 

[Pmp174]

Yes eddy cue let me ****ing buy an ipad pro to check my email. Because that my intention when I pay almost $800 for a device yes. Like he could have said so many other things like drawing or making presentations or even playing games but he says email.

 

[Soccertess]

that is nonsense. under Ballmer MS stagnated. under Cook it's grown to incredible, record-setting new heights. the best iphone? Under Cook. thebest ipad? under Cook. best MBP? Cook. best version of OS X, best apple tv, new watch, etc... plus the company has grown all profits in two different markets, mobile and pc. in fact it vacuums up all the profits to be had.

I would look at Balmer's record. 2011 or 2012 was MS best year ever, with record setting heights (someone can correct me which year it was).

And every product evolution will be the best product ever.. and if anything, the new macbook is far from the best book ever. One port, and the amazing feature of magsafe 2 removed. So no... not best product ever..

And Apple tv, after 4 years there better have been an update! And apple watch... I guess it is the best smart watch in a sea of crap. I do give it to Apple that it has potential, I just don't see the value at the current price point.

And lastly, Sorry but I think you are giving Tim too much credit. The guy you created Apple from his garage is the one who left Tim with amazing product lines and an amazing company. Wasn't Timmy o tool..

Seriously Eddy Cue should not be out there pitching this product. He uses it to read email and go to websites? #facepalm

And you don't even want to know his salary.... A child could do a better job

 

[chinajon]

It worries me that Eddy Cue's biggest praise of the iPad Pro is its speakers.

Then we have Cook calling it a "first class audio experience." Such hyperbole from Cook only serves to cast doubt on the whole device. I don't think anyone is going to buy an iPad Pro for its speakers, and I think it unlikely that it will outperform my B&O speakers.

If only Steve Jobs was here to spellbind us with his enthusiasm. I'm quite sure that he would have tantalised us with a compelling case for it, just as he did when he introduced the iPad and iPhone.

I think there is a market for the iPad Pro, but let's chop the iPad line. All we need is one iPad mini, one iPad Air and one iPad Pro. Anything more is unfocused fluff.

Here's to the crazy ones.

 

[oopsroger]

Apple has not lost its grip on iPhones, but it certainly does not know what to do with the iPad. The iPad pro a mediocre machine given its price, and the software that Apple delivers is years behind its competitors.

 

[unplugme71]

The problem with IPad and iPhone is a lot of websites are still designed for desktop use.

Until I can get OSX on my iPad with BT mouse and keyboard I'll still need a Mac.

 

[Tech198]

so, i guess the future really is apps. ?

ya, and i don't think Apple would allow u to use Bootcamp on iOS either.

 

[s1m]

Apple has not lost its grip on iPhones, but it certainly does not know what to do with the iPad. The iPad pro a mediocre machine given its price, and the software that Apple delivers is years behind its competitors.

Years behind? How so?

 

[Beavix]

Adobe has also shared a video where visual designers, illustrators, educators and other creative professionals offer positive first impressions of the iPad Pro and Apple Pencil, with a focus on Creative Cloud apps including Illustrator Draw, Photoshop Mix, Photoshop Sketch and Photoshop Fix.

​

The people in that video from Adobe act like they never ever saw or used a drawing tablet of any kind before. Lame.