Truth cuts the deepest... That's why so many are flaming this guy on here.
If you look at Apple starting at the time of the Second Coming of Jobs, you can definitely tell when Steve's cancer took him out of the office and the key role of pusher, because here we are 5 years later and Apple's design aesthetic and boundary pushing is not so hot compared to pre-2010.
iMac: Same form factor for over 12 years, just getting thinner. Still has the chin, which should have disappeared years ago.
MacPro: AWESOME design, but hasn't seen any kind of upgrade, internal/external, in TWO YEARS.
MacBooks: Yeah... different kind of keyboard in the MacBooks. Keep getting thinner but the overall aesthetic hasn't changed. Why doesn't it have a bezel-less display screen? Why do they keep taking AWAY ports. And the processors are getting weaker and weaker the thinner they get.
iPhone: Size aside, still the same form factor as the beginning... Rounded rectangle with two black/white bars at the top and bottom, same home button, same location of volume buttons and silencer...
I have no problem ripping on Apple for resting on their laurels too much. Even the new product introduction videos with the Apple Execs circle jerking each other are tired and the same over and over for the past 15 years. *Cue Jony Ive against a high-key background talking in a soft tone as closeups of the new product rotate in and out of frame.
The problem with being number one is that there is only one place to go. Maybe it is time for Apple to trip up in order to shake them back up and get hungry to be the best again.