what a dumpster fire - Elon really has no clue what he's doing.
He knows what he's doing but what he's trying to do is a spectacularly dumb idea.
Reportedly, he's trying to turn TwiX into an "all-in-one" type app (shopping, social, gaming, advertising, communication, etc.) that are very popular in other parts of the world. The problem is that those other parts of the world have specific reasons for needing or wanting a single monolithic app like that that don't exist in the US--namely, the difficulty of apps existing where the government exerts more control over its citizens' use of the Internet.