What does that have to do with Apple’s cut of IAP? Btw, when the App Store first launched Steve Jobs said Apple’s plan was to run it at break even. Heck even Phil Schiller questioned if 30% could last for ever in an email to other Apple execs.There's nothing wrong with profit or being cash rich as a company. For example how do you know they are not going to build their own semiconductor fab line to isolate them from the rest of the market which has a massive capital cost?