The notch area is there regardless, there are 8 sensors/transducers there. Apple had two choices: extend the bezel all the way across the top—even at the edges where there are no sensors—or add extra display area where they could, on the left and right.I could buy ten iPhone Xs and I would not even notice it on my bank account. I just HATE THE NOTCH.
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So imagine the notch being on the side of the phone and someone makes the same case that is it just a reduced bezel - stupid argument. Screens have had 90 degree angles forever for a reason - because they look and work best that way. This is just apologism for Apple's crappy design by fanboys. Mind you, I am huge fan of Apple as well, but I hate the notch.
They had to make a decision, they prototyped both, and went with the ears. Hate it all you want, but that’s the way it is and it’s not going change for the foreseeable future.