Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Yup - Exactly what I think they'll do. Especially since the current 12" MacBook has gotten better with upgrades over time. I think the 13" model looks a lot like the 12", using the same processor class, with the Retina display found in the current 13" MacBook Pro (and hopefully an additional USB-C port.)

The 13" model will be thinner and lighter than the Air (and MacBook Pro "Escape") it replaces, with as good battery life and performance as the Air, but now with a Retina display.

It probably took Apple a little longer than they wanted to get to this point (thanks to Intel), but it looks like it's probably here. And the lineup becomes much simpler:

Macbook: 12" and 13"
MacBook Pro 13" and 15"

with clear distinctions between the two product lines (weight, processor speed, storage options, TouchBar, Thunderbolt 3) to justify the positioning and pricing.
Whether is Apple brave enough they can offer function key and Touchbar models and let users vote with their money.
 
  • Like
Reactions: interessiert
The fact that Apple still can’t make a sub $1000 retina MacBook Air or MacBook is pretty laughable.
Who says they want to? They're still selling way more laptops at much higher prices than competitors who sell much lower priced laptops. The only companies that rush into cash in on low margin products are the ones that truly need the money.
 
I tend to agree with this. What is the difference in purpose between the Macbook and Macbook Air? Both are very portable machines with limited processing power.
I remember looking at a Macbook Air years ago and being stunned by its thinness. Nowadays all macbooks are that thin. "Macbook Air" is still a very strong name I think.
that is the problem a pro is for work needs USB type A poord big battery and great cooling CPU cooler dor you cant max the CPu all the time its for a power user. a air should be light wait consumer product .. they should not compete at all !
 
I've been trying to think why Apple's Mac product line is such a mess over the past few weeks.

It has to be these two things:

  • No 10mn for you
    • Intel didn't deliver 10mn when promised (2016) thus making the MB more expensive than it should've been
    • Presumably intel would've been able to reduce prices as it would've made it up on volume sales as the entire industry shipped thinner and less power intensive machines i.e. the PC market would've got a massive shot in the arm from 10mn
    • Presumably this has also compromised Mac mini updates - and the MBP
  • iPad is still the computer that could
    • Apple thought that the iPad would be a powerful Mac replacement sooner that it has been (not yet, I'd argue!).
    • Presumably things like multi user accounts and better multitasking are waiting in the wings - and oh, trackpad support (umm, maybe)
    • Then the Mac would've turned into a machine just for professionals and a few holdouts who preferred a PC form factor for the next few years, however the data was clear (in 2014-15) - the PC was dying (yet in 2018, it hasn't & it's going OK)
Else I can't understand why the most powerful personal computing company in the world has such a confusing (and sometimes ageing) product line up.
[doublepost=1534525386][/doublepost]

Airpower does seem like the solution to the ultimate first world problem.

Mind you, we all will charge our devices like this someday, so if there are people out there who are willing to fund R&D by being early adopters, I guess that's OK - most of us really don't need to buy this (see also: HomePod & the entire smart speaker category).
 
Last edited:
I absolutely love the mini for eBook reading. And it’s been an excellent size for kids to use.
My nieces got iPads specifically because (then) new chips/etc are more likely to remain useful and supported in 3-4 years than the nearly 4 year old chips in the iPad mini. And the larger screens will be more useful for schoolwork. Brother-in-law started out intending to get them iPad minis but quickly changed his mind when he realized those two points.
 
Last edited:
  • Like
Reactions: profets
"Apple doesn't need to sell low-priced laptops"

Yes they do. The more users Apple has, the more subscribers they will get for their services which are recurring charges and have higher profit margins. Services are already bringing almost as much money as both Macs and iPads combined. Looking at the trend, services are bringing more money every quarter so it would make sense for Apple to sell an inexpensive, low-cost laptop.
 
Who needs a iPad mini?
I don't.
But I do want an iPad Mini 5/Pro!!!!!

Just bought an iPad Mini 4 (AUD $477 (USD $347)) running iOS 11.3.1. An upgrade from my Mini 2. And it runs great! Love it.
Loving touch ID, 3D touch and iOS 11 features. So smooth and snappy considering its 3 year old hardware now. Nice!

A shame that Apple aren't releasing iPad Mini 5/Pro. :(
People who prefer smaller phones love the Mini size.
I can't go back to a bigger size iPad now. Mini is too convenient and more portable.
If there's definitely not going to be an iPad Mini 5 and if the price comes down even lower then I might just buy a spare Mini 4.
 
No 10nm CPU? Fine. But Kaby Lake is old news - we want the Whiskey
 
That processor class doesn't come with a built-in TB controller yet. It might get one next year.
How do we know what processor class the unreleased 12" MacBook will have? Being serious, are there rumors?
 
"Apple doesn't need to sell low-priced laptops"

Yes they do. The more users Apple has, the more subscribers they will get for their services which are recurring charges and have higher profit margins. Services are already bringing almost as much money as both Macs and iPads combined. Looking at the trend, services are bringing more money every quarter so it would make sense for Apple to sell an inexpensive, low-cost laptop.
You're confusing your elaboration of "could" with "should".
 
Who needs a iPad mini?

I love the mini size. I refuse to carry around a phone the size of a tablet and hate the larger iPads. If Apple has not updated the mini when my 4 dies I will be done with iPads. Just like I will be done with MacOS the day my MAC mini dies. Apple has left many usesers out of their product line. That is a asham but if that is what they want so be it. Soon it will only be iPhone and watch for me.
 
  • Like
Reactions: spinedoc77



Apple will launch its much-rumored "entry-level" MacBook in September, according to a report by DigiTimes outlining Apple's upcoming product launches. The website says the new MacBook will be priced at $1200, according to industry sources, and will be powered by 14-nanometer Kaby Lake CPU architecture, following delays to Intel's 10-nm rollout.

ipad-mini-macbook-air-best-buy-sale-800x305.jpg

Earlier this year, DigiTimes said that Apple will release the first MacBook Air with a Retina display in the second half of 2018, and claimed that it will be a 13-inch model in a separate report. It also recently said Quanta will assemble new "inexpensive notebooks" for Apple in the fourth quarter. However, the idea of a $1200 MacBook Air leaves the question of a sub-$1000 MacBook offering wide open.

TrendForce believes Apple will release a new MacBook Air in September or October, while both Apple analyst Ming-Chi Kuo and Bloomberg reporter Mark Gurman expect Apple to release a new entry-level notebook later this year. Whether that's a MacBook or a MacBook Air remains unclear, but Gurman expects at least one of them to have a $999 starting price.

Today's DigiTimes report also claims Apple will use the September event to announce the "launch schedule" for its wireless AirPower charger, costing in the region of $160-$190. Apple previewed its multi-device AirPower charging mat at its iPhone X event last September, and confirmed that it will be released at some point in 2018, but it has yet to reveal how much it will cost. An earlier rumor citing "industry insiders" has suggested a price point of around $149.

Apple is expected to announce two new iPad Pro models this September measuring in at 11 and 12.9-inches, featuring slimmer bezels and a TrueDepth camera with support for Face ID. DigiTimes claims the two redesigned iPad Pros will sit alongside Apple's 9.7-inch iPad and iPad mini 4 to complete its tablet lineup, but notably the report also claims Apple has "no further plan" for the iPad mini.

Elsewhere in today's round-up, DigiTimes claims Apple's next-generation iPad Pro models will come with a newly designed 18-watt USB-C power adapter for faster charging. Apple is rumored to be including the more powerful charger with its new trio of iPhones coming this year, but this is the first time we've heard that it could also feature as part of Apple's iPad lineup. The adapter would presumably connect to the iPads with a Lightning to USB-C cable, also included in the box.

Apple's iPads have traditionally come with 10-12W adapters, so including the 18W USB-C power adapter would make sense as it would allow for faster charging without requiring users to purchase separate charging accessories at additional cost. Apple's current iPad Pro models already support fast charging using one of Apple's USB-C charge adapters paired with a Lightning cable. With this setup, a 2017 iPad Pro can be charged in half the time.

Lastly, today's DigiTimes report reiterates previous rumors surrounding Apple's new 2018 iPhone lineup, which is expected to include two OLED models measuring in at 5.8 and 6.5 inches, and a 6.1-inch lower-cost LCD model. All three will feature Face ID and edge-to-edge displays.

Article Link: 'Entry-Level' 13-inch MacBook, Redesigned iPad Pros With Faster 18W USB-C Charger Coming in September, But no New iPad Mini

Bleh, was really hoping for an ipad mini.
 
Who says they want to? They're still selling way more laptops at much higher prices than competitors who sell much lower priced laptops. The only companies that rush into cash in on low margin products are the ones that truly need the money.

They are losing education. This is not a problem for short term profitability. For example, software companies often give their product away to education for free.

It is a problem for long-term adoption rates of your platform.
 
I hope you are wrong because I would really hate for this new 13" model to have the same 12" frame. That would mean that this new 13" would also have the same 480p FaceTime camera currently used in the 12". That is INSANE in 2018.
Why would it have to use the same FaceTime camera? Apple has used the same frame as older products before, and upgraded the camera.
 
MacBook SE please!!
That wouldn't be a bad name for a slightly refreshed version of the current MBA.
thumpsup.gif


Apple producing a single device in each category (phone, tablet, notebook, Mac, etc.) with the "SE" philosophy would keep me in the fold. I loved the value of the iPhone SE, and am thoroughly enjoying the 2018 iPad. I wouldn't mind too much replacing my 4+ yr old 11" MBA for a new 13" Macbook SE-badged MBA.
 
Ordered the 2018 macbook pro yesterday from best buy..hope this new upcoming 13 inch macbook air isnt better than that..looking forward to the new iPad Pro will buy it for sure..so when usually in September does Apple do this event where they announce everything?
 
I agree with your assessment. Then it appears like I should start accepting the fact that I will have to deal with the touchbar. If I buy this upcoming new 13" model, I would have the function keys, but then would have to live with an inferior graphics card, inferior speakers, among other things I suspect.

I would just wait to see what they offer, because if this one model is going to "carry the load" as their general purpose 13" laptop, I suspect that it may be closer to the non-touchbar MacBook Pro, but thinner and lighter (with the Retina display) to be that upgrade to the Air line.
 
Why would it have to use the same FaceTime camera? Apple has used the same frame as older products before, and upgraded the camera.

It wouldn't need to, you're right. But these days, I expect the worst from Apple. I can't think of a reasonable explanation as to why the $1,200 MacBook could not get the FaceTime HD camera and uses the 480p camera. I'm sure the module fits fine so it must have a been a way to keep part costs down and differentiate from the Pro. Based on their actions in the past, I would not be surprised at all if they did the same this time around.
 
That wouldn't be a bad name for a slightly refreshed version of the current MBA. View attachment 776459

Apple producing a single device in each category (phone, tablet, notebook, Mac, etc.) with the "SE" philosophy would keep me in the fold. I loved the value of the iPhone SE, and am thoroughly enjoying the 2018 iPad. I wouldn't mind too much replacing my 4+ yr old 11" MBA for a new 13" Macbook SE-badged MBA.

Se stands for special edition, Apple usually adds this moniker to the last model in a range as a sendoff.

iMac g3 dv se was the first time Apple 2.0 used it.

Interestingly enough Apple did offer a Mac Se but that was during jobs sabbatical from Apple. And that stood for system expansion, not special edition.
 
Because the people buying an iPad mini are likely getting one in place of a larger iPhone, which means that the iPad mini may actually be causing Apple to earn less money, not more.


That's nonsense. I bought an iPhone 6 Plus the day they came out and realized in about 5 minutes flat that it sucked as a tablet. The aspect ratio was wrong, web browsing in landscape sucked, gaming sucked, (*sucked compared to a mini) pretty much all tablet specific features sucked.

The mini is absolutely a great device with so many size specific use cases, whether it's portability for commuters, a pocketable tablet, perfect size for drone pilots to mount on the drone remote, aircraft pilots to put on a kneeboard or yolk mount, in bed reading / viewing, on and on and on.

Yeah any one of these use cases is "niche", but when you see comment after comment with people all saying the same thing: "I use the mini for X because anything bigger is too big and anything smaller sucks".
 
I love the mini size. I refuse to carry around a phone the size of a tablet and hate the larger iPads. If Apple has not updated the mini when my 4 dies I will be done with iPads. Just like I will be done with MacOS the day my MAC mini dies. Apple has left many usesers out of their product line. That is a asham but if that is what they want so be it. Soon it will only be iPhone and watch for me.
I own the 1st gen iPad Pro. Previously I owned the Mini 1. I'd buy an updated mini the instant it came out, especially if it supported the pencil. It's the PERFECT size of a paperback and I miss reading on the mini. Fantastic little device.
 
If these rumors are true then I was right that Apple would use Kaby Lake for this budget MacBook. AFAIK there are no lower end Coffee Lake SKUs suitable for this machine. There are some sub 2.0 GHz base clock Kaby Lake refresh CPUs with the weak UHD620, pretty much the HD520. Lots of PC OEMs are using these. Without Iris these MBs would be really crippled as far as GPU performance but maybe they don’t care since that is what they have the MBPs for.

Intel has really made a mess of their lineup. There’s Skylake (6th), Kaby Lake (7th), Kaby Lake R low power (8th) and Kaby Lake G w/Vega (8th). Coffee Lake is also 8th gen.

It is almost impossible for regular consumers to understand the differences. There is already the difference between i3,i5, i7 and i9 and then dual vs. quad i5 and i7, quad vs. hexa i7 and hexa i9.

Then it’s not only what I wrote above! Kaby Lake R and G and Coffee Lake now have 2 threads per core for the i5s but some don’t. It’s a mess!
 
  • Like
Reactions: manu chao
How do we know what processor class the unreleased 12" MacBook will have? Being serious, are there rumors?
Unless they make the 12" MB thicker (and/or add fans), it can only take the very low thermal power processors (Y-series, also called Core M, 4.5 W TDP). The MBA and the nTB MBP use the next class up producing about 3x as much heat (15 W TDP).
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.