Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
No - but they've chosen to give them away at a certain price (the subscription and otherwise free).
And every revenue share arrangement has (should have!) its limits how far the revenue share extends.
If that can't be determined by market competition, governments, lawmakers and antitrust law should step in.

But this is a US case. Apple's commission has been deemed legal by US courts. It's no use to discuss that in story about a legal case which isn't about commissions at all.
 
  • Like
Reactions: AlexMac89
Do you want another analogy: what if you bought a Tesla as a cap driver, but tesla told you, you could use it as a cap only if you paid 30% of your revenue to Tesla because it is the Tesla that attracts the passengers.
Let me know if you don't like this one either and I can come up with 100 more.

What if you got a Tesla model for $99 per year and access to 60% of all the taxi customers in the US? I'm not sure a 15% commission fee would be unfair if you made less than a $1 million dollar.

A car manufgacturer simply does not act as a "Pi.p" in between. It would be illegal.

Is it illegal between two businesses in the US? I don't think it would be an anti-trust issue.
 
But you can buy games on disc from different retailers. You’re not tied into digital only.
I believe Sony and Nintendo charge the license fee on all versions of the game regardless of whether it comes on a disc or is a digital download. This is the same as Apple charging a CTF on apps not from the Apple AppStore.
 
I believe Sony and Nintendo charge the license fee on all versions of the game regardless of whether it comes on a disc or is a digital download. This is the same as Apple charging a CTF on apps not from the Apple AppStore.
Sony, Microsoft, Nintendo subsidise hardware costs. I seem to remember Microsoft reporting that they lose money on every Xbox.

Irrespective of that it’s about choice. I prefer to purchase games on disc or I can if I want to use the PS Store and download directly. I can choose from a range of places to purchase that game. I can buy a game in John Lewis, Game, Argos, Smyths etc. I can only purchase apps for my iPhone from Apple.

Adobe sells coupon cards to purchase Creative Cloud. So does Microsoft does the same with Office either subscription or perpetual.
 
Sony, Microsoft, Nintendo subsidise hardware costs. I seem to remember Microsoft reporting that they lose money on every Xbox.

Irrespective of that it’s about choice. I prefer to purchase games on disc or I can if I want to use the PS Store and download directly. I can choose from a range of places to purchase that game. I can buy a game in John Lewis, Game, Argos, Smyths etc. I can only purchase apps for my iPhone from Apple.

Adobe sells coupon cards to purchase Creative Cloud. So does Microsoft does the same with Office either subscription or perpetual.
Which is fine, but that doesn’t mean any of the options will be sans Apple’s fees.

The monetisation strategy isn’t tied to the type of hardware.
 
It is really quite simple. Developers are well aware of the costs associated with publishing code. You are clearly not. We are aware because we know the expenses we have when, for example, I purchase an annual license for n/Software's libraries. I'm sure Apple has licenses for many technologies in IOS and in iPhones that they pay recurring costs for.
And Apple isn’t aware of (or rather don’t acknowledge and reward) the contributions third-party developers have made and are making in making their platform popular.
 
And Apple isn’t aware of (or rather don’t acknowledge and reward) the contributions third-party developers have made and are making in making their platform popular.
Other than the huge amounts of money that Apple’s users generates for those developers.

But beyond that, other than giving out shiny trophies in recognition of the best apps in certain categories, Apple does not roll out the red carpet and throw an elaborate awards ceremony in recognition of those app developers.

What more do these greedy developers want?
 
This is what the case is about.

It's not about Apple charing a commission or taking a 15% or 30% fee, hosting or non-hosting, if in-app purchases fee are legal or not, etc.
But this is a US case. Apple's commission has been deemed legal by US courts. It's no use to discuss that in story about a legal case which isn't about commissions at all.
If you reread the article, it is clearly also about commissions - because that’s Epic’s argument:

“Epic Games claims that the fees make the links "commercially unusable," thereby subverting the injunction“
 
And Apple isn’t aware of (or rather don’t acknowledge and reward) the contributions third-party developers have made and are making in making their platform popular.
It’s a symbiotic relationship. It goes in a circle. Apple made the first step to make it all possible though.
 
  • Like
Reactions: AlexMac89
Epic is trying to 'complain until i get my way' strategy. If they keep doing it long enough, someone in the right place might actually believe them.
 
And thats why they share the revenue. It’s a mutually beneficial relationship.
Not everyone understands that it seems. The funniest thing to me is that people agree to terms then complain. First of all these aren’t ridiculous terms. They are quite reasonable in my opinion. I disagree with certain things, but in general reasonable terms.
 
And to this end Epic has check-mated themselves with all three points.

The entire history of software development on OS platforms has required large fees for Libraries, Frameworks, compiler tools, etc.

Millennials and Gen Z have no clue the investments accrued in the past to develop applications. iOS made the cost of entry extremely cheap yet they want it all FOR FREE.

My answer: Go develop the Hardware, Operating System, Developer Toolkits and Tools to create your own platform and then go give it away. See how many investors you get to cover your costs accrued in development.
You are correct.
The history with smart phones since the day of Windows Mobile (not going back any further), is that there was no incentive for the manufacturer to continue updating the software on their phones. For example, the Compaq iPaq and later the HP iPad, didn't get frequent updates, and the builds were always far behind the current versions.
Later I got an HTC Touch Pro II. It only received one update in the 2+ years I owned it, and it was 2 versions behind. The phone was capable of running the latest version of the software, but the manufacturer didn't have an incentive to keep developing for it. And forger about Tech Support. You had to call your cellphone provider and if they didn't have a solution, you would be referred to the manufacturer's support channel. If you were lucky to talk to someone, it would be a Chinese person with broken English and dry attitude.

On the contrary, Apple continues releasing updates for all their models during several years, sometimes more than 5 years. Why? It's because they have their Ecosystem, with the AppStore, iCloud, etc. That revenue pays for Tech Support, Software R&D, Software Updates, development tools, AppStore hosting, iCloud hosting, etc. And remember Apple stopped charging for their OS updates too.

The hardware revenue covers the cost of retail stores and employees, R&D, advertising, etc... So when people say: "Oh, Apple only pays $400.00 for a device they sell for $1200.00, they are soooo greedy!", they don't know what they are talking about.

These new Gens are spoiled to the max, I don't want to imagine what the next one will bring; probably more whining and demanding, because they deserve it all.
 
While technically anyone could develop a web app, iOS does not allow automatic installation of PWAs. This would be simple to implement and Android has had it for years.

Apple has also deliberately withheld important features like push notifications from PWAs for years and gotten developers locked into native apps that way, although it's possible to implement push notifications now.
You are right. My response below addresses your point.

 
I prefer Apple as a company to Epic, but Epic aren't wrong in this instance.
 
You are correct.
The history with smart phones since the day of Windows Mobile (not going back any further), is that there was no incentive for the manufacturer to continue updating the software on their phones. For example, the Compaq iPaq and later the HP iPad, didn't get frequent updates, and the builds were always far behind the current versions.
Later I got an HTC Touch Pro II. It only received one update in the 2+ years I owned it, and it was 2 versions behind. The phone was capable of running the latest version of the software, but the manufacturer didn't have an incentive to keep developing for it. And forger about Tech Support. You had to call your cellphone provider and if they didn't have a solution, you would be referred to the manufacturer's support channel. If you were lucky to talk to someone, it would be a Chinese person with broken English and dry attitude.

On the contrary, Apple continues releasing updates for all their models during several years, sometimes more than 5 years. Why? It's because they have their Ecosystem, with the AppStore, iCloud, etc. That revenue pays for Tech Support, Software R&D, Software Updates, development tools, AppStore hosting, iCloud hosting, etc. And remember Apple stopped charging for their OS updates too.

The hardware revenue covers the cost of retail stores and employees, R&D, advertising, etc... So when people say: "Oh, Apple only pays $400.00 for a device they sell for $1200.00, they are soooo greedy!", they don't know what they are talking about.

These new Gens are spoiled to the max, I don't want to imagine what the next one will bring; probably more whining and demanding, because they deserve it all.
Of course, not all the profit disappears covering the cost of retail stores and employees, R&D, advertising, etc... There's plenty of profit left over...
 
Epic doesn’t want Apple to do any hosting for them. But Apple is forcing app developers to go through their infrastructure, despite there being no technical necessity.

Sideloading should bypass that, much as it does on MacOS. Setup your own ID, hosting, etc, and bypass Apple completely. iOS can sandbox Apps and require user intervention to allow access to data, much like the Mac.

That aside, the cost of hosting is completely unrelated to app revenue. Apple could charge a flat hosting fee if they wanted to.

And base the fee on downloads - you want to allow 10000000 d/ls, then the fee is X. 500? it's Y.

But they may not even want to be hosted by Apple? It’s on Apple not wanting to give up the control yet demanding to be paid for something developers may not even want / require?

I guess what they all truly want is to be able to built their own apps without Xcode and hosting the file for direct download on their own web page / platform

IIRC, Xcode is not required to develop an iOS app and sideloading will allow apps them to host it in the EU. Elsewhere, they either pay Apple or forgo iOS. Whether the EU's approach should be forced elsewhere is a seperate issue from Apple's charging to be on the App Store.


Well, the developer fee is the only way that Apple is getting paid from the likes of Target, Walmart, Starbucks, McDonald's, etc. Unless Apple's getting a cut of their sales I'm not aware of.

There products are different from the likes of EPIC and Apple decided those types of apps need not pay a fee per sale.

Apple benefits from them in other ways beside the developer fee. For one, it allows Apple to continue selling iPhones because if these apps weren't available anymore, a lot of people would move to Android.

And developers benefit from Apple's user base; it's a symbiotic user base.

Secondly, Apple benefits by selling ads. Take the Lowes ad placed right above my search for the Target app.

Just becasue they have one stream of revenue doesn't mean they can't have another.
 
  • Like
Reactions: Samplasion
The price you pay for Epic’s games (or any games or apps) is the price set by the market.

If Epic wins this fight they will not pass the savings on to you.

So rant all you want about Apple’s greed, but just know that you’re fighting for Epic’s greed.
 
They're spending it on providing affordable commissions for sales through their store - to the benefit of developers and consumers alike.

12% - that's less than half of Apple's 30%.

And close to Apple's 15% for small developers and Apple's 15% for subscriptions after year 1. Everyone focuses on the 30% but many developers pay far less. Epic also charges a fee for the UnReal engine if you don't sell through their store purchase program.

I wonder if you can charge less on using a 3rd party processor, advertise that and get 100% of the revenue and free use of the UnReal Engine as well as hosting by Epic?
 
I don't know if they do or not. However, if game developers don't like Epic's game store terms, they can leave Epic and start their own store and sell directly to gamers, or partner up with someone else. There are other ways for them to reach gamers besides the Epic Game Store.

Now compare that to how Apple's App Store operates where Apple controls everything. Even when they're not hosting the content (e.g. games, movies, music) or paying for the infrastructure or payment processing (infrastructure costs for EU alternative app stores are handled by the developer), Apple still thinks it's entitled to a Core Tech Fee.
Apple controls everything on their own platform? The horror!
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.