if i offered a free game on the Playstation store and tried to bypass Sony's cut, Sony would remove the app too. but Epic doesn't want to talk about that.
Of course Sony would, but you as a developer could also sell that game via hundreds of other retailers - or even sell it yourself direct (such as Super Rare Games do). The point of this argument is Apple do not allow 3rd party stores or indeed any other legitimate means of running software on the full price (non-subsidised) hardware you purchased other than through their store for which they dictate their cut. It wouldn't be so bad if this was a tiny company, but when you have 40% market share - it is a problem. Of course Apple can charge a fee for allowing a developer to use their store front, but if they want to insist on 30% they should also allow 3rd party stores and open up a bit of competition... and don't believe all this rubbish about it being a walled garden to protect the user. They let crap apps slip through all the time, this is about Apple protecting their profit.
I've said it before, MacOS has an App Store. I don't use it (does anyone?) and I therefore download all my MacOS Apps directly from 3rd party websites and guess what, I've never had any issues. Why is the iPhone different?