Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
I want to know how Epic’s shareholders aren’t calling for blood at this point. This was a catastrophically terrible financial move.
Because it is a privately owned.
Epic Games is the creation of Tim Sweeney, who is worth $4.5 billion and owns more than 50% of Epic Games. Chinese tech giant Tencent, which bought a 48% stake for $330 million in 2012, is the largest outside investor.
 
Why would the courts be irked? What law are they breaking?

It’s the exact same thing every other appliance computing manufacturer does.

The hearing should be at this link, when it occurs:


But it's not the same thing, as he said

"That Apple doesn't even allow a developer to redirect their customers to their own website to complete their subscription is the most problematic. That developers can't even SAY that the subscription fee is 30% more because of Apple's fees is seriously problematic and unarguably anticompetitive"

No other storefront puts those guidelines in effect.
 
  • Like
Reactions: PC_tech
But it's not the same thing, as he said

"That Apple doesn't even allow a developer to redirect their customers to their own website to complete their subscription is the most problematic. That developers can't even SAY that the subscription fee is 30% more because of Apple's fees is seriously problematic and unarguably anticompetitive"

No other storefront puts those guidelines in effect.
Of course they do. What xbox game gives you a link to a website where you can pay less?
 
the only way to get  to change their greedy ways is to sue them in court. Fortnight is epic's sacrificial lamb to get the ball rolling.
This lawsuit isn't about epic getting a better cut in the app store but bringing to attention that the whole business model of the App Store is "illegal" and wrong. They're not suing just for them but also for the thousands of iOS developers who've been ripped off too.

Ripped off is a mighty strong statement. Are you a developer? Do you have an axe to grind?

Yes the fee is high but much like the costs of virtually any other distribution method. I had close friends developing games in the 1990s and early 2000s when actual physical distribution was the only way to get most games out there. A developer was lucky to make 40% to 50% of the selling price of the game back then.

Are you posting on Android, Google, Sony, Microsoft and Nintendo forums about those companies changing their greedy ways, or just taking an opportunity to bash Apple, but not all the others?
 
I see Apple paying behind the scenes just to keep it quiet and business as usual. Knowing Apple has like 250B in bank and can obvious strong-arm companies in a flick of a switch. I'm not saying Apple is wrong but because Apple is so huge this can cause problems in the long run like getting them broken up.
 
Personally, the issue isn't 30% or 15% or whatever. That Apple doesn't even allow a developer to redirect their customers to their own website to complete their subscription is the most problematic. That developers can't even SAY that the subscription fee is 30% more because of Apple's fees is seriously problematic and unarguably anticompetitive. I believe this will irk the courts the most, and is probably their strongest argument.
That's simply a false statement. No other major player allows the posting of ANY details of the arrangements made to distribute games on their ecosystem.
 
I’m wondering if this is more so to strengthen their stance that Apple has a monopoly...

It doesn’t help their case if they seem unfazed by not being on the App Store. It would rather demonstrate that the App Store is not necessary to their business and that lessens their claim that Apple is acting in a monopolistic way.

As it is, with this development, they’re basically saying “if we are not on the App Store, we suffer tremendously, therefore Apple is in a position to make unreasonable demands that we are forced to accept”, which helps their case, I imagine, going forward...

I don’t think they expect to win this, they’re just doing it to reinforce their narrative, in which they are the victim and Apple’s a big monopoly that profits.

(I’m not a lawyer, but that’s the first thing I thought when I read the headline)
 
  • Like
Reactions: amartinez1660
Ahh, I thought they were public. Thanks.

This means Tim gets to make what ever decision he wants as majority owner and CEO of the company without too much fear of losing his position. He just raised $1.78 billion back in June. This stunt though could seriously impact his ability to raise future funding but he's just got a pretty heft war chest from which to run the company from on top of every other funding source he has available to him (first party games, Epic Store revenue [if it even makes money after the sales, discounts and paying for exclusives] and licensing from third party games that leverage the Unreal Engine).

That said he's also potentially looking at having shot his own foot off. Apple are going to fight tooth and nail for their right to cut Epic Games off from Apple's developer program and Epic are going to find themselves on the back foot for a lot of those fights. It got in a small victory with the TRO but they had the time to plan ahead and prepare to counter some of Apple's moves whilst Apple had a week or less to prepare it's own materials. This preliminary motion gives Apple a lot more time to fight back. One of the angles I'm sure they're going to point to is how heavily Tim himself is pushing the narrative and how he's the majority owner of all of these entities. Apple are going to point to Epic pushing their customers towards AppleCare and will quote the judge herself as to why this is bad behaviour on Epic's part. Epic might not be able to sway the judge a second time to grant a stay of execution against Apple cutting off all contractual agreements with Epic Games when Apple's lawyers have had a reasonable amount of time to respond.
 
I agree with this, to a point. I know a lot of people who use Apple products for this walled garden ecosystem. But why would having a 3rd party App Store change that? For those that want to continue to use the App Store for the comfort of knowing the apps are 'safe', then surely they can. If they want to install an app outside of this and assume the risk, they should be able to. Do you solely use the MacOS app store, or do you download apps directly from 3rd party websites? Apple will not allow it on iOS as it will mean competition. Its that simple.
This is very simple. First of all, downloading mobile applications is done much more regularly than computer applications. Secondly, there are so many companies that have problems with Apple‘s policy, that if you gave them free reign to have their own marketplace, it would be an absolute nightmare for customers.
Do you want Facebook? Well first you have to go to facebook.com, download the Facebook App Store, open the Facebook App Store, and download Facebook from there. And then if you want Fortnite, you have to download the epic App Store, and install it from there. And then words with friends is stuck in the Facebook App Store, but candy crush is in the Apple App Store, do you see the problem?
And the thing currently about having one App Store is that Apple reviews every single app that goes in and comes out of it. If there were 55 different App Stores controlled by 55 different companies, I guarantee you that spyware, adware, and viruses would slipp through the cracks.
Also, the reason that it’s fine on the Mac but not on an iPhone is because, the Mac is a full-blown desktop workstation powerful computer. The iPhone/iPad are mobile products, but they have always been completely controlled by Apple. The Mac has never been completely controlled by Apple.
 
Last edited:
Heh, you know who is sitting in a glass house, right?
the only way to get  to change their greedy ways is to sue them in court. Fortnight is epic's sacrificial lamb to get the ball rolling.
Personally, the issue isn't 30% or 15% or whatever. That Apple doesn't even allow a developer to redirect their customers to their own website to complete their subscription is the most problematic. That developers can't even SAY that the subscription fee is 30% more because of Apple's fees is seriously problematic and unarguably anticompetitive. I believe this will irk the courts the most, and is probably their strongest argument.
Comment section full of people who have their entire life savings in Apple stock desperately trying to justify Apple's anti-competitive behaviour.

I get a real kick out of folk going on about how evil Apple is and how they’re running a monopoly and all that nonsense.

How many of you actually know anything about legal precedent?

Bet none of you are familiar with either Brooke or Trinko. You probably should study up on those because they’re the reason AT&T got away with charging higher prices on their dedicated DSL lines than they should have otherwise been allowed to.

Both have been referenced in multiple cases, all of which show just how hard it is to prove anti trust behavior.

The courts have ruled that running a monopoly is 100% legal. It’s only if you can prove that the prices charged by that monopoly are predatory in the extreme do you stand a chance of succeeding in suing them for this.

And therein lies the issue, in order to succeed you first have to get past Trinko and if you manage that Brooke will come into play in which unless you can show that Apple charge significantly more than anyone else, you’re dead in the water.

Y’all extremely idealistic: sadly for you, the law is not.
 
Have you heard of MacOS? It's an OS by Apple, the iPhone company, and it does exactly that.

here’s the trouble....macOS is for a computer which if you down load something bad you can prolly fix or have fixed Quickly but it wouldn’t be life threatening. IOS is for a PHONE and it might be the only phone you have so if you Brick it with a download your screwed. For example I down load fortnight from this different store but it has a bug and causes my phone to stop working. I don’t get a call I was waiting for or I can’t call if an emergency arises.
who do you think get the call to help or sued. Apple does.....that why it’s so tight walled. Well all think of the iPhone as a portable computer......but it is a phone and the only phone we have now a days

it apples own download bricks the phone they know they are responsible
 
In all honestly, Epic was expected to progressively try and throw everything onto the wall and see what will stick. They will get what they want or they will die trying, and obviously they hadn’t either yet.
 
Personally, the issue isn't 30% or 15% or whatever. That Apple doesn't even allow a developer to redirect their customers to their own website to complete their subscription is the most problematic. That developers can't even SAY that the subscription fee is 30% more because of Apple's fees is seriously problematic and unarguably anticompetitive. I believe this will irk the courts the most, and is probably their strongest argument.

This is the issue right here. Well said.
 
  • Like
Reactions: derekamoss
There is absolutely a discussion to have about Apple having unfair developer practices, where big companies get way more leeway than smaller developers. Also, there’s a conversation to have about the fact that the App Store is the only distribution platform on the iPhone.
There is no discussion necessary. If you sell your app in the store set the price so that you net what you want to get paid. If I want to net $7 from my app I charge $10. It could not be any easier.

I’m sorry, Apple does a lot of shady things, and 30% might be slightly more than I would be comfortable with them taking, but I am not a developer, and I do not run an App Store, so I really can’t have a valid opinion on this. But in this situation, Apple is completely in the right. Epic completely screwed themselves in the situation.
You could call it a... epic fail
Your comfort with their pricing is not relevant. The pricing model is simple...they take 30%. Large companies might get different deals, but that is the way the world works in every industry. Sales volume gives one the ability to negotiate better deals as does having a product the selling company wants. Epic committed an epic failure as they come across as crybabies. It is not as if the 30% was a last minute surprise.
 
Apple better be careful, they are setting themselves up fo an antitrust invetigation. Since Epic has no alternative to legally get their apps on iPhones (and therefore, they don't have a choice - comply or be driven from the marketplace), Congress will not look kindly on that - especially now, as there is a general animosity towards Big Tech these days.

Back in the Pocket PC days, there were a couple of online stores, like Handangom plus anyone could sell an app off their own websites (serial numbers abnd such were used, like on desktops now). Those days may come back if Apple doesn't loosen the reins.
 
here’s the trouble....macOS is for a computer which if you down load something bad you can prolly fix or have fixed Quickly but it wouldn’t be life threatening. IOS is for a PHONE and it might be the only phone you have so if you Brick it with a download your screwed. For example I down load fortnight from this different store but it has a bug and causes my phone to stop working. I don’t get a call I was waiting for or I can’t call if an emergency arises.
who do you think get the call to help or sued. Apple does.....that why it’s so tight walled. Well all think of the iPhone as a portable computer......but it is a phone and the only phone we have now a days

it apples own download bricks the phone they know they are responsible

Apple has a clause in the iOS App Store EULA (the one we as iPhone/iPad users agree to) has a clause:

e. NO WARRANTY: YOU EXPRESSLY ACKNOWLEDGE AND AGREE THAT USE OF THE LICENSED APPLICATION IS AT YOUR SOLE RISK.

So even though they have a walled garden, they're protecting themselves against anything bad to your phone due to an app you've downloaded from their store.

Also, regarding the macOS, iOS comparison, Apple has slowing been moving towards a walled garden for macOS. Originally I could download an app from anywhere, built by anyone, and install it without issue. Recent changes to macOS have seen changes that have made it more difficult to install applications that have not been signed by a paid for apple developer account. While it is currently possible to work around this restriction - only by Apple's good graces - there's nothing stopping Apple from locking macOS installs to those apps that have been built and signed by paid for apple developer accounts, and then perhaps require them to be installed only through Apple's App Store.

Think about it, Apple's goals are to maximise profits. If they can get a cut of every app installed on macOS - as they do now with iOS - Apple will do it, and most Mac users will accept it under the guise of "increased security"
 
...Congress will not look kindly on that - especially now, as there is a general animosity towards Big Tech these days.

Ultimately that’s where I believe this will get resolved (with at least lower fees), firstly because this Epic saga will span years, and secondly because given precedent it’ll be an uphill struggle for Epic to win anyway.

One thing I do not expect from Congress is forcing Apple to open up their platform to third parties - because then congress would be opening up a potentially bigger can of worms.

Any change has to span all app stores though - Google, Apple and the console providers...
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.