Epic isn’t returning to the app store unless Apple recants. And there is still an outstanding appeal.
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Epic Games Offers Apple 'Peace Proposal' to Return Fortnite to the App Store Worldwide
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It is probably less about how “upset” they are and more about profit potential. A lot more iPhones out there then gaming consoles. Higher profit potential means you have more incentive to spend money on lobbying and lawyers.
No-one’s argued that because that’s not the retail model, nor is what Apple do on the App Store the retail model - hence why this is an issue and people are rightfully unhappy.
Manufacturers make a product and then sell that product to retailers or distributors/wholesalers at a price they deem the value of their product. Retailers don’t stock products for free and manufacturers don’t take a cut of a retail sale. The price you see on a website or on a store shelf is a price set by the retailer. And they take home every penny of that money, no percentage cuts (of course there’s the cost of buying the stock and overheads etc to deduct).
What manufacturers also do is release/announce an MSRP/RRP, firstly to stop retailers ripping their customers off, if they announce what they think the sale price should be and a retailer sells it for more then customers know who to direct their anger at, and let me tell you, on consumer electronics like game consoles and phones etc the margins are bigger than you think, they aren’t squeezing the retailers. They also do it to protect their brand image, a prestige brand doesn’t want retailers selling their products really cheaply, and a cheaper brand doesn’t want to be priced out of the competition either.
The only time a manufacturer may get involved after selling their products to a retailer is later down the is to offer stores incentives in the form of cashback if the manufacturer wants to do a nationwide/global sale, whereby for every unit sold under price, perhaps Microsoft want to shift more Xbox consoles at a reduced price to bump up the user base prior to a big game launch.
Anyway, your argument holds no water in this debate, it’s inaccurate.
If you're not a dev, then "they" is not referencing you. 🤣
Clearly you'd defend anything that's not Apple related, no matter how wrong you are. Humorous 🤣
You quite literally just made the same comment: https://forums.macrumors.com/thread...the-app-store-worldwide.2456265/post-33883437
These arguments are so biased so I'll move on permanently.
Two standards for two different situations. Nintendo has always been locked down and has not had 60+% of the market in decades. Even if they did have 60+% of the console gaming market that's still not going to be 60+% of all mobile software. Nintendo has also only ever marketed their system for playing games.
Sega, Atari, and Namco produced their own clone cartridges for the original NES. Many individuals and companies have argued they should be able to make whatever game they wanted for Nintendo only that argument is much quieter because gaming consoles are a subset of the electronics industry and Nintendo satiates their gaming console as a gaming console.
Meanwhile, Apple markets iOS as a general purpose computing platform, maintains 60+% of the mobile software market, and has precedent of an open system with macOS (which uses many of the same APIs). They spent years touting macOS's capabilities and how you can install software from wherever you may wish so of course they attracted people who want to do just that. And the argument against Apple is loud in large part because of how often apps are rejected for silly reasons.
When electric companies started they could operate as they pleased and if they closed up shop suddenly a handful of people would lose electricity. Today electric companies are a public utility and if they closed up shop it would be mass panic with entire industries failing overnight.
If Nintendo were to close up shop tomorrow, send a kill signal to all of their devices, many people would be sad and some people would be out of a job. If Apple were to send a kill signal and shutdown iOS it would be mass panic with entire industries collapsing overnight.
It's 2025, iOS is 18 years old running on 2+billion devices locked to Apple's App Store commanding 60+% of the mobile software market. It's time that users be able to run whatever software they want on an iPhone; mobile software has passed its public utility moment. Apple doesn't have to stock it in their store as the EU has already demonstrated one way for it to be done.
So we should regulate Apple as a public utility? Maybe put them under direct regulation of FERC and NERC?
Or maybe nationalize them, the way many EU countries handle their public utilities? Or, since Apple has a global reach, maybe they should become an internally held and regulated, non-profit organization?
I really am not sure I buy your argument that Apple is a fundamental necessity of society (if they really are a vital public utility, then government should treat them as such, rather than as a private, publicly traded company), but I do take your point and agree that, historically speaking, computers have come from a place of open use, while entertainment (music, video, games) have come from a place closed control.
Phones are a bit weird, historically having been heavily controlled (you used to have to rent your telephone from AT&T - the devices couldn’t even be owned by consumers), but smartphones are hardly phones anymore, now are they.
I certainly see the argument for opening the app store, jailbreaking phones, etc. the only thing that really bugs me is when people want to hold a Apple to a different standard than everyone else.
No, I'm not saying to regulate Apple as a public utility. When electric companies became public utilities it was the generation and transmission parts that were regulated. The part of them that manufactured ceiling fans and light switches weren't.
It's the concept and ability to run software on iOS that's reached that point.
Sure, Apple itself is not a fundamental necessity of society however if they were to shutdown just iOS many businesses would go out and industries would crash. The same if Microsoft were to do so with Windows; in that case whole governments would shut down.
Because Apple was so stupid playing the duel between the Tim’s it served no purpose as it’s just pocket change to their income. It was readily predictable outcome the further the case went. Hooray!🥳
A Judge giving judgement doesn't mean the all other markets don't do the exact same thing. And that's the problem the inconstancy, even with Epic's own store taking the same percentage. If you cant comprehend more complex things than Judge is right, so everything is wrong... you're right reasoning and "convincing" is pointless. And I will have a good day. Thanks.
Okay here's how it's going to work. I AGREE with you in your brand new subject 'A Judge giving judgement doesn't mean the all other markets don't do the exact same thing.' I AGREE. Do you agree with me what APPLE was doing was ILLEGAL which was my argument from the beginning and has always been? I've never said anything about any other company. If you don't agree with me you're bringing your opinion into it. At this point, yours and my opinions don't matter. It's ILLEGAL, what APPLE was doing is now ILLEGAL. Do you agree? If you agree, the conversation can end with us both agreeing with each other.
It is now illegal.... yeah. But again it's not "illegal" for any other market. Therefore it wasn't illegal before, it's a bias. Maybe this one judge can't change every business in all of the US, that requires regulation from a higher authority. My point remains, you're just circling around it.
GOOD! We agree! ILLEGAL! I'm not interested in talking to you more about any new subjects. Have a good day! Happy mother's day!