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No mention in email i gather of Epic not wanting to deal with App store cost specifically..
Make themselves look better if its omitted.
 
it’s ok when apple bends rules for amazon prime but not for epic because amazon is a big dog and apple doesn’t want to F with big bubba. It just baffles me how many people here just defend apple and its absolutely ridiculous shenanigans. Well, karma is a bitch I hope apple gets what it tries to toss around soon.

You do realise that (a) Apple got something major in return for that deal (b) It resulted in 15% discount for a year (as they would have got the 15% anyhow after a year for subscriptions)

If Epic were willing to provide something of equal value they could also have got a sweetheart deal but instead they wanted to pay Apple nothing, bypass payments altogether and wanted to create their own Appstore within Apple's App Store with Apples blessing.

When they didn't get their way they went on the offensive with a pre-planned legal and media attack (something that they obviously had planned for months).
 
The analogy of a shopping mall has come up a few times during the Epic v Apple discussion.

Well... the idea of a "store within a store" is exactly like a shopping mall.

A store inside the mall has their products and their customers. It's a business on its own.

But... the store pays rent to the mall owner. You don't get to have a store inside the mall without paying for it.

So does Epic expect to build an app store within the App Store for free? Or what if Apple lets them have their store... but the "rent" is at or near the 30% they're already paying?

Or what if it cost some crazy amount like a flat $50,000,000/month to have your own store inside the App Store? To a company like Epic... who sells hundreds of millions of dollars worth of virtual items with nearly 100% profit margin... it wouldn't be so bad.

But a small developer couldn't afford pay that much "rent" to have their own store inside the App Store... especially if they don't have the sales to cover it.

So that's why the flat fee of 30% is much simpler. You only have to pay a percentage of the sales you do make.

I dunno... this whole thing is a mess. I'm glad I'm not in charge of it... :p
 
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ALL mobile, globally, is 12% of their total revenue intake. That total revenue number was 1.8 billion for 2019 (down from 2.4 in 2018). So like... 5% of that 1.8.

That's actually super interesting if it is that low because it's probably even lower then... For example, I use to purchase v-bucks and gifts for my family while I'm traveling and use my iPhone because it's been convenient while on the road but rarely am I actually playing on my iPhone. Follow?
 
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