People supporting Apple persistantly quote the stores for the consoles run by Microsoft, Sony and Nintendo as some kind of justification for what Apple is doing with it's store but yet I have not heard of anyone complaining about about the console stores to the same level that customers have been complaining about Apples app store and the console stores have far bigger software companies than Epic using them.
Surely if the console stores were applying the same kind of price structure as Apple does for it's store, the tech media world would be inundated with articles of companies complaining about Sony, Microsoft and Nintendo but the fact is we don't. All we here about is what Apple is doing so therefore is it a case that those 3 companies are doing something right with regards to it's users and business customer whereas Apple is not and thus Apple fans are looking to find excuses where there is none?
Here is the thing. What give you or even me the right to say 30% is good or bad? If it was as bad as people on this site say, there wouldn't be as many apps on iOS as there are. So why is it bad? Why do you get to decide how a company operates when you are not even an Apple employee, let alone in upper leadership. Even if it was 50%, what gives us the right to say its wrong? If 90% of the developers are happy with it, what's the problem?
I am not saying "NEVER go below 30%", obviously any developer would be happy with a decrease. But to everyone saying 30% is ridiculous need to explain why. Not just say 30% is bad. And justify why you get the right to say its bad.
Some might say even 5% is bad! People wishing that some government entity to come in and say you can only charge X percent are not thinking about the consequences. This is like forcing Kroger and Coca-Cola to only sell Coke Zero for $2 instead of $3 or higher.
Epic has a history of anti-competitive behavior - Satisfactory and Borderlands 3 were Epic Store exclusives on PC. I think it was Metro where you could pre-order on Steam, then became an Epic Store exclusive and was removed from Steam. They will do the exact same thing on iOS if they get their own store.
Bottom line, there is an alternative to the 30% cut - get an Android phone. I do not know when people starting getting this angry at companies for different costs/prices. Toothpaste A costs more than Toothpaste B. There are people that buy the cheap non-named brand groceries for cheaper costs. I always buy the named-brand ones. Does that mean we need to force Jif to change the price of their peanut butter to match the price of a non-named brand peanut butter? But I want Jif for that price! That is essentially what people are stating here. Android DOES exist, similarly that non-named brand peanut butter exists. But you want Apple/Jif instead! Sorry, that is just how things are.
It will be very very bad if the government forces a company to sell/offer something at a specific price.
Developers: If you are not happy with 30%, leave iOS
the right way (as in don't break the rules and act like a immature child like Epic is doing here, just pull your app off iOS and send an email to Apple that you are protesting). This will speak to Apple faster than years of court trials and other legal actions do.