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Apple stopped caring about marketshare because not many people in say India will buy a phone that is months of their income. And Apple doesnt make a real "budget" phone. Even the SE there is hundreds of dollars. From what I can find it is ₹ 35,999 or about $493 US for the base model SE. The average salary there is $21k US. You're talking half a month of income to buy the most budget Apple device for the average Indian citizen

When Apple has 66% of the smartphone profits marketshare doesnt matter. They can just keep milking the same userbase for more and more money with more expensive products.

I have no insider info but my gut is Apple being Apple is simply NOT going to absorb a $75-125 increase per unit (that's a LOT of profit) for 5g; regardless of the charger brick and earphones. Those are a few dollars each set tops per prior device BOM.

And people are going to be shocked when prices go up this year. I would say $1050/$1150 for Pros. And as Flossy says the price was already "too god dang high."

The average salary in India is about $2000 per year.
 
Jeez, epic is really screwing their customers and themselves. Glad Apple stood their ground, shows Epics true colors.

I wouldn’t know, but I assume Fortnite players can still use the game that exists on their phone and possibly (though less likely) even re-download it if they’d bought it before the ban.

So “screwing customers” is a bit melodramatic.
 
They talk as if they were selling something real. It’s virtual money for god dam skins we’re talking about. They can sell it for 10 times less and still be extremely profitable.
While I could point out that developing a game does have real costs (e.g. salaries for the developers), my understanding is that Fortnite succeeded far beyond Epic’s wildest dreams, so that at this point they are, for all practical purposes, simply printing money when they design and sell new skins.

While I don’t begrudge Epic their success, I’d have a lot more sympathy for them if they reinvested some of that windfall into developing their abandoned new version of Unreal Tournament, instead of disingenuously trying to wreck the App Store as the thin edge of a wedge designed to get the console makers (from whom the vast majority of Epic’s income comes) to lower their own 30% fees, which is surely Epic’s true goal.
 
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*Epic sends emails to kids who think email is a cold, formal and antiquated form of communication*

(I know I'm misjudging the cross generational appeal of the game, just ... low hanging fruit)

Which then gets reported through Web sites like Macrumors and further disseminated through social media.

I‘m Mark Zuckerburg made sure it was featured prominently in the Facebook news feeds of every iOS device.
 
Is this what makes you feel special, important and superior to other mere mortals? You can "afford" it, so you choose Apple? The dirty-unwashed and "poor" people can never have iOS? Pure conjecture on your part. I would hazard a guess that a huge [50%+?] number of folks don't even pay for their Apple devices directly, relying on the bank of mum and dad, given the number of teenagers who clearly dont earn a living wandering around with their iPhones, Beats this and that.

Here is a made up thought to match yours. More people, who cannot afford it, waste their money on Apple devices than waste it on Android. See...silly eh?

There’s no reason to act as if you were insulted. Many people in the Apple ecosystem use to spend money on it too. There are probably studies comparing spending in the same region per user base but at the end of the day it’s first and foremost an opinion that you used to go all of the rails with.
 
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They stopped "caring" about it when it started to fall in all categories, until then, every keynote started with how mighty sales were, how big market share was.

I think It’s pretty obvious that Apple cares about profit. Market share did not get them to the success they have. Sure they had more at the beginning of the smartphone market over a decade ago as it took the copycats a while to get anything out worth mentioning.
 
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I have to disagree I find apple services such as Apple TV and iCloud really add to the experience. I'm a massive fan of the Apple TV app and wish apple could sign more companies up to channels would be great to have all tv series in one app. Im also a massive fan of apple HomeKit. The more I think about if apple keeps going at this rate 3rd party will be less relevant

Well said all elements,computer hardware (Macs, phones, tablets, watches), software and services combined make Apple these days and they all have an important role in that experience.
 
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The average salary in India is about $2000 per year.

Sorry mistyped that. I guess $2100 was what I meant to type there.

Point remains. Few in India can even afford a basic SE. That is why Apple doesnt care about marketshare, they wont sell something that budget
 
Sorry mistyped that. I guess $2100 was what I meant to type there.

Point remains. Few in India can even afford a basic SE. That is why Apple doesnt care about marketshare, they wont sell something that budget
Apple has proven market share is irrelevant to it's success. Active devices are the relevant metric for Apple.
 
Epics attitude here really has me questioning if I should re-buy Satisfactory and Borderlands 3 on Steam.
 
People supporting Apple persistantly quote the stores for the consoles run by Microsoft, Sony and Nintendo as some kind of justification for what Apple is doing with it's store but yet I have not heard of anyone complaining about about the console stores to the same level that customers have been complaining about Apples app store and the console stores have far bigger software companies than Epic using them.

Surely if the console stores were applying the same kind of price structure as Apple does for it's store, the tech media world would be inundated with articles of companies complaining about Sony, Microsoft and Nintendo but the fact is we don't. All we here about is what Apple is doing so therefore is it a case that those 3 companies are doing something right with regards to it's users and business customer whereas Apple is not and thus Apple fans are looking to find excuses where there is none?

Here is the thing. What give you or even me the right to say 30% is good or bad? If it was as bad as people on this site say, there wouldn't be as many apps on iOS as there are. So why is it bad? Why do you get to decide how a company operates when you are not even an Apple employee, let alone in upper leadership. Even if it was 50%, what gives us the right to say its wrong? If 90% of the developers are happy with it, what's the problem?

I am not saying "NEVER go below 30%", obviously any developer would be happy with a decrease. But to everyone saying 30% is ridiculous need to explain why. Not just say 30% is bad. And justify why you get the right to say its bad.

Some might say even 5% is bad! People wishing that some government entity to come in and say you can only charge X percent are not thinking about the consequences. This is like forcing Kroger and Coca-Cola to only sell Coke Zero for $2 instead of $3 or higher.

Epic has a history of anti-competitive behavior - Satisfactory and Borderlands 3 were Epic Store exclusives on PC. I think it was Metro where you could pre-order on Steam, then became an Epic Store exclusive and was removed from Steam. They will do the exact same thing on iOS if they get their own store.

Bottom line, there is an alternative to the 30% cut - get an Android phone. I do not know when people starting getting this angry at companies for different costs/prices. Toothpaste A costs more than Toothpaste B. There are people that buy the cheap non-named brand groceries for cheaper costs. I always buy the named-brand ones. Does that mean we need to force Jif to change the price of their peanut butter to match the price of a non-named brand peanut butter? But I want Jif for that price! That is essentially what people are stating here. Android DOES exist, similarly that non-named brand peanut butter exists. But you want Apple/Jif instead! Sorry, that is just how things are.

It will be very very bad if the government forces a company to sell/offer something at a specific price.

Developers: If you are not happy with 30%, leave iOS the right way (as in don't break the rules and act like a immature child like Epic is doing here, just pull your app off iOS and send an email to Apple that you are protesting). This will speak to Apple faster than years of court trials and other legal actions do.
 
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LOL this is the same company that tried to take games away from Steam with their terrible launcher.
And I fell into that trap. I got Satisfactory and Borderlands 3 because I wanted to play them immediately. Now I am regretting my decision and am on the fence of spending another $100+ to get those games on Steam. Epic's attitude here makes me never want to run the Epic Store on my PC again.
 
This is the exact walled garden I purchased. I don’t want competing app stores on my phone. I don’t want side loading or multiple payment methods. I want security and apps “that just work.” This is not due to technical incompetence. I’m a tech professional with an education in programming. If I wanted to futz with my phone after a long day of futzing with a number of systems at work, I’d buy an android phone or make my own phone out of an Rpi or something.

This is what you pay for with Apple. This is what you get with Apple. Curation and management. If you don’t like it, you bought the wrong product. I intentionally don’t have any android devices so when the masses of people I work with screw them up and come to me for help, I can tell them I haven’t got a clue how they work and suggest they contact “android support”. I almost never hear from the iOS people but when I do, Apple support is actually a real thing, with real people. That type of service doesn’t pay for itself.

Good luck parents of tweens and teens as your kids ask for android devices to play their game. Enjoy the headaches of fractured OS releases, bloat ware and that wonderful freedom you get to download un-vetted software.

Yes people don't understand this is the biggest advantage iPhone has over Android phones. Let's be honest here, other than that locked down experience, iOS seems to be playing catch up with a lot of features on Android first.
 
The shallowness of you logic doesn't allow you to see that you can still have it exactly as you do right now while others can have their way.
What a alien concept huh?
How? If alternative stores are forced on Apple, how can someone have that same locked down experience and still get Fortnite? What about when Adobe decides to make their own store, how do you get Photoshop and keep that locked down experience? What happens when Epic buys exclusivity on new apps (like they do on PC with Borderlands 3) and you absolutely cannot get it if your phone is kept locked down?
 
Per the rules, facts have to be backed up with citations. You made two broad claims that should be easy to verify.
Yes they are easy to verify as a Google search will show you in 1 minute.

They are, however, not "broad". They are common knowledge.

What do you think is a premium brand? I mean, how on earth could you even consider a brand in the premium segment **not** to be a wealth indicator?
 
Apple needs to concentrate on new computer centric products and stop going over the top with services. All of this is starting to take away from what Apple is renowned for IMHO. :)
You do realize everything is going towards services right? Windows 10 is basically the same as it was from day one. Microsoft is focusing more on Xbox, Office 365, Windows 365, OneDrive, Azure DevOps, Azure in general and more.
 
Yes they are easy to verify as a Google search will show you in 1 minute.

They are, however, not "broad". They are common knowledge.

What do you think is a premium brand? I mean, how on earth could you even consider a brand in the premium segment **not** to be a wealth indicator?
You made a claim that was valid in 2018, not 2020. And based off that claim was attached some hyperbole that couldn't possibly be proven. So if you can prove it please do so and spend the minute.
 
Here is the thing. What give you or even me the right to say 30% is good or bad? If it was as bad as people on this site say, there wouldn't be as many apps on iOS as there are. So why is it bad? Why do you get to decide how a company operates when you are not even an Apple employee, let alone in upper leadership. Even if it was 50%, what gives us the right to say its wrong? If 90% of the developers are happy with it, what's the problem?

I am not saying "NEVER go below 30%", obviously any developer would be happy with a decrease. But to everyone saying 30% is ridiculous need to explain why. Not just say 30% is bad. And justify why you get the right to say its bad.

Some might say even 5% is bad! People wishing that some government entity to come in and say you can only charge X percent are not thinking about the consequences. This is like forcing Kroger and Coca-Cola to only sell Coke Zero for $2 instead of $3 or higher.

Epic has a history of anti-competitive behavior - Satisfactory and Borderlands 3 were Epic Store exclusives on PC. I think it was Metro where you could pre-order on Steam, then became an Epic Store exclusive and was removed from Steam. They will do the exact same thing on iOS if they get their own store.

Bottom line, there is an alternative to the 30% cut - get an Android phone. I do not know when people starting getting this angry at companies for different costs/prices. Toothpaste A costs more than Toothpaste B. There are people that buy the cheap non-named brand groceries for cheaper costs. I always buy the named-brand ones. Does that mean we need to force Jif to change the price of their peanut butter to match the price of a non-named brand peanut butter? But I want Jif for that price! That is essentially what people are stating here. Android DOES exist, similarly that non-named brand peanut butter exists. But you want Apple/Jif instead! Sorry, that is just how things are.

It will be very very bad if the government forces a company to sell/offer something at a specific price.

Developers: If you are not happy with 30%, leave iOS the right way (as in don't break the rules and act like a immature child like Epic is doing here, just pull your app off iOS and send an email to Apple that you are protesting). This will speak to Apple faster than years of court trials and other legal actions do.

You clearly do not understand the problem. There is only ONE app store, there is no app Store A and app Store B. ios developers can not move to app store B because there no such store exists, only store A and the conditions of store A limit what ios app developers can do. There is no other store when they can go 'ok, that store does not allow me to to this, I will therefore goto store B, or store C or store D'. Whilst the 30% is an issue for many app developers, the biggest issue is that Apple will not allow other payment systems to be used in the app store, ALL of the app developers have to use apples payment system, regardless of the fact that other payment systems exist. Preventing over payment systems to be used is monopolistic and antitrust which is what it is doing to Epic, the fact that they have banned their developers accounts proves just how much monopolistic tendencies Apple has in that if you do not abide by their rules, they can kick you out full in the knowledge that they know there is no other ios app store they can go to. Which means app developers are put under immense pressure to put up with Apple's store rules or lose their livelihood (some developers only develop for ios). Governments do not take kindly to companies preventing other options from being used. Microsoft tried it, preventing other web browsers from being shipped or even installed on new systems by the computer manufacturers and look what happened to them.

Governments around the world have been looking into the app store but they have been dragging their heels. I feel Epic was waiting on one government to start the bull rolling but as no government did, Epic decided to push the issue forward themselves.
 
You clearly do not understand the problem. There is only ONE app store, there is no app Store A and app Store B. ios developers can not move to app store B because there no such store exists, only store A and the conditions of store A limit what ios app developers can do. There is no other store when they can go 'ok, that store does not allow me to to this, I will therefore goto store B, or store C or store D'. Whilst the 30% is an issue for many app developers, the biggest issue is that Apple will not allow other payment systems to be used in the app store, ALL of the app developers have to use apples payment system, regardless of the fact that other payment systems exist. Preventing over payment systems to be used is monopolistic and antitrust which is what it is doing to Epic, the fact that they have banned their developers accounts proves just how much monopolistic tendencies Apple has in that if you do not abide by their rules, they can kick you out full in the knowledge that they know there is no other ios app store they can go to. Which means app developers are put under immense pressure to put up with Apple's store rules or lose their livelihood (some developers only develop for ios). Governments do not take kindly to companies preventing other options from being used. Microsoft tried it, preventing other web browsers from being shipped or even installed on new systems by the computer manufacturers and look what happened to them.

Governments around the world have been looking into the app store but they have been dragging their heels. I feel Epic was waiting on one government to start the bull rolling but as no government did, Epic decided to push the issue forward themselves.
No there is not. Android exists. There is not only one app store.
 
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You clearly do not understand the problem. There is only ONE app store, there is no app Store A and app Store B. ios developers can not move to app store B because there no such store exists, only store A and the conditions of store A limit what ios app developers can do. There is no other store when they can go 'ok, that store does not allow me to to this, I will therefore goto store B, or store C or store D'. Whilst the 30% is an issue for many app developers, the biggest issue is that Apple will not allow other payment systems to be used in the app store, ALL of the app developers have to use apples payment system, regardless of the fact that other payment systems exist. Preventing over payment systems to be used is monopolistic and antitrust which is what it is doing to Epic, the fact that they have banned their developers accounts proves just how much monopolistic tendencies Apple has in that if you do not abide by their rules, they can kick you out full in the knowledge that they know there is no other ios app store they can go to. Which means app developers are put under immense pressure to put up with Apple's store rules or lose their livelihood (some developers only develop for ios). Governments do not take kindly to companies preventing other options from being used. Microsoft tried it, preventing other web browsers from being shipped or even installed on new systems by the computer manufacturers and look what happened to them.

Governments around the world have been looking into the app store but they have been dragging their heels. I feel Epic was waiting on one government to start the bull rolling but as no government did, Epic decided to push the issue forward themselves.
Cross platform households and cross platform developers do not agree with this “opinion “ there is not competition.
 
Cross platform households and cross platform developers do not agree with this “opinion “ there is not competition.

Another way to think about this:

If Apple kicks you off iOS, are you just sitting there thinking "There is no way I can get my mobile app to people"? No, there is Android.

If Walmart will not sell your peanut butter, are you sitting there thinking "there is no way I can get people to buy my peanut butter"?. No there is Target.

So no there is not only one App Store in existence. What people are comparing here is, wanting Target branded products in a Walmart. Wait, isn't that itself anti-competitive? Walmart has no Target branded products in the store.
 
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