Surprised nobody is reporting that Apple is permitted to terminate Epic’s primary and subsidiary developer accounts. No more Fortnite on the App Store, no more development of Unreal Engine. Love it! See page 180 of the ruling, attached here.
As I've said a few times on this forum, Apple missed a trick by not unilaterally cutting the % fee they took to a level that made a challenge pointless - now in their biggest market they have lost in a fairly important way and will have to restructure how they get (probably less) revenue from the App Store.
And worse still it won't have made the antitrust cases in other jurisdictions go away, so it's not the end of this story.
People here today think they can just setup their products inside a Wal-Mart and not expect to pay a fee of any kind while Wal-mart has massive overheard and billions of customers.
Developers are not different from anyone else. They don't get 100% profit while everyone else let's them live rent-free with a massive base of potential customers.
no this is a major loss for Epic. Yes epics primarily concerned and the first episode of the war happened in relation to in app payments in which they only won that count
but you fail to realize they wanted much more than that. they planned much more than that. They were eager to win the other counts, again yes this is a very important victory but how can Epic gain from this if they are not in the App Store ( and will most likely not)
If this ruling stands then the real loser here will be the small developers that won't be able to afford the definite increase in fees that Apple will pass along to make up for any loss in income. Say good bye to only having to pay $99 a year to develop/release a free app. Say hello to nickel and diming. Be careful what you wish for, you just might get it as well as the consequences of it.
If by "greedy" you mean still coming in at a lower cost with a higher value prop than the alternatives, then yes, quite greedy.Apple deserved this. They didn’t need to be so greedy.
I hope they don’t appeal - if they do, they might completely lose any goodwill that they once had with their devs - and instead focus on making this a good experience for consumers.
An extremely bad call by Tim Cook who is really starting to look out of touch of late. I guess that’s what unparalleled success and riches can do to people.
Apple just needs to allow other payment options alongside theirs and then compete in that space. If they have the best option that’s what consumers will choose.
Basically -- Apple will now start charging to be in the App store if you use other payment methods. lol.
Speaking of comprehension abilities...I always get a chuckle from the lack of reading comprehension by financial media. Many headlines are all contradictory or incorrect.
Apple won on 9 out of 10 counts and was ruled to not be a monopoly in this sub-category. Epic is forced to pay 30% commission/damages for around 12 months of specific revenue.
Apple is forced to do something in 90 days that they were already going to do for other "reader" categories. Apple will still likely appeal to push this off past 90 days.
This is what everyone watching the case assumed would be the ruling, is not surprising in any way, and doesn't appear to be materially impactful to Apple (depending on execution and other consumer habits we can't predict in advance.) It's pretty fair.
Why is anyone outraged or surprised or thinking this was a major win for Epic? Please enlighten me. Apple even just released a statement where they don't disagree with the ruling, lol.
OK, anyone that fails to see that this was really a loss for Tencent that wanted a means to bypass the App Store and access Apple devices is being at least slightly disingenuous.no this is a major loss for Epic. Yes epics primarily reason for this war was the in app payment episode and that is only that count they won. Yes a major victory but there were plenty of others which apple won
but you fail to realize they wanted much more than that. they planned much more than that. They were eager to win the other counts, again yes this is a very important victory but how can Epic gain from this if they are not in the App Store ( and will most likely not)
correct - major loss for Epic. you could already buy vbucks other places. Epic does not want people to even have the option to buy from Apple. They will not get that. They will have to settle with Apple, apologize, and cut their losses.
Pay less to Apple, maybe, but then pay more in administrative and legal fees to third parties ensuring you are collecting and paying the proper sales taxes, etc.Apple charges developers a fee to have their app in the store.
Also, it is more convenient for developers and users to bill through Apple than to use third party payments. If this decision stands, Apple will likely lower their commission on App Store payments to be more competitive with third party payment providers, so they will still make money, just not quite as much, and it will be more fair to developers.
Almost $70bn wiped from Apple’s market value, so the market certainly thinks they’ll be losing future earnings.Nah, not really. People are lazy. I'm not going to waste time going to a separate payment portal, even if the app is a couple bucks cheaper.
It seems that the only thing that this grants devs is the opportunity to provide a link. There are many apps that already require validation from an outside source and do not include in-apps (Apple payment system) as an option. I suspect for most devs this is a non-issue until they start making serious revenue. But then again, many devs would probably just prefer letting Apple deal with the refunds, payment complaints, NSFs etc.They can link to outside payment sources but that doesn't mean Apple has to make it easy to unlock the stuff you bought from outside. They could just call it back to the app and unlock it, or they could make people redeem a code and go through a whole process that just makes it harder to buy stuff unless it's in the app. Apple may have to allow people to buy outside the app, but they don't have to make it easy for people to do it.
no this is a major loss for Epic. Yes epics primarily reason for this war was the in app payment episode and that is only that count they won. Yes a major victory but there were plenty of others which apple won
but you fail to realize they wanted much more than that. they planned much more than that. They were eager to win the other counts, again yes this is a very important victory but how can Epic gain from this if they are not in the App Store ( and will most likely not)
Apple will do just fine.It’s not looking good for Apple.