Legal monopoly. No need to have a competitor. But wouldn't the play store be a competitor?
How can the play store be a competitor if its products (i.e. apps) don’t work on iPhone ? In order to use the play store you need to purchase a different device. So from the perspective of “Where to get iPhone apps” the App Store is a monopoly. Android has different app stores there’s the play store but there’s also the Amazon store for example.
Within the iPhone and iPad operating system ecosystem, the Apple App Store is a monopoly. I’m not saying Apple should not charge a fee and earn revenue for processing in app purchases and recouping its costs. But apple doesn’t charge a fee for physical goods like Uber and Lyft which use in app purchases. So why then are digital goods charged a fee? Why the discrimination between digital and physical goods?
Also, why not let developers use an alternative payment processor if they are savvy enough to do so? Some people say apple won’t recoup its App Store costs. No one knows what it costs apple to run the App Store but I think some people forget that apple already made money on the sale of the iPhone so why not let some developers trim some fat off the costs of their services by using their own payment processing system?
Secondly, macOS is wide open and users need not use the app store. M1 iPads, for example, use the same exact chip as in M1 macs. So why is the m1 in a mac allowed to run apps from outside the App Store, but the m1 in an iPad is restricted to only running apps from within the App Store? If the problem is security and privacy then why is macOS not locked down too?
There are internal inconsistencies in Apple’s position. But one thing that remains true is, so long as there are no competing app stores or in-app purchase processors, Apple continues to reap big profits from its 30% cut. Competition from alternative App Stores (assuming they charge lower fees) would put competitive pressure on apple to lower its fees.But this competition is restricted today. And this is why the EU government is looking into this because who is Apple or Google to restrict legal trade? It is not illegal for citizens who own an iPhone to run apps on their iPhone from outside of the App Store. Cydia taught us this, the makers of Cydia App Store have never been issued a judgement by a judge to cease operations due to violating a law. Of course jailbreaking has its risks but would users jailbreak if they could freely get their apps from outside of the App Store?
Also, it must be said, even if other app stores open up, similar to android, there’s no need to use any of them if the default store has everything you’re looking for.