Apple is behaving like petulant child - or an adult who can't learn and can't change.
Back in the day, when Apple was this small company that was about to die, they needed all the protection they could get; they needed full control of the app store; they needed all that.
But now, Apple is the most valuable company in the world, making more phones than anyone else, and also more profits than anyone else. Times have changed.
Apple doesn't need protection - other players need protection from apple. Apple has grown from the bullied child to the bully. So they must change. And these lawsuits will hopefully make this clear.
If they were smart they would use this to their advantage and create a fully decentralized app store
It would
- Get rid of censorthip, which benefits their products in the long run.
- Get rid of government interference ("Sorry we can't control these other app stores, that app that the HK protestors use to organize, we can't make it not work").
- Hand the power to the people
The idea that Apple needs to squeeze profits out of the app store, and therefore must keep a monopoly, is incorrect. Apple is building a platform, and the health of the platform is the number 1 concern - a platform supported by more independent app stores is more powerful!
The idea that Apple must keep an iron grip on what's running on iPhones is also flawed. The most benevolent dictator eventually turns bad - in the 20 year or 30 year view, a free and open platform will benefit Apple more.
Apple could create a decentralized review system with trust scores, like Uber ratings, or Airbnb ratings, they could create a token model where tokens are distributed to the best reviewers, where users rate apps, and help other users, and Apple can sit back, relax, and tweak the system every now and then to keep it working well.
This and many more opportunities. 3rd party app stores are a huge opportunity for Apple.
Only their stubborn insistence on the past prevents them from seeing that.