Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
I didn't get an iPhone 7 last year, so I don't now how hard it was to preorder a 256GB Jet Black iPhone 7 Plus, but I plan on ordering at 3:01am.

Watch, people are gonna be so pumped for this iPhone X the week of the preorder that everyone will stop complaining, especially since there is good news about the battery and probably more good news coming
Almost all 7 Plus models sold out for launch day delivery within 5 minutes of pre-order going live. But, there were no 12 million units ready to go. Nothing even remotely close.
 
Wasn't Cook supposed to be supply channel expert? I'm not understanding why Apple continually has supply problems, though with the X, it seems more acute.
I mean he could invent supply chain logistics, but it doesn’t mean outside forces can’t hold it up. Can’t really see this being in his control if a supplier is botching the component shipments.
 
  • Like
Reactions: Gasu E.
"Just" over 12 million units?

Look at the first weekend iPhone sales stats. (Apple didn't release the numbers for the 7)

150928102607-iphone-6s-opening-weekend-sales-780x439.jpg


For the 2017 iPhones I would have expected something like 15M for the first weekend, so 12M for the X and a few million iPhone 8 sales would probably add up to a number close to that.

Of course the demand for the X may well exceed 12M at launch, but I don't see it as a catastrophic supply constraint that some seem to imply since the numbers seem to be in line with previous years. The question will be more about how fast they can replenish their stock supply after the launch.
Exactly, this was my take on it as well. If indeed 12 million units are available, it won't be catastrophic.
 
Almost all 7 Plus models sold out for launch day delivery within 5 minutes of pre-order going live. But, there were no 12 million units ready to go. Nothing even remotely close.

The only problem is that how many of those 12 million are the 256GB model (space grey or otherwise?)
 
I will pre-order the second they go up. If I won't get mine until January, for whatever reason, I might just cancel and wait for fall 2018. By January, it will be like 9 months until the next version comes out.
 
  • Like
Reactions: xalea and big-ted
I mean he could invent supply chain logistics, but it doesn’t mean outside forces can’t hold it up. Can’t really see this being in his control if a supplier is botching the component shipments.

By the same token, its been rumored that they only started making the X recently, and given this is to be a flagship model, I would expect them to start the manufacturing process a lot sooner.
 
Is it true you can order more than one at pre-order? if so limit it to one per person, give everyone a chance! (And slow down the eBayers)
 
Wasn't Cook supposed to be supply channel expert? I'm not understanding why Apple continually has supply problems, though with the X, it seems more acute.
Although that refrain had some truth to it a while back, it rings pretty hollow today.
1. Cook is the CEO. His duties changed. The supply landscape has changed as well. What was a truism for Cook in the past most likely doesn't apply to today.
2. If the rumors are true, even if Cook was the greatest supply chain guru in the history of supply chain gurus, there's really no way for him to squeeze blood from a turnip... even if he beat it with a stone. :D A new, untested component ain't gonna magically increase yield no matter what Cook's resume' was, is, or will be.
3. Kidding/not kidding: Prolly shoulda asked Sammy for some help.:p:D
 
Last edited:
Exactly, this was my take on it as well. If indeed 12 million units are available, it won't be catastrophic.
My gut estimation:

I have to imagine that the smartphone market is pretty well saturated by now.
I can't imagine iphone 7 sales to be a lot higher than the 6S. Say 15M max.
With high market saturation, pent up demand for something new, but higher prices, the demand for the X should roughly equal the 7.

I'd say 15M on opening weekend.
I can't imagine it'll be too difficult to secure a phone at 12am on launch day.
 
  • Like
Reactions: TurboPGT!
Sounds very promising from what we heard before...ordering on the dot might just be able to get one

I agree. It’s an over 1k phone, I think some people will have second thoughts about ordering it.

10 million for prelauch seems hopeful.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.