It's not so much supply channel problems as supplier manufacturing issues. The more advanced the tech gets, the harder to make it in the crazy quantities Apple requires.Wasn't Cook supposed to be supply channel expert? I'm not understanding why Apple continually has supply problems, though with the X, it seems more acute.
well they don't charge until they ship, so those wouldn't necessarily be salesiPhone 6 series launch sold 10 million units in one weekend. As to how many of those 'sales' actually shipped is a whole different story.
https://www.apple.com/newsroom/2014/09/22First-Weekend-iPhone-Sales-Top-10-Million-Set-New-Record/
I am trying to follow your logic but it doesn't make sense - Apple sold 74.8 on Q1 2016 - and this year the market is expecting more - say 78m-80m - so you are saying that the market will be happy if they are sold out for the entire quarter and they don't beat last years' number - I am not a stock analyst but my guess is the market will react violently if Apple reports anything less than 78M+It's an artificial supply problem. They keep the supply low, and everyone will want one. They get to say that they sold out in pre-orders and analysts go ga-ga and stock prices go up. They get to tell everyone that X was the biggest success ever and people who are hearing about supply problems now will surely wait for pre-order to get it in time for the Holidays.
And there are only around 7.5 billion people living in the world right now. Go figure, huh?12 billion+ in sales in the first 30 seconds of preorders...
No, actually they don't. Several different people that work in Apple retail have told me that this attitude is changing, largely in response to last year. Apple doesn't want long lines of people that are turned away due to no inventory. Last year, because there were zero 7 Plus in stores for the first few weeks, there would be lines every day, and every day Apple was sending retail employees out to either take an order from someone, or send them home.Sure they will have good supply at stores. They what to have the hype and people camping out.
my 6s+ is paid for and I have no plans to get into another installment plan for a similar looking phone.
Wasn't Cook supposed to be supply channel expert? I'm not understanding why Apple continually has supply problems, though with the X, it seems more acute.
FIX IT APPLE. FIX IT.
![]()
Nope, this is the incredibly cliché conspiracy theory which doesn't follow any real world logic. Apple's isn't making a dime more by not fulfilling orders. They are instead losing money. Firstly, the sooner they can ship, the sooner they can report the sales. Second, the longer it takes for them to be able to fulfill the demand for the $1000+ phone, the more likely a customer is to go with a less expensive iPhone 8, or worse, a competitor.It's an artificial supply problem. They keep the supply low, and everyone will want one. They get to say that they sold out in pre-orders and analysts go ga-ga and stock prices go up. They get to tell everyone that X was the biggest success ever and people who are hearing about supply problems now will surely wait for pre-order to get it in time for the Holidays.
As a whole, the iPhone X (as far as known yet) resembles much of the 40th anniversary Mac - that didn't get mainstream and actually never became more than a pilot project. Hence, this time with billions of orders the gamble factor is much higher - if not over the top.
Wasn't Cook supposed to be supply channel expert?
I'm not understanding why Apple continually has supply problems, though with the X, it seems more acute.
Never tried pre-ordering before but I might just have to this time around. Question - does the money get debited from you bank account right away when you place an order? Also, if I were to buy it in-store prior to receiving the pre-ordered unit would I be able to cancel the pre-ordered unit?
I saw that report. Not sure how much I believe it. You’d think with the solid preorder / launch date Apple gave, they’d have production rolling as they were on stage. They could’ve said coming ‘Late Fall’ or something like they did with AirPods. Maybe because it’s an iPhone so it’s more important they announce it ASAP but idk. We shall see I guess.By the same token, its been rumored that they only started making the X recently, and given this is to be a flagship model, I would expect them to start the manufacturing process a lot sooner.
Wasn't Cook supposed to be supply channel expert? I'm not understanding why Apple continually has supply problems, though with the X, it seems more acute.
Never tried pre-ordering before but I might just have to this time around. Question - does the money get debited from you bank account right away when you place an order? Also, if I were to buy it in-store prior to receiving the pre-ordered unit would I be able to cancel the pre-ordered unit?
They charge your card when the order ships, not right when you place the pre-order
Your card or funds will be deducted once the item enters preparing for shipment. You do have the option of canceling a preorder through Apple's website. But once it enters preparing for shipment, the order cannot be canceled.
The money gets taken out of your account when it ships. On my preorder of the 6 Plus that I got in time for release day delivery, it shipped from China on Monday with a Friday delivery date and I was charged on Monday.
Basically if you can get it in-store before the preorder goes into "preparing for shipment" status at Apple then you should be able to cancel. You won't get charged until it ships, but there is no guarantee they can pull the order after it is in process. If not then you will have to return the pre-ordered phone after you get it and float the payment from the time they charge you until it is credited back.
Be careful with this... Your question is worded very specifically to make me think there's something important here. While the funds won't fully process until the item ships, your card (especially if it's a debit card tied to your bank account) could be authorized at the time of your order for the full amount, and the bank could hold those funds for the entire time from preorder to shipment (or cancellation if you get to that point). If you only have enough funds for 1 purchase, your preorder could prevent you from being able to buy in-store.
As others have said, though, you would only be able to cancel if the order doesn't hit Preparing for Shipment.
What I've discovered is that there are actually two transactions; one, when your credit card company approves the transaction amount; and the second, when the vendor "posts" the transaction. The posting won't happen until the shipment actually occurs. But your credit status may be in limbo for that amount between the first and second transaction.
^^^^unlikely to happen. Now your point about ordering parts - there is evidence Apple did that year(s) ahead of time - how do we know - here it is MC's favorite analyst Kuo talking about this iPhone X in March of 2016.Cook hasn't been in charge of that stuff since becoming CEO in what, summer 2011?
Man, that's over 40 dog years ago!
Perhaps they need to stop announcing all their new phones at one time a year, and spread them out. Plus stop all their secrecy attempts. All it seems to do is make them wait until the last minute to order parts.
According to this site, there’s a bottleneck in the difficult production of FaceID components. Cook is a master of acquiring components potentially available (RAM most famously) although that hasn’t been his role for over 5 years. Regardless, I’m not sure what one can do about acquiring components that are hard to mass produce in the first place.Wasn't Cook supposed to be supply channel expert? I'm not understanding why Apple continually has supply problems, though with the X, it seems more acute.