Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
If the EU believes Apple is guilty of any anti competitive behavior, they should file suit and prosecute. The fact that they have not prosecuted indicates that the EU is not confident in winning a case against Apple. Instead, they are changing the rules to tilt the odds in their favor before trying to prosecute.

If Apple doesn’t lift restrictions in the EU regarding sideloading, app stores, payment systems, browser engines and other things being identified as anticompetitive behavior, they will continue to face regulatory scrutiny, lawsuits, etc. Same goes for other market dominant (as they’ve defined) companies doing business or looking to do business in the EU. This legislation is about more specifically defining the rules, not changing them.
 
  • Like
Reactions: M3gatron
This is where we can expect users to make those kinds of decisions. Is having that lighter app worth the access to contacts and location? Maybe, maybe not, the individual can decide.
Yes, but if it stated it up front, I could bypass downloading that garbage and move on to the next one.

But, they won't be honest about it. How many times has Alphabet be caught trying to circumvent Apple's 'do not track me' measures?

In this case, it was kind of time sensitive (like a 3 minute window). So having to root through that nonsense is frustrating. Personally, I find the lack of transparency by App developers far more frustrating than the ecosystem issue - which is exactly WHY I am in the ecosystem.

Android devs want the Apple users because they are more willing to pay for software. The reason I am willing to pay is to avoid exactly that, and I personally believe a lot of other users feel the same way.
 
If Apple doesn’t lift restrictions in the EU regarding sideloading, app stores, payment systems, browser engines and other things being identified as anticompetitive behavior, they will continue to face regulatory scrutiny, lawsuits, etc. Same goes for other market dominant (as they’ve defined) companies doing business or looking to do business in the EU. This legislation is about more specifically defining the rules, not changing them.

Their "specific definitions" are (1) they must have a certain amount of revenue and market cap in the EU, (2) they must have certainty number of users, and (3) they must have been successful for certain number of years. These criteria were put in place to specifically target Apple and Google. They could have simplified things a just said this only applies to Apple and Google.

By their definition, restricting side loading, app stores, payment systems, browser engines, and other thing being identified as anti competitive behavior is not wrong or illegal unless your revenues are €7.5B and market cap is €75B and have 10,000 users or more for three years or more.

Everyone is free to engage in all these practices as long as they do not become overly successful at doing so.

This is a double standard against the successful.
 
Last edited:
Their "specific definitions" are (1) they must have a certain amount of revenue and market cap in the EU, (2) they must have certainty number of users, and (3) they must have been successful for certain number of years. These criteria were put in place to specifically target Apple and Google. They could have simplified things a just said this only applies to Apple and Google.
Why would they do that and then have to modify the law again later if other companies become the large successful ones? Better to set general metrics and be done with it.

By their definition, restricting side loading, app stores, payment systems, browser engines, and other thing being identified as anti competitive behavior is not wrong or illegal unless your revenues are €7.5B and market cap is €75B and have 10,000 users or more for three years or more.

Everyone is free to engage in all these practices as long as they do not become overly successful at doing so.

This is a double standard against the successful.
Anti-trust laws generally apply to the most successful. This is nothing new.
 
Their "specific definitions" are (1) they must have a certain amount of revenue and market cap in the EU, (2) they must have certainty number of users, and (3) they must have been successful for certain number of years.
I think you’re wrong on three accounts.
Companies are just assumed to be such gatekeepers if they fulfill these criteria they don’t necessarily have to.
By their definition, restricting side loading, app stores, payment systems, browser engines, and other thing being identified as anti competitive behavior is not wrong or illegal unless your revenues are €7.5B and market cap is €75B and have 10,000 users or more for three years or more.
Nope, see above.
They could still be considered gatekeepers subject to the regulations.

Also, I don’t see what’s so wrong with these criteria, if the EU is only concerned about companies that significantly impact the functioning of the internal market?
 
I think you’re wrong on three accounts.
Companies are just assumed to be such gatekeepers if they fulfill these criteria they don’t necessarily have to.

Nope, see above.
They could still be considered gatekeepers subject to the regulations.

Also, I don’t see what’s so wrong with these criteria, if the EU is only concerned about companies that significantly impact the functioning of the internal market?

Screen Shot 2022-07-08 at 2.29.31 PM.png


I see nothing about "assumed". I just see "that meets the following qualitative and quantitive criteria".
 
Their "specific definitions" are (1) they must have a certain amount of revenue and market cap in the EU, (2) they must have certainty number of users, and (3) they must have been successful for certain number of years. These criteria were put in place to specifically target Apple and Google. They could have simplified things a just said this only applies to Apple and Google.

That wouldn't make any sense since they can't predict what companies will meet the criteria in the future.



By their definition, restricting side loading, app stores, payment systems, browser engines, and other thing being identified as anti competitive behavior is not wrong or illegal unless your revenues are €7.5B and market cap is €75B and have 10,000 users or more for three years or more.

Everyone is free to engage in all these practices as long as they do not become overly successful at doing so.

This is a double standard against the successful.

Which is how antitrust laws and regulations typically work and have long worked. They focus on companies that have notable market power (often a monopoly or part of an oligopoly) because it's those companies that can/will have the greatest undesirable impact on the particular market(s) IF they engage in anticompetitive behavior.
 
That wouldn't make any sense since they can't predict what companies will meet the criteria in the future.





Which is how antitrust laws and regulations typically work and have long worked. They focus on companies that have notable market power (often a monopoly or part of an oligopoly) because it's those companies that can/will have the greatest undesirable impact on the particular market(s) IF they engage in anticompetitive behavior.

So all antitrust laws specify revenue and market cap?
 
Or telling the eu to take a hike for that matter.
Exactly, I agree. If Apple does not like the laws and regulations that the EU makes, there are two choices for Apple. Either build its own country so that it can enact laws and regulations it likes or exit the EU.
 
  • Like
Reactions: M3gatron
If this is something people would actually find useful and to not do so would be anti-competitive, then the EU should do something about it. Problem is, I doubt anyone would find this genuinely useful and since the barrier to entry for a bank to issue an account holder the piece of plastic they need to use the aforementioned account, it doesn’t seem particularly anti-competitive. The barrier to entry on sending a customer a plastic card certainly seems orders of magnitude lower than it would be for a bank to create a smartphone and get consumers to purchase it for $1000, all for the sake of simply being able to offer their own wallet app with access to the NFC hardware in the phone. But yeah, completely analogous…
What on earth are you talking about here? Who said anything about banks making phones?

Apple didn’t leverage their power in the smartphone market to take over the market for cameras. The market for point and shoot cameras died a natural death the same way the market for horses died a natural death at the hands of Ford. Having a decent camera in their phone simply made consumers decide they didn’t really need a standalone camera anymore, unless they were going high-end like to a DSLR. If Apple had somehow locked point and shoot camera makers out of something like Apple does with direct access to the NFC chip in the smartphone, you might have a point here. Apple acted no more anti-competitively in this regard than Ford did when consumers moved from horses to cars.
You're going to have to be more clear on the difference here... Which competitors need to be protected against Apple's hegemony and which don't? What constitutes a natural death and what constitutes using a dominant position in one market to restrict competition in another?

Smartphones can’t replace bank accounts, but the Apple Card or Wallet app could replace other banks’ credit cards or digital wallets, particularly if Apple continues to privilege their own card and wallet over others on the iPhone by artificially limiting what other card issuers can do with the hardware and APIs.
You just said that there's little barrier to entry in a bank issuing a card. They have access to the market. They aren't being forced to open their platforms to Apple's services. Apple's card is really not their card, it's a Goldman Sachs card. Airlines have cards, Amazon has a card, department stores have cards that all carry some small tie back to their core services.

You seem awfully obsessed with this NFC chip in your phone, but I've got 6 NFC chips in my pocket (2 credit cards, two bank cards, a transit card and my phone)-- they're not a restricted resource.

Seriously, rather than just declare something anti-competitive unilaterally against one of those chips, lay out your defining principles here. What is competition and differentiation in the market versus anti-competitive? Why is NFC such a big deal? Who is being threatened and how?

I’m in my 30’s so spare me the condescension. How was offering the iPhone only on AT&T anti-competitive? If anything that was disadvantageous to Apple because it limited their market, rather than being able to sell to customers of all the carriers. How is running only one OS anti-competitive? That’s generally been the case with computers. Up until the mid-2000’s Macs couldn’t run Windows and we’re back to that paradigm again today. PC’s can’t generally run macOS without meaningful effort from the user. When the iPhone launched with no third-party apps, it had zero market share so it’s quite the paradox to call a company with no market share or market power anti-competitive. Not to mention that running apps on one’s phone, especially third-party apps, was still a nascent trend at the time. The mobile app market certainly didn’t involve hundreds of billions of dollars in commerce and was hardly worthy of the intense scrutiny it deserves in today’s mature mobile app market. However you keep using the word leverage so perhaps you’d like to try again to specify precisely what Apple did in the past that is similarly anti-competitive to what they’re doing today?

I wasn't being condescending, you seemed confused about how Apple found their way into the smartphone business.

If only allowing one carrier access to the platform, only allowing one OS, and giving preference to first party apps isn't anticompetitive, than what are we talking about here? They didn't have zero market share in the computer ecosystem around the smartphone, and they held a dominant position in music when they entered the market.

And, as you point out, there wasn't really much of a mobile app market before Apple essentially turbo charged it with their AppStore, so it's a heavy lift to argue that Apple somehow held it back.

Then find a card issuer who will work with Apple’s wallet. People already face that reality today.
Ok, so you agree it will be harder to setup and use an iPhone under this new regime. I either need to juggle multiple wallets or change banks. That's a significant additional burden on me as a consumer.

That's not the same reality people face today for two reasons: the fragmentation is new because all banks that want to go through electronic payments on iPhone need to support Apple Wallet today, after this they won't. Second, I'm already set up today with banking services I'm happy with but now you're saying I need to change issuers only because of this law.

Why is it ok for a bank to use their dominant position in the market in an anti-competitive way against Apple by not supporting their wallet?

It sounds to me like they’re required to interoperate on some level.

  • Allow developers to integrate their apps and digital services directly with those belonging to a gatekeeper. This includes making messaging, voice-calling, and video-calling services interoperable with third-party services upon request.
Perhaps you interpret that in another way?

Yes, I interpret "allow" to mean enable, not require. If it was written as "require developers to integrate their digital services directly..." then I'd expect convergence of messaging platforms. As written it's a one way street-- Apple has to surrender their service, but nobody has to cooperate with Apple.

Why would it fail exactly? Simply because you say it would?
So much for taking the high road on snark...

I was pretty explicit: it will fail because the site benefits from its failure. I mean, unless you think the EU wanted us to have to keep clicking through layers of menus to choose our cookies every time we visit a site, I think there's a track record of failure on this point.
 
The thing is: we’ve reached - or rather already passed - a turning point where there’s little innovation in smartphones anymore. The iPhones Apple makes today look and feel, in principle, the same as they did 10 years ago.

😄 Ah, so because you think nothing has changed since iPhone4, we should ensure that no future innovation is permitted by codifying it in law. By making Apple a public utility, we're pretty much ensuring that the next new thing can't do to Apple what Apple did to Nokia and RIM.

If nothing has changed since iPhone 4, why are we arguing about NFC at all?

…and you don’t seem like it, do you?

But why is that? It’s not due to government regulation - if anything, it’s due to a lack of it!

There used to be different, separate markets for the creation of prime movie/video content (movie studios) and the distribution or broadcasting of it (Video rental stores, TV networks, streaming services).

👉 What’s currently happening though is a few “dominant“ content producers leveraging their market power to muscle themselves into another market by “anticompetitive” means: by tying their content to their own streaming service.

We can probably agree that it doesn’t make for ease of use for consumers. I also doubt that will spur innovation in the streaming services market - quite the contrary, when streaming services don’t have to fight for providing a superior user experience or even pricing but derive their market power from content exclusivity.
And what force has been working against this fragmentation? Apple. The AppStore is a common point of integration among all content producers through a single distribution channel. It was pro-consumer by encouraging a common set of standards and single point of access and it was pro developer by giving small devs equal access to users as the big guys.

That is being undermined by this law. We finally had someone trying to do it right, and the government is ensuring that we go back to the old way of fragmented services.
 
Often (usually?), it just makes more sense to settle cases rather than go to court. This is true for both prosecution and defendant. Settling does not mean guilty.

One case that I can remember where Apple actually went to trial was the eBook case. In that case, all the publishers settle and only Apple went to trial where they lost and was found guilty.

The only instance I can remember that targeted the App Store was when Epic sued Apple. In that case, Apple won on all counts except one. Of course, that was in the US and doesn't affect the EU...

If the EU believes Apple is guilty of any anti competitive behavior, they should file suit and prosecute. The fact that they have not prosecuted indicates that the EU is not confident in winning a case against Apple. Instead, they are changing the rules to tilt the odds in their favor before trying to prosecute.
Apple was found guilty in the Netherlands for anti competitive Practices.

Eu have launched Two probes, with the preliminary ruling they are guilty of anti competitive practices. And will be brought prosecuted in the same way google was prosecuted.

 
  • Like
Reactions: M3gatron
It was pro-consumer by encouraging a common set of standards and single point of access and it was pro developer by giving small devs equal access to users as the big guys.

That is being undermined by this law. We finally had someone trying to do it right, and the government is ensuring that we go back to the old way of fragmented services.
One’s common point of integration (and single point of access) is another’s lack of choice.
One’s fragmentation is another’s competitive market and consumer choice.

Charging 30% on a third-party service you don’t provide (streaming video, dating service) isn’t pro-consumer.
Disallowing categories of apps or certain functionality (not talking about IAP) in apps isn’t pro-consumer either - and I already provided examples for these.
The fact that Apple can, arbitrarily, exclude any developer or consumer from their “single-point” app download service is neither pro-consumer nor pro-developer.
Lack of interoperability/reachability of iMessage, the included, self-preferenced messaging client with Android devices/users isn’t pro-consumer either (especially not when considering Apple clearly has the capability and will to provide Android apps where convenient and its executives having gone on record that they won’t do it to prevent switching).

They’re all anti-consumer.
That is being undermined by this law
Nothing (or very little) is stopping Apple from operating their services, such as the App Store or Apple Pay, as before - and provide them with superior pricing/user experience than competitors. That would be pro-consumer.

I hate Office, but need to keep it loaded for business reasons to ensure compatibility. I use it rarely if I think Numbers might biff something important.

Photographers will be hard to pry from Adobe tools. I’m not even aware of a good Lightroom DAM competitor on iOS.
Seems that Adobe and Microsoft have been successfully working against fragmentation, haven’t they?
Isn’t that ease-of-use (of not having to learn and use different tools to edit Word/Photoshop documents) very pro-consumer?
 
Last edited:
If #1 is only about EU market cap. That makes cirvumventing much easier.
And how would you circumvent it? Not have revenue in EU?
#1 is about how much money they've made. That's a measurement of success to me.
#2 is about how many users who use their services. That's a measurement of success to me.
#3 is about how long they've been successful. That's a measurement of success to me.
These are measurements of influence. The law uses an objective standard. The company can argue their case of why they shouldn’t be classified as a gatekeeper.
The DMA defines the concept of “gatekeeper” by reference to three subjective criteria: (1) a significant impact in the internal market; (2) an important gateway for business users to reach end users; and (3) an entrenched and durable position in its operations. The DMA presumes that a core platform service satisfies these criteria if it meets the following thresholds:
I see nothing about abuse and/or anti competitiveness.

DMA do’s and don’ts​

The key obligations for gatekeepers under the DMA include:

  • providing end-users—upon request and free of charge—effective portability of data and the tools to do so;
  • providing business-users—upon request and free of charge—with “effective, high-quality, continuous and real-time” access and use of aggregated and non-aggregated data, including personal data;
  • allowing effective interoperability of hardware and software with third parties (including messaging services);
  • allowing “sideloading,” i.e., permitting app users to install and use apps that are downloaded from third-party app resources—but gatekeepers may take “duly justified” measures to prevent endangering the integrity of their hardware or operating systems;
  • permitting business users to access advertisement information on a daily basis, as well as access to the gatekeeper’s performance measuring tools;
  • permitting advertisers and publishers to run their own verification and measurement tools to assess performance on gatekeepers’ platforms; and
  • allowing business users to promote offers and conclude contracts with end-users outside the gatekeeper’s platform.
As for prohibitions, gatekeepers will not be allowed to:

  • combine or use personal data between their different core platform services, unless the end-user has provided GDPR-style consent;
  • restrict business- and end-users’ ability to raise complaints;
  • request business- and end-users use the gatekeeper’s own identification services, web browser engine, or payment services;
  • use business-users’ data to leverage a competitive advantage;
  • treat their own services and products more favorably in ranking (and related indexing and crawling) than similar services or products offered by third parties on the gatekeeper’s platform;
  • prevent consumers from linking up to businesses outside their platforms; and
  • prevent users from uninstalling any pre-installed software or app.
This is a list of definitional anti competitive
 
What on earth are you talking about here? Who said anything about banks making phones?
I’m not going to bother going in-depth on re-explaining this point for you. Simply put, Apple not giving card issuers the same access to NFC on the iPhone that Apple gives itself is anti-competitive toward banks because banks don’t have their own phones for consumers to buy and people typically only have one phone anyway. Banks not making the NFC chips in their cards do myriad things is not anti-competitive because credit cards are a commodity-type item that are extremely cheap to make, generally free for consumers to receive, and as you yourself admit are carried by people in multiples on a regular basis.

You're going to have to be more clear on the difference here... Which competitors need to be protected against Apple's hegemony and which don't? What constitutes a natural death and what constitutes using a dominant position in one market to restrict competition in another?
How did Apple restrict competition in the point and shoot camera market?

You just said that there's little barrier to entry in a bank issuing a card. They have access to the market. They aren't being forced to open their platforms to Apple's services. Apple's card is really not their card, it's a Goldman Sachs card. Airlines have cards, Amazon has a card, department stores have cards that all carry some small tie back to their core services.
What “platform” does a bank have that Apple could need access to? They offer bank accounts, I’d be hard pressed to call that a platform.

You seem awfully obsessed with this NFC chip in your phone, but I've got 6 NFC chips in my pocket (2 credit cards, two bank cards, a transit card and my phone)-- they're not a restricted resource


Seriously, rather than just declare something anti-competitive unilaterally against one of those chips, lay out your defining principles here. What is competition and differentiation in the market versus anti-competitive? Why is NFC such a big deal? Who is being threatened and how?
Indeed they’re not a restricted resource, but in a world where folks have moved to having only a digital wallet, they may have moved to carrying just a single NFC chip, the one in their phone. With digital state ID’s having launched in Arizona and Maryland, that’s a possible reality today for folks in those states and soon others as well. You don’t see how dictating what banks and other businesses can do with the only NFC chip consumers may carry can be a big deal? You don’t see how Apple can today allow themselves to do things with the chip that they won’t allow others to do?

I wasn't being condescending, you seemed confused about how Apple found their way into the smartphone business.

If only allowing one carrier access to the platform, only allowing one OS, and giving preference to first party apps isn't anticompetitive, than what are we talking about here? They didn't have zero market share in the computer ecosystem around the smartphone, and they held a dominant position in music when they entered the market.
It seems that you’re under the false impression that Apple held all the power over carriers when launching the iPhone when in fact it was the other way around, with Apple having to all but beg AT&T to allow the iPhone on their network.


Who is offering only one OS on a piece of hardware anti-competitive toward? Not having third-party apps isn’t anti-competitive when you have zero market share. And it’s funny that you proceed to ignore that Apple then launched the App Store a year after the iPhone’s initial release. So even if you want to portray the original launch with no third-party apps, even though that was still a nascent industry in the first place, Apple rectified that a year later. A potential court case on that being anti-competitive wouldn’t have even had its first hearing by the time Apple launched the App Store.

And, as you point out, there wasn't really much of a mobile app market before Apple essentially turbo charged it with their AppStore, so it's a heavy lift to argue that Apple somehow held it back.
Apple didn’t hold it back in the early days. They do now, as the market has shifted and matured substantially over the last 15 years.

Ok, so you agree it will be harder to setup and use an iPhone under this new regime. I either need to juggle multiple wallets or change banks. That's a significant additional burden on me as a consumer.

That's not the same reality people face today for two reasons: the fragmentation is new because all banks that want to go through electronic payments on iPhone need to support Apple Wallet today, after this they won't. Second, I'm already set up today with banking services I'm happy with but now you're saying I need to change issuers only because of this law.
Things may not change for you, we don’t know. Your bank could continue to only support Apple Wallet. They may move to support only their own wallet. They could decide to support both and give their customers options.

Why is it ok for a bank to use their dominant position in the market in an anti-competitive way against Apple by not supporting their wallet?
Which bank doesn’t support Apple Wallet? Which bank has a dominant position in the market? Even the biggest banks have market shares only in the high single digits to low double digits. Unlike smartphone OS’s, banking is a highly competitive field with many relevant players.

Yes, I interpret "allow" to mean enable, not require. If it was written as "require developers to integrate their digital services directly..." then I'd expect convergence of messaging platforms. As written it's a one way street-- Apple has to surrender their service, but nobody has to cooperate with Apple.
What do you mean by one way street and nobody being forced to cooperate with Apple? If WhatsApp can now communicate with iMessage, that will work both ways.

So much for taking the high road on snark...
You can use all the snark you’d like, however preferably you wouldn’t use it to the point of hindering clear communication.

I was pretty explicit: it will fail because the site benefits from its failure. I mean, unless you think the EU wanted us to have to keep clicking through layers of menus to choose our cookies every time we visit a site, I think there's a track record of failure on this point.
If the websites would benefit from its failure, then the EU should mandate those website’s participation in a regime of categorizing their cookies.
 
Last edited:
Seems you did not read the actual proposed text of the law…

https://www.consilium.europa.eu/media/56086/st08722-xx22.pdf

…then but cite what’s merely simplified explanatory information.

I read the following:

But even in your link, I found nothing about "assumed".
 
And how would you circumvent it? Not have revenue in EU?

These are measurements of influence. The law uses an objective standard. The company can argue their case of why they shouldn’t be classified as a gatekeeper.
The DMA defines the concept of “gatekeeper” by reference to three subjective criteria: (1) a significant impact in the internal market; (2) an important gateway for business users to reach end users; and (3) an entrenched and durable position in its operations. The DMA presumes that a core platform service satisfies these criteria if it meets the following thresholds:


DMA do’s and don’ts​

The key obligations for gatekeepers under the DMA include:

  • providing end-users—upon request and free of charge—effective portability of data and the tools to do so;
  • providing business-users—upon request and free of charge—with “effective, high-quality, continuous and real-time” access and use of aggregated and non-aggregated data, including personal data;
  • allowing effective interoperability of hardware and software with third parties (including messaging services);
  • allowing “sideloading,” i.e., permitting app users to install and use apps that are downloaded from third-party app resources—but gatekeepers may take “duly justified” measures to prevent endangering the integrity of their hardware or operating systems;
  • permitting business users to access advertisement information on a daily basis, as well as access to the gatekeeper’s performance measuring tools;
  • permitting advertisers and publishers to run their own verification and measurement tools to assess performance on gatekeepers’ platforms; and
  • allowing business users to promote offers and conclude contracts with end-users outside the gatekeeper’s platform.
As for prohibitions, gatekeepers will not be allowed to:

  • combine or use personal data between their different core platform services, unless the end-user has provided GDPR-style consent;
  • restrict business- and end-users’ ability to raise complaints;
  • request business- and end-users use the gatekeeper’s own identification services, web browser engine, or payment services;
  • use business-users’ data to leverage a competitive advantage;
  • treat their own services and products more favorably in ranking (and related indexing and crawling) than similar services or products offered by third parties on the gatekeeper’s platform;
  • prevent consumers from linking up to businesses outside their platforms; and
  • prevent users from uninstalling any pre-installed software or app.
This is a list of definitional anti competitive


Deliberately lowering revenue is always possible.

I'm not arguing what the do's and don'ts are. I'm looking for clear definition of what they deem a gatekeeper is.

Imagine spending time and money to build your dream house. Then, after completing it and living in it for more than a decade, the government changes plumbing and electrical wiring regulations and says your building is no longer compliant to new building codes and that you would have to redo it all...
 
Last edited:
Apple was found guilty in the Netherlands for anti competitive Practices.

Eu have launched Two probes, with the preliminary ruling they are guilty of anti competitive practices. And will be brought prosecuted in the same way google was prosecuted.


That's the proper way to punish anti competitive behavior. The outcome was that Apple changed the App Store rules to comply.

This is what the EU commission should be doing. Instead, they are changing the rules.
 
Deliberately lowering revenue is always possible.
🤣

I'm not arguing what the do's and don'ts are. I'm looking for clear definition of what they deem a gatekeeper is.
Are you serious??

1: Annual turnover of €7.5 billion within the EU or a worldwide market valuation of €75 billion.

2: Have at least 45 million monthly individual end-users and 100,000 business users.

3: Control one or more core platform services such as marketplaces and app stores, search engines, social networking, cloud services, advertising services, voice assistants and web browsers.

Which of those seems to be so baffling to you?

Imagine spending time and money to build your dream house. Then, after completing it and living in it for more than a decade, the government changes plumbing and electrical wiring regulations and says your building is no longer compliant and that you would have to redo it all...
When Apple’s business decisions effect them and only them (much like the homeowner) you might have a salvageable analogy…
 
Exactly, I agree. If Apple does not like the laws and regulations that the EU makes, there are two choices for Apple. Either build its own country so that it can enact laws and regulations it likes or exit the EU.
Exactly. Something we can agree on. If the cost to doing business in the EU whittles away apples brand image, brand value and revenue, they might have to make some decisions. Let the citizens of the EU use android.
 
Last edited:
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.