Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Apple, seriously whoever it is making these decisions just PLEASE STOP.

Open your App Store, allow different browsers, foster good relations with other developers and competitors, and make this universal worldwide.

Stop the negative news cycle, stop creating enemies who won't develop for your platforms and be the adult in the room. Yes you have to ceed some control but you'll be a lot better for it.
Apple can avoid this by pulling out of the corrupt EU
 
Bob Iger: So Tim, let's discuss this new Vision Pro partnership. We just invested $1.5B in Epic and they will be rolling out Unreal on VisionOS with a portfolio of games. I see Sweeney is on the webex call.

Tim Apple:

Bob Iger: I think you're on mute. We can't hear anything.

Oh lord, I never even thought of that. Truly boneheaded.
 
Well... taking into account how many people use iPhones... what if Microsoft started to dictate who can and who cannot install apps on Windows? Btw., remember Internet Explorer case?

And in this case Apple's issue was not that Epic's app was not secure. If Epic is "dishonest" to Apple then do not accept their app in the App Store. But allow them to use alternative store which is now an option in the EU.

....Microsoft won the Internet Explorer case....
 
I’m not one to do the whole if Steve Jobs were here blah blah blah but in this case I think he’d have done a much better job handling all these App Store issues. Apple took the bait from Epic and Spotify. I put that squarely on Phil Schiller (and maybe Eddy Cue). I think it’s time for both to retire. Get some new blood in there.
 
Apple should leave EU market, too many lawsuits, regulations and fines. Germany, Italy and France should use their own phone or export from Spain or Greece.

There are will be much more demand on other markets to resell iPhones in EU.
Apple should be strong hear or they pay, pay and pay
 
  • Like
Reactions: dominiongamma
Apple, seriously whoever it is making these decisions just PLEASE STOP.

Open your App Store, allow different browsers, foster good relations with other developers and competitors, and make this universal worldwide.

Stop the negative news cycle, stop creating enemies who won't develop for your platforms and be the adult in the room. Yes you have to ceed some control but you'll be a lot better for it.
It's really painful seeing Apple behave like this... In the long term they're absolutely going to lose this battle and it will harm their reputation. Instead of trying to squeeze as much profits as possible out of their monopoly while they still can, they should start acting in good faith and start healing the relationship with developers and regulators. Angering them even further will only make it more likely that bigger changes will be forced upon Apple.

To quote Steve Jobs: "I skate to where the puck is going to be, not where it has been."
 
Bob Iger: So Tim, let's discuss this new Vision Pro partnership. We just invested $1.5B in Epic and they will be rolling out Unreal on VisionOS with a portfolio of games. I see Sweeney is on the webex call.

Tim Apple:

Bob Iger: I think you're on mute. We can't hear anything.
Oh my God, is this real?
Talk about shooting yourself in the foot 😁😁😁
 
The latest developments clearly show us that the EC, should be the gatekeeper on the EU.
I am not certain the EU wants this responsibility.

For one, under the DMA, Apple is obligated to allow any app onto a third party store regardless of content, so long as it is not clearly harbouring some form of malware. So an app promoting hate speech or adult content would be fair game. Can you imagine if Apple were able to point to the EU commission in response to complaints and say "don't blame me, they are the ones with the power to have this particular vaping app taken down, not me".

It would be a political landmine for the politicians involved to have to justify why some controversial app deserves to stay up, without making it sound like they are endorsing its values. Yet if they start actively enforcing what apps can stay hosted and what can't, then it defeats the whole point of the DMA, which is to open up the App Store to everybody.

Yet if Apple gets to retain full oversight over third party app stores, then they don't even need a reason to block Epic, or any other developer that incurs their ire, and I can think of a few more currently on their list.

I maintain that the DMA is not a good piece of legislation to begin with, and we will probably start to see more holes get poked in it over the next couple of weeks.
 
Apple sales are falling in China, they should try these shenanigans over there to see how much power they actually hold over regions outside US.
Apple is moving 25% of all their manufacturing to India by 2026, currently at 10%. China losing hundreds of thousands of manufacturing jobs means recession. They can prop up Chinese phones all they want Apple isn't returning that 25%. They are buttressing up against gap in supply chain by globally redistributing portions of their needs around the globe.

All Apple third party supply chain partners are also moving that 25% out of China.
 
Epic can now set up its own app store for its apps and develop its own software for making apps, right? It is now free to compete totally outside Apple's ecosystem using its own investment and innovation.
 
  • Like
Reactions: Beautyspin
Has epic done anything to show that they are genuine in wanting to return to the iOS App Store at all, or were they simply one of the many companies criticising Apple and cheering on the DMA every step of the way?

From what I have seen, Tim Sweeney has basically been acting like a sore loser every step of the way. Maybe I would too if I were in his shoes and my own personal pride took precedence over the financial well-being of my company, but I doubt he has even attempted to reach out to Apple on how to go about getting Fortnite reinstated in the App Store. If he would rather make do with 100% of nothing over 70% of something, then that's on him, I guess.

If Tim Sweeney is waiting for the way when the iOS App Store is forced to open up and allow sideloading to every iPhone user around the world, it's going to be a long time before that happens. Will he even still be CEO then?


Not at all unlike what Sony and Nintendo are doing with their game consoles. What exactly does Nintendo do to deserve a 30% cut of every game sold again? :)
Apple is going to lose this unless they can prove Epic is going to violate the terms of an alternate App Store in the EU. Even John Gruber said Apple pointing to tweets from
Sweeney is silly.
 
Europe still doesn’t realize what’s happening. Hope they enjoy these pot shots because the Americans are transitioning away from Europe and more focused on NAFTA/2.0.
 
This is getting a bit ridiculous.

Would they do the same probe if a confectionary manufacturer gets delisted from a supermarket chain?
How about Amazon removing a marketplace account due to the owner not adhering to their policies?

This is not related to the fact that Apple not doing enough for alternative marketplaces - EU was right on that one.

Apple simply chooses not to go into business with EPIC on any of their services. It's completely in their right to do so.

EU waving the flag of free market and getting into forcing a business to do business with another business is not OK.
Suppose Microsoft opens an App Store for its Office suit of apps. Will they be obliged to sell the Apple equivalents? To provide links to free open-source office software?
 
Rather stupid of Apple to pull this stunt at the height of the week where the DMA will set sails.
Do they operate a skeleton crew as lawyers these days? Not like AAPL isn‘t already tanking every turd they have produced this quarter. And with production I mean operations and public statements, and clowning in courts.

This is how you lose the backing of your shareholders and stakeholders, which Apple unfortunately unified so there is no one left to help them other than their social media squad.
 
  • Like
Reactions: NVD
Yes, they basically are. Smartphones are a duopoly with huge barriers to entry.

Same as ISPs ;)
Actually there is little barrier to entry. There is a barrier for adoption among people however. It's not even a barrier actually, just a ridiculously huge challenge. Any small company can fork a version of Android, modify the code to have it's own App Store, go to China and use the supply chain to put together a phone and have a working product in a year at not much cost.

Same as starting a social media company, there is no barrier to entry. But the challenge is enough people adopting it to even make it worthwhile. There was Windows Mobile, Blackberry OS, Blackberry's Android fork, Palm OS, Symbian OS, Tizen.... And so on. The tech is quite easily achievable. But success is not. This is not a capitalist created Duopoly. This is a customer voted market. Customers had a choice. This is what they voted for.
 
Not at all unlike what Sony and Nintendo are doing with their game consoles. What exactly does Nintendo do to deserve a 30% cut of every game sold again? :)
Are you arguing that the iPhone is a game console? Has Apple ever referred to iPhone or iPad as a game console?
 
Suppose Microsoft opens an App Store for its Office suit of apps. Will they be obliged to sell the Apple equivalents? To provide links to free open-source office software?
Unlikely with the CTF. Imagine Wikipedia, a non-profit, doing that. It would cause an uncontrollable money sink.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.