Neither Apple Maps nor Apple Ads satisfy the DMA's definition. There's no chokepoint, no monopolistic control, no forced intermediation, no barriers to switching, no sense in which they are core platform services.
Google Maps dominates 70-85% in Europe depending on country. There is zero cost to switch from Apple Maps to Google Maps (or Waze or HERE or TomTom, or OpenStreetMap, or dozens of other more niche maps). Apple doesn't lock developers into only using the Apple MapKit API. In fact, third party apps overwhelmingly use the Google Maps SDK. It's not marketplace or an intermediary. Treating it as a core platform service is absurd.
Apple Ads are below 2% of the ads shown on iOS in most European markets. It isn't a cross-publisher ad delivery system like Google and Meta. Apple App Tracking transparency limits the amount of targeting Apple can do, limits that Google and Meta don't have. Developers don't have to use Apple Ads, and the numbers show they don't often. Investigating Apple Ads as a gatekeeper requires redefining a gate to include a tiny low-influence ad slot. What's next the Clock App? Emoji Rendering?
The inescapable conclusion is that the EU Commission is corrupt.