MacRumors

macrumors bot
Original poster
Apr 12, 2001
54,210
16,026


Apple today held its annual iPhone-centric event, introducing the iPhone 13 mini, iPhone 13, iPhone 13 Pro, and iPhone 13 Pro Max. We also got a look at the new Apple Watch Series 7 and were surprised with the new ninth-generation low-cost iPad and the iPad mini 6.


It took Apple an hour and twenty minutes to introduce the new devices during the "California Streaming" event, but we've recapped all of the announcements in a seven-minute video for our readers who want a no-frills but thorough overview of everything that's new.

All of our event coverage is also available below. Make sure to check out our articles so you don't miss any details about Apple's newest products.
iPhone 13 Lineup

Apple Watch Series 7

iPad mini 6

iPad 9

Software

Accessories

Apple Fitness+

Other Announcements

The iPad mini 6 and the low-cost iPad can be pre-ordered starting today, while the iPhone 13 models will be available for pre-order this Friday with launches of both to follow on September 24. The Apple Watch Series 7 will be available later this fall.

Article Link: Everything Announced at Today's Apple Event
 
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Relentless Power

macrumors Nehalem
Jul 12, 2016
35,743
39,075
The ‘Apple negativity’ we see yearly is typical on discussion forums like this.

For those who were wanting to upgrade one of the previous Apple Watch models, probably isn’t a target demographic for the Series 7. But for those who own an Apple Watch Series 3 or older, definitely would appreciate the upgrade.

My point is, It really depends on where you are with what you own that you would appreciate an upgrade to the iPhone or Apple Watch, but not every year has to appeal to everybody in terms of what Apple offers.

These Products will still be wildly popular, aside from a very vocal minority on Macrumors that says otherwise.
 
Comment

cjboffoli97

macrumors member
Oct 4, 2005
99
253
Seattle, WA
The ‘Apple negativity’ we see yearly is typical on discussion forums like this.

For those who were wanting to upgrade one of the previous Apple Watch models, probably isn’t a target demographic for the Series 7. But for those who own an Apple Watch Series 3 or older, definitely would appreciate the upgrade.

My point is, It really depends on where you are with what you own that you would appreciate an upgrade to the iPhone or Apple Watch, but not every year has to appeal to everybody in terms of what Apple offers.

These Products will still be wildly popular, aside from a very vocal minority on Macrumors that says otherwise.
I can't think that there is a bigger Apple fan than I am. I've been a customer since my very first Apple II in the late 70's and Apple stock comprises the majority of my investment portfolio. Even I have to say that this keynote was underwhelming and disappointing. The Apple Watch in particular seemed to be the slightest iteration forward. Maybe you're too young to remember the true excitement of a Steve Jobs keynote? I miss Apple announcements that surprise and delight... that really push these products categories forward. Never has Tim Cook seemed so gray.
 
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Biglethal69

macrumors regular
Feb 21, 2019
135
106
Australia
Totally underwhelmed by the lack of upgrades and the disgusting colour of the new 13 pro what happened to innovation with Apple everything is boring no fast charging six times zoom Wow Same old 12 megapixel cameras I would swap to a different brand if it wasn’t for the software and the ecosystem I got a $300 real me android has 64watt of fast charging Apple sticks with its own 20watt wahoo. Okay so they got a faster chipped in other phones on the market so they say but it’s taken them all these years to get 120 Hz refresh rate useless it took them a whole year to work out about five different upgrades they should be ashamed of themselves with what they’ve released not saying it’s the best phone ever. Steve Jobs would roll over in his grave he saw what came out this year.
Well there you go that’s my opinion anyway and just a really poor effort on Apple’s part and have you seen the price of their accessories here in Australia AU$95 for a leather case you’ve gotta be kidding me right but at least I’ve got some decent colours better than the pro colours that they already had from last year.
 
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SegNerd

macrumors 6502
Feb 28, 2020
257
259
I know that every year, there's always someone who is like, "The sky is falling! Apple is doomed!" And I'm really NOT trying to be that guy. But having said that, I think this might be the least exciting iPhone event ever, in my opinion.

The new iPad mini looks cool, but it's really ironic that an iPad is the most exciting thing about an iPhone event. iPhone 13 and AppleWatch 7 are VERY light on new features. Basically they just refined the CPU, camera, and screen, like every year. The AppleWatch in particular has basically only had two new features in the past three years (always-on display and oximeter), and I'm really surprised that AW7 doesn't have any new health sensors, not even a thermometer.

Did you notice how much time they spent focusing on things like EKG and fall detection - things that aren't even new?

AFAIK, they STILL didn't even add landscape FaceID.

Honestly, my money is pretty tight right now, and I was afraid this event would leave me drooling over stuff that I can't afford. Well... that didn't happen for me.
 
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theSpringMaster

macrumors newbie
Nov 22, 2019
6
11
Man, that just wasn't doing it for me. For those who are upgrading, let me know how these new iPhone 13 Pros are doing when you get the devices. But, I miss the "Steve Jobs'" days of these events (I've been a huge Apple fan since 1997). Hopefully, Apple won't disappoint with the new M1X MacBook Pros.
 
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hagjohn

macrumors 65816
Aug 27, 2006
1,189
2,551
Pennsylvania
I was on a work conference today, so I missed the Apple event.

Not going to replace my 12 Pro Max but I am interested in Apple Watch and AirPods. Screen size increase and faster charging is good but I didn't see any health related benefits from upgrades. I didn't even see anything about AirPods, not sure if i missed it or not. Not overly impressed. Good improvements but not enough to make me want to drop hundreds of dollars.
 
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_Spinn_

macrumors 65816
Nov 6, 2020
1,026
2,411
Wisconsin
I think the iPad Mini and the Pro iPhone 13s were the best part of the event.

I was disappointed that the Apple Watch was even less of an upgrade than we expected. I was also hoping for new AirPods. I also like that the previous events focused more on places on the Apple Campus.
 
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