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Everything Apple Announced at Today's Event in Six Minutes
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In addition, it was Apple's stubborness to keep Lightning around as long as possible with iPhone (and their AirPods), while other companies made the jump years ago...
this.
Job+Ive's Apple was succeeding by focusing on novel ways in which user experience can be improved / simplified. Except for a few innovations they never actually compete on performance (eg., megapixels or cpu speed or ram). Specifically, it feels to me that any performance improvements they made, were only made if they truly serves the purpose of improving the experience by a high margin (think multi-touch, and the retina display).
Tim' Apple feels a bit like they're aiming for the "bigger and better" rather than novel, which reminds me of the megapixel war that happened to the camera industry about a decade ago or so.
Unfortunately, I think Apple will still be succeeding with this strategy for at least the next 5-10 years so nothing will truly change just yet.
Where is Steve Job’s product passion? It’s gone! Tim was even more flat than normal.
Who thought that Mother Nature skit was a good idea. Let’s all sit around and pat ourselves on the bacK…
At the end with the stare off… I just got some Tim Cook reaching for an energy bar vibes from that part.
The A17 with ray tracing + 3nm was the highlight for me. So cool.
My mum got me the Apple Watch series 0 for my 40th. The packaging was freaking awesome, a big polished plastic box. You opened it up and the watch was sitting inside with the band attached. Those days are well and truly gone. Yeah baby.
Anyway, key take aways - Apple is saving Human lives and saving the planet. Now why isn’t the stock price going up?
This phone is the first one where a larger % is made in India rather than china. Now that is a massive change.
Who thought that Mother Nature skit was a good idea. Let’s all sit around and pat ourselves on the bacK…
At the end with the stare off… I just got some Tim Cook reaching for an energy bar vibes from that part.
The A17 with ray tracing + 3nm was the highlight for me. So cool.
My mum got me the Apple Watch series 0 for my 40th. The packaging was freaking awesome, a big polished plastic box. You opened it up and the watch was sitting inside with the band attached. Those days are well and truly gone. Yeah baby.
Anyway, key take aways - Apple is saving Human lives and saving the planet. Now why isn’t the stock price going up?
This phone is the first one where a larger % is made in India rather than china. Now that is a massive change.
Love these videos that wrap it all up as I don’t have time to watch the entire keynote. I just want to know about the products.
If an Apple keynote fails to reveal a flux capacitor, like clockwork you have commenters crying things were boring, nothing new, unimpressive, lackluster. If the iPhone 15 Pro were able to reincarnate Steve Jobs himself, you'd have posters whining the reincarnated Jobs is now an "S model, nothing new."
Meanwhile, for anyone paying attention, these upgrades were uniformly excellent across two of their critical product lines. And Apple clearly is laying the groundwork for their move into additional services and the ecosystem, spacial computing, and Vision Pro, from silicon to product materials, from hardware to software. But people simply can't see a damn thing.
Also, the more forum people complain, the higher the sales. Wait and see.
Meanwhile, for anyone paying attention, these upgrades were uniformly excellent across two of their critical product lines. And Apple clearly is laying the groundwork for their move into additional services and the ecosystem, spacial computing, and Vision Pro, from silicon to product materials, from hardware to software. But people simply can't see a damn thing.
Also, the more forum people complain, the higher the sales. Wait and see.
Just because a new iPhone came out does not mean you have to buy it. This is a fine upgrade for those using older iPhones.
“Old men”? I don’t think we saw the same keynote. They have a “see we have one of each!” Approach to things now. Sending out the diversity hires to seem super into it.
HobeSoundDarryl
macrumors G5
Like what? Accumulated rumors imply 2 possibilities:
- iMac 24" finally going M2
- Update to iPad Air
The 2 who get paid to offer predictions and the chorus who do it for free seem generally resigned that M3 everything won't start arriving until 2024 now.
I'd think Apple would want an October event solely to spur on "another quarter of record revenue & profit" but it doesn't seem like there is much left to reveal. Those thinking yesterday's event was "ho hum" would almost certainly feel the same to the extreme for an hour plus promo revolving around M2 iMac + updated Air event. So what's left? Car? Teleporter? Replicator? Terminator? Holodeck? Borg implants? Medical Tricorder? Warp Drive?
The only "easy", "one more thing"-level launch that MIGHT make an October event is iMac "bigger" PRO but where's some rumors for that one? iMac PRO (with M2 PRO & MAX options) at maybe 30"-32" would be a relative whopper reveal in October vs. no rumors, naturally spurring on a matching ASD 30"-32" standalone monitor too. Include M2 iMac 24" update, Air, maybe another segment on the upcoming Vpro? Those 2 to 5 things would easily fill an hour+.
But where's the rumors about either iMac & ASD "bigger" in volume this close to October? A new Vpro segment can't give them ANY revenue & profit in the holiday quarter so would they even want to do it strictly for 2024 buzz-building? IMO, M2 iMac 24" and Air are only press-release worthy unless they are also announced with something unexpected/bigger. Santa drives up in the Apple car, pops open the trunk and pulls out M2 iMac and updated Air? 🎄
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To me, it feels like Apple reached it's peak. Apple lost it's secret ingredience - even the Nothing phone feels more innovative and young. The iPhone suddenly feels old. Somehow Apple lost track and doesn't have a single idea left.
Apple as a whole needs a reboot - scrapping Tim as a leader.
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The most underwhelming minor product iteration event ever. Only thing worse is all of them trying to act like Steve Jobs. (especially the hand gestures)
Perhaps this event has devolved to now is nothing more then just an apple celebration of where they are currently w/future goals and how they are doing with their iPhone and Watch devices. Nothing more. There is no surprises.
I didn’t say the video was hostile but Apple’s product design has become hostile towards their users.
I'm not entirely sure what it was, but there was something off about yesterday's Apple Event. Maybe it was the environment skit, which was amusing on its own but didn't seem to fit in with thent. Whatever it was, the whole thing felt a bit strange. rest of the eve
Honestly, they need to ditch the pre-records. The live events are why we love these events. This is losing its spark fast. IMO.