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VR Glasses honestly, something to shake up the market.

If you are the brand of "think different", you need to actually be different...
I believe VR glasses will fail and fail hard. Apple should learn from Google that people want neither a technology company to choose their glasses frames for them, nor to feel like the person they’re talking to could be secretly photographing or recording them. I’d much prefer dramatically improved cameras and battery life on a smartphone than Dick Tracey glasses.

“Think different,” no longer an active campaign, didn’t mean making singular products so much as making existing products better. (One exception could be thought of as the iPhone, which was introduced after the campaign ended.) Apple wasn’t the first to make PCs, digital music players, smartphones, or tablets. I just think they conceived of them better. Better functional design, better technical design, (largely) better materials, better OSs, far better support, and a far better integrative ecosystem.
 
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I believe VR glasses will fail and fail hard. Apple should learn from Google that people want neither a technology company to choose their glasses frames for them, nor to feel like the person they’re talking to could be secretly photographing or recording them. I’d much prefer dramatically improved cameras and battery life on a smartphone than Dick Tracey glasses.

“Think different,” no longer an active campaign, didn’t mean making singular products so much as making existing products better. (One exception could be thought of as the iPhone, which was introduced after the campaign ended.) Apple wasn’t the first to make PCs, digital music players, smartphones, or tablets. I just think they conceived of them better. Better functional design, better technical design, (largely) better materials, better OSs, far better support, and a far better integrative ecosystem.

I am not convinced that Google's approach to VR and AR made sense. The aesthetic was awful, the having to look up and to the left was ... odd....

If Apple, which they are known for, partners with a big style brand to produce something aesthetically pleasing that provides that AR experience that makes sense in specific contexts.... people will be throwing money at it.

People want to choose a lot of stuff, until someone shows them something they didn't know they wanted... to paraphrase Steve.
 
"Look fantastic" ??????????????????????? What do you smoke man ? ;-))))
I stopped smoking and only do edibles now... HOWEVER... I don't mind the camera bumps. I'd prefer to have a thicker phone (which means bigger battery) with no bump outs but that would make all the cry babies that need the thinnest phone possible cry... Apple has to compromise somewhere. I actually use my phone to help me get though the day... not to sit it on a shelf and stair at it. I use the apple case which currently disguises the bump on my XS max and sure it will do similar things for the 11 bump (minus the camera rings of course). Yep, looks great, sounds great. Looking forward to picking one up in a few months.
 
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I stopped smoking and only do edibles now... HOWEVER... I don't mind the camera bumps. I'd prefer to have a thicker phone (which means bigger battery) with no bump outs but that would make all the cry babies that need the thinnest phone possible cry... Apple has to compromise somewhere. I actually use my phone to help me get though the day... not to sit it on a shelf and stair at it. I use the apple case which currently disguises the bump on my XS max and sure it will do similar things for the 11 bump (minus the camera rings of course). Yep, looks great, sounds great. Looking forward to picking one up in a few months.

i don't want thinnest phone , but not ugliest too.....Anyway - everyone has an opinion, but this phone is everything, but it is not beautiful for sure. i hope i can replace mine in 2020 with something more "old" Apple design....
 
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