Everything Apple Announced at Today's iPhone Event in Just Seven Minutes

[Gutwrench]

I really appreciate these summaries! Don’t wanna watch the hours long video, but I do enjoy these highlights. Thank you.

I watched it last night and wish I hadn’t. Every scripted presentation was painfully delivered like it was being read with the exception of maybe Sri.

The writers, speaking coaches, and choreographers need replaced. Heavy scripting and overplayed excitement reeks of not-much-there. ‘Who needs actions when you got words.’

“Back...to...you.....um......back...to...you...Tim.”

 

[aggressiveberries]

I gotta say, the only innovation I’ve been seeing happen these last few years is how far Apple can bend over to felate itself for 90 minute presentations over incremental changes in their product line.

 

[jonnysods]

It felt like it didn't need a whole 7 minutes...

 

[Kubat]

mehhh, nothing to see here folks... Move along...

 

[0837990]

Not Apple's fault you're illiterate

Thanks. Did you ever check out the new bags by Douchebags (brand)? I think they'd be a good fit for you.

 

[Xano]

Definetely not upgrading anything this year ... can we start the 2020 iPhone rumours ...

 

[Phantom1812]

Phill Shiller sounds a lot like a record, Microsoft style. Pro display, pro audio, pro camera pro this and that. "Even if you are not a Pro you can by this", I guess he got the Microsoft bug in terms of branding. For me at least, the Pro acronym became an opaque term, rather than a clarifying one.

Mate, you forgot the "Pro Font".

 

[bodonnell202]

By innovation only?

I think they forgot the innovation part. New/more camera sensors aren't exactly what consumers are asking for...

What exactly are consumers asking for? They played catch up on the cameras bringing dark mode and some other features, and they brought a significant improvement to battery life (which I know a lot of consumers have been asking for). Other than price (which this is Apple, so the fact that the reduced the price of the 11 $50 compared to the XR is actually astounding) what else is left?

 

[realtuner]

This is a dud year and Apple are beyond greedy in asking the prices they are for such a minor, iterative upgrade. In fact they even regressed by abandoning 3D Touch. I hope their share price gets smashed for such contempt of customers.

Hardly a dud year. They took the worlds best selling smartphone (the Xr) and gave it a couple solid improvements and dropped the price $50. Not a huge drop, but important because the price didn’t go up. So the iPhone 11 will now take over from the Xr as worlds best selling smartphone.

The 11 Pro gets a big camera upgrade along with a few other goodies and also stayed the same price as last year.


Apple’s share price is up this morning. Which is a good sign because it almost always drops right after the iPhone keynote.

You’re hoping their share price drops? Seriously? You’re wishing ill will on a company? Not to mention people who very likely have part of their retirement/401k based on Apple. You wish them to suffer as well?

 

[B4U]

Such a cool feature. But never intuitive enough for me to remember to use it. I at least know it is there. Most people don't.

I use it all the time, for example, the flashlight on the lock screen.

 

[Novus John]

Mediocre.

Looking forward to seeing the crash of Apple's stocks. It is obvious they need a pretty big wakeup call. Other than that, I guess I'm keeping my iphone 6s until they remove the notch, add in-display touch id, usb-c, and 5g support with Qualcomm baseband chips. Everything else is worthless. And they should also drop the xr phones, it's shameful that such a rich company is selling that piece of garbage in 2019.

 

[MarkB786]

Aside from lower price points with smart phones, what else are consumers ‘asking’ for that you’re inferring should be innovative?

Seriously? Do you not recall the Jobs version of innovation: "Know what consumers want before they know they want it"? Or are you now okay with the Tim Cook version of innovation, which is notches, ugly camera protrusions, copy cat peripherals and features, and spec bumps geared toward maximizing profit?

 

[LordVic]

I liked yesterday's announcements overall. I also like the slightly quieter, more muted and faster presentation. I think it definitely did more service to the announcements.

if they did a long, 2 hour drawn out presentation, I thinkthey would have been scrambling for content. The updates this year were mostly iterative without anything new being introduced. There's nothing wrong IMHO with that, we're not going to see new designed and iterations yearly. So backing off the hyperbolic over the top keynotes for iterative updates seems like Apple might have finally recognized the reality distortion field is over and that you can't manufacture hype for iterative products.

overall, pleased with the updates an offerings, but there's little announced that changes much of what the market has to offer. Good updates to camera. Expected bump to performance of the CPU/GPU combination.

Prices of the "Pro" devices are still laughable. But the Price point of the 11 coming down $50 is absolutely a move in the right direction. Although I would have hoped for an update to AMOLED display (even if it's not the highest resolution)

at $699 though the new 11 will likely be the best selling iPhone again this year.

 

[lcseds]

I was thrilled with the event. I think it's the first time in years it wasn't a freakin' emoji fest. They actually took the products serious when presenting rather than the teen kid marketing approach. Kudos! Oh, and the products were okay.

 

[kaneda]

Seven mins? You can cut that down to less then a min.

 

[ux4all]

Do you not recall the Jobs version of innovation: "Know what consumers want before they know they want it"? Or are you now okay with the Tim Cook version of innovation

You are 100% right on the money (pun intended). There are two types of CEOs and each have a finite lifespan within a company for it to be successful. You have the disrupted and the maintainers. Typically, CEOs do what they are good at first then attempt to do the second... only to fail and be replaced by the other and they do the visa versa. Jobs was a disruptor but not a maintainer... though his passing didn't allow for the eventual truth, he would have had to move to maintainer as perpetual disruption is not sustainable as far as I am concerned. Tim Apple is a maintainer who is NOT trying to be a disruptor. The moment he tries to disrupt, he will be gone....

Knowing that, Tim Apple is eyeing the asset Apple has... the ecosystem (and its entanglement). He KNOWS (and our wallets and their market value prove it) that the masses are willing to wait or be underwhelmed . So, like any smart maintainer would, they identify entanglements and entrench them. Apple TV+, Apple Arcade... once you're in, the assumption is that your tolerance for hardware and technology shortcomings will outweigh the fact that everything is so tied into the Apple ecosystem.

Apple's product? That it is easier to NOT switch despite all the cool stuff not being Apple. Good Luck keeping that going... but it sure does look good to Wall Street.

 

[carrrrrlos]

Such a dry event, why not just make it all one big video presentation.

 

[Kabeyun]

You are 100% right on the money (pun intended). There are two types of CEOs and each have a finite lifespan within a company for it to be successful. You have the disrupted and the maintainers. Typically, CEOs do what they are good at first then attempt to do the second... only to fail and be replaced by the other and they do the visa versa. Jobs was a disruptor but not a maintainer... though his passing didn't allow for the eventual truth, he would have had to move to maintainer as perpetual disruption is not sustainable as far as I am concerned. Tim Apple is a maintainer who is NOT trying to be a disruptor. The moment he tries to disrupt, he will be gone....

Knowing that, Tim Apple is eyeing the asset Apple has... the ecosystem (and its entanglement). He KNOWS (and our wallets and their market value prove it) that the masses are willing to wait or be underwhelmed . So, like any smart maintainer would, they identify entanglements and entrench them. Apple TV+, Apple Arcade... once you're in, the assumption is that your tolerance for hardware and technology shortcomings will outweigh the fact that everything is so tied into the Apple ecosystem.

Apple's product? That it is easier to NOT switch despite all the cool stuff not being Apple. Good Luck keeping that going... but it sure does look good to Wall Street.

So setting aside all that, exactly what disruptive thing should there have been at yesterday’s Apple event? And presumably all Apple events?

 

[Soccertess]

Tim and Phil obviously didn't want to be on the stage. They aren't bad presenters but even Steve couldn't save that abysmal product lineup.

There was no incentive to upgrade any device. I was surprised there was no wow factor.

It’s like they want people to wait another year till a real upgrade happens. I think Apple shares will decrease post Christmas season when they see really weak sales. Abysmal is right!

 

[rrm74001]

No, his post was the answer to another post asking him what consumers wanted. Get the difference?

False. Read the chain again.

 

[simonmet]

I watched it last night and wish I hadn’t. Every scripted presentation was painfully delivered like it was being read with the exception of maybe Sri.

The writers, speaking coaches, and choreographers need replaced. Heavy scripting and overplayed excitement reeks of not-much-there. ‘Who needs actions when you got words.’

“Back...to...you.....um......back...to...you...Tim.”

I gave up years ago. Tim Cook and the rest are just so empty of personality and presence. Can’t stand what Apple has become; the complete antithesis of everything they used to be. Hate to say it, but Microsoft is more appealing to me right now. A shame that their phone failed because it was an alternative to Apple and Android.

 

[Kabeyun]

I gave up years ago. Tim Cook and the rest are just so empty of personality and presence. Can’t stand what Apple has become; the complete antithesis of everything they used to be. Hate to say it, but Microsoft is more appealing to me right now. A shame that their phone failed because it was an alternative to Apple and Android.

I think Apple makes the best smartphones, offers the best integrated ecosystem, and, above all, is trustworthy with my email, IM, and device security. I don’t confuse that with how a few of their executives perform on a stage show, and I frankly couldn’t care less about it. I read news summaries like this one and buy the products I like. I wouldn’t be more likely to buy one if Phil Schiller sounded more like Tony Robbins.

 

[MarkB786]

I gotta say, the only innovation I’ve been seeing happen these last few years is how far Apple can bend over to felate itself for 90 minute presentations over incremental changes in their product line.

I couldn't stand to watch it... but how many times did Tim say "incredible" or "amazing" in this go-around?

 

[samwight]

A watch that only needs to be recharged every other day.

I don't get this. I go to bed *every* night. No need for more battery life, until it can last a year. If it doesn't need charging every night, I'm certain to forget to charge it when it does need it.

 

[ux4all]

So setting aside all that, exactly what disruptive thing should there have been at yesterday’s Apple event? And presumably all Apple events?

VR Glasses honestly, something to shake up the market.

If you are the brand of "think different", you need to actually be different...