Everything Apple Announced at Today's 'It's Show Time' Event in 6 Minutes

[trillionaire]

Apple isn’t exactly hurting for funding. Lol. Apple feels pressure to please Wall Street with continued growth. This won’t help that given Apple is over a billion in the hole already on video content. It’ll take years to recoup that if ever. Apple will struggle getting subs especially given how mismanaged they’ve been all along in this particular area.

It depends what kind of deals and what kind of content they can come up with. They already have a huge fan base that's largely engrossed in their ecosystem, all they need to do is convert a percentage of that to subscribers.

If the quality is there then they could achieve this and Apple knows the importance of quality so they have a shot. A billion nowadays is annual revenue for a lot of larger companies so they can definitely do it fairly quickly. Granted that is across many platforms and services/products, but still. The question is will they sign the right deals and get good enough content to compete and grow in this area.

Like others have said here before, Apple is rarely first to the game, but they find a way to do it best and that's what allows them to make profit. We'll see what happens.

 

[philpalmiero]

The only good thing about the keynote was Jennifer Aniston in extremely tight spandex.

She's old and her egg sac is dried up.
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Apple TV+: The most underwhelming one so far. Netflix already has great shows, and Disney is going to be a killer. Not sure how Apple will be able to top that. Only Tim Cook seems excited about this one.

Agreed. Plus, it sounds like TV+ will only contain Apple original content. How can it compete with NetFlix and others that contain original content in addition to lots of other content?

 

[smulji]

She's old and her egg sac is dried up.
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Agreed. Plus, it sounds like TV+ will only contain Apple original content. How can it compete with NetFlix and others that contain original content in addition to lots of other content?

Apple is not competing with Netflix's business but more so Amazon Prime. Think of ATV+ as just another "channel" that will host Apple's original content. And if you want more content that's not available on ATV+, you can just subscribe to another "channel"

 

[philpalmiero]

Apple is not competing with Netflix's business but more so Amazon Prime. Think of ATV+ as just another "channel" that will host Apple's original content. And if you want more content that's not available on ATV+, you can just subscribe to another "channel"

It doesn't matter who's Apple's competitor. My point is I am not made of money and am only gong to subscribe to 1, maybe 2 "channels." Therefore, why would I pay $12/month for Apple's original content only "channel." When I can pay $12/mo for a Prime "channel" and get a lot more content than just Amazon's original content?

 

[20thCenturyMacBoy]

Absolute garbage. Nothing that was announced has anything to do with why I've been a Mac user for over 20 years.
We keep hearing that we're gonna get a MAC PRO announcement...but nothing has been announced. Garbage.

 

[cardfan]

It doesn't matter who's Apple's competitor. My point is I am not made of money and am only gong to subscribe to 1, maybe 2 "channels." Therefore, why would I pay $12/month for Apple's original content only "channel." When I can pay $12/mo for a Prime "channel" and get a lot more content than just Amazon's original content?

Exactly. And what’s this not competing with Netflix? They very much are. “Channels” are stupid. Hoping I can disable that altogether.

Perhaps Apple should be conscious of the fact that everyone is subscription fatigued and not have a whole event about it? I would’ve announced these things spaced apart. The message they don’t want to send or be so obvious about is they want more of your money.

 

[smulji]

Absolute garbage. Nothing that was announced has anything to do with why I've been a Mac user for over 20 years.
We keep hearing that we're gonna get a MAC PRO announcement...but nothing has been announced. Garbage.

Apple is on record saying Mac Pro is a 2019 product. 2019 still has 9 months left in it.
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Exactly. And what’s this not competing with Netflix? They very much are. “Channels” are stupid. Hoping I can disable that altogether.

Perhaps Apple should be conscious of the fact that everyone is subscription fatigued and not have a whole event about it? I would’ve announced these things spaced apart. The message they don’t want to send or be so obvious about is they want more of your money.

"Perhaps Apple should be conscious of the fact that everyone is subscription fatigued"

That's not Apple's problem. That's your own personal problem. Apple's problem is to make their content compelling enough that people will want to subscribe to their channel. Of course, we won't know that until this Fall.

 

[archvile]

The vast majority of those are retail employees. In 2007, Apple had only a handful of retail stores worldwide. Today it has around 500

The vast majority? BS. Even if every Apple store had 100 employees (which is not likely at all), that would only account for 50K people. Which isn’t even half of the 132K. How in the world is that a “vast majority”?

 

[airshu]

"Perhaps Apple should be conscious of the fact that everyone is subscription fatigued"

That's not Apple's problem. That's your own personal problem. Apple's problem is to make their content compelling enough that people will want to subscribe to their channel. Of course, we won't know that until this Fall.

It seems like understanding the market is very much Apple's problem. It's wouldn't be my personal problem if they released a VHS rental service I didn't want either, though you may disagree if they made original content for it.

To overcome "subscription fatigue" their content has to be good enough to pull people away from other subscriptions. But that applies to all streaming services already, which all produce some interesting original content that few people outside the service cares about.

I think existing libraries are likely to be more of a draw though. If they can get that Disney content, they could probably get way more people who just want to rewatch The Simpsons and Marvel stuff than some new crap that looks like the other new crap they already get on Netflix.

At least every other Apple announcement had something shiny to get people's attention. We're drowning in original content these days

 

[smulji]

It seems like understanding the market is very much Apple's problem. It's wouldn't be my personal problem if they released a VHS rental service I didn't want either, though you may disagree if they made original content for it.

To overcome "subscription fatigue" their content has to be good enough to pull people away from other subscriptions. But that applies to all streaming services already, which all produce some interesting original content that few people outside the service cares about.

I think existing libraries are likely to be more of a draw though. If they can get that Disney content, they could probably get way more people who just want to rewatch The Simpsons and Marvel stuff than some new crap that looks like the other new crap they already get on Netflix.

At least every other Apple announcement had something shiny to get people's attention. We're drowning in original content these days

Subscription fatigue has nothing to do with Apple understanding the market. That's your own personal problem. Apple has to only be concerned with making content compelling enough that people will want to subscribe to it.

 

[circatee]

Understood. I was not aware of the variable APR. Albeit, I would confirm before signing up, etcetera.

I do know that, just look at the softies at the keynote and the reports of Tim being on the set of shows dictating how content should be. It'll be a mess.
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Lots of credit cards already offer no fee cashback. The variable APR on this Apple Card is pretty bad, up to 24% depending on credit score? That's not progress.

 

[cardfan]

Subscription fatigue has nothing to do with Apple understanding the market. That's your own personal problem. Apple has to only be concerned with making content compelling enough that people will want to subscribe to it.

Lol. I think the fatigue came from Apple. You see articles about it now. They had an event that talked about one sub after another. At the end it got exhausting. It was a message to Wall Street which is what Apple shouldn’t be using these events for.

But that’s your answer? Apple simply needs to make compelling content? That’s out of their control. Plus they all have their hits. Hbo has a few. Netflix. Amazon. Hulu. Disney. How can your business strat be “well we’ll just make better content”. That’s insane.

To get a sustained sub Apple will need an anchor like prime shipping (that they may not have), a compelling bundle of their services which Apple is loathe to do, or they’ll have to spend a LOT more than a billion which they won’t have the stomach to do.

 

[Retsiem]

Subscription fatigue has nothing to do with Apple understanding the market. That's your own personal problem. Apple has to only be concerned with making content compelling enough that people will want to subscribe to it.

The content is not compelling.

 

[airshu]

Subscription fatigue has nothing to do with Apple understanding the market. That's your own personal problem. Apple has to only be concerned with making content compelling enough that people will want to subscribe to it.

Bit of a nonsense argument. Subscription fatigue isn't a personal problem for anyone. It's not actually a type of fatigue, like some illness. It's a change in personal interest and spending habits. Which a problem for companies who want that interest and spending directed towards them.

 

[smulji]

Lol. I think the fatigue came from Apple. You see articles about it now. They had an event that talked about one sub after another. At the end it got exhausting. It was a message to Wall Street which is what Apple shouldn’t be using these events for.

But that’s your answer? Apple simply needs to make compelling content? That’s out of their control. Plus they all have their hits. Hbo has a few. Netflix. Amazon. Hulu. Disney. How can your business strat be “well we’ll just make better content”. That’s insane.

To get a sustained sub Apple will need an anchor like prime shipping (that they may not have), a compelling bundle of their services which Apple is loathe to do, or they’ll have to spend a LOT more than a billion which they won’t have the stomach to do.

"Lol. I think the fatigue came from Apple."

No, the fatigue comes from the average person who's addicted to watching tv on average of 3 hours per day. That's not Apple's problem. The answer to less fatigue is stop watching so much tv and move and get out more.

"To get a sustained sub Apple will need an anchor like prime shipping (that they may not have), a compelling bundle of their services which Apple is loathe to do, or they’ll have to spend a LOT more than a billion which they won’t have the stomach to do."

Well we've only seen the first stage of Apple's strategy so you're assuming they don't have an "anchor". We won't know the full picture until the Fall when the TV launch season usually begins. As for spending $1 billion, by latest accounts Apple has already spent $2 billion and if they they're in this for the long haul and want Hollywood to take them seriously, they're going to need to spent at least that amount EVERY YEAR, if not more. Judging by the keynote, I can only assume they're serious about it.
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The content is not compelling.

Right, because you've watched all the shows of all the series that they're working on?
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Bit of a nonsense argument. Subscription fatigue isn't a personal problem for anyone. It's not actually a type of fatigue, like some illness. It's a change in personal interest and spending habits. Which a problem for companies who want that interest and spending directed towards them.

I get the challenge of budgeting ongoing costs vs one-off purchases. Life is about choices. Figure out what you value most and can afford and make an adult decision. Deal with the frustration or just resolve it by the obvious recognition that you can’t ‘have it all’.

 

[brinary001]

Aye, because “the last guy” was a product guy.

The “last guy” had a perfectionist streak.

The “last guy” (in the main) didn’t ship junk.

The “last guy” didn’t hire a head of the worst UK tech store to oversee Apple retail (John Browett of PC World, who even though he was let go, a lot of his policies remain) to the extent that Apple store staff now sound and act like PC World staff now.

The “last guy” didn’t ship products with inherent manufacturing flaws which he refused to recognise just days outside the one year warranty; iPhone 6 touch IC disease, iPhone 7 audio IC disease (which they DID recognise as a manufacturing fault and replace out of warranty devices for free last year for little over a month before sweeping it under the rug), iPad Pro 10.5 white spots on the screen above the button. That’s just three off the top of my head.

The “current guy” is an inventory guy, as shown by the fact he’s recycling multi-generation old parts in “new” products.

I used to be like you, something for whom Apple can do no wrong. I defended them against any and all criticism, recommended their products far and wide, but those days are gone.

Apple are an ordinary company these days led by an uncharismatic bore of a leader.

I disagree but that's okay. I mean I definitely recognize that they're a much different company, but not necessarily worse and not necessarily by any fault of their own. The industry is just sort of stagnant now. All the other companies aren't doing a whole lot either. While I don't dispute that Apple has changed some under Cook, I feel like not enough of his critics also consider the current state of the industry when they harp on him.

 

[cardfan]

"Lol. I think the fatigue came from Apple."

No, the fatigue comes from the average person who's addicted to watching tv on average of 3 hours per day. That's not Apple's problem. The answer to less fatigue is stop watching so much tv and move and get out more.

"To get a sustained sub Apple will need an anchor like prime shipping (that they may not have), a compelling bundle of their services which Apple is loathe to do, or they’ll have to spend a LOT more than a billion which they won’t have the stomach to do."

Well we've only seen the first stage of Apple's strategy so you're assuming they don't have an "anchor". We won't know the full picture until the Fall when the TV launch season usually begins. As for spending $1 billion, by latest accounts Apple has already spent $2 billion and if they they're in this for the long haul and want Hollywood to take them seriously, they're going to need to spent at least that amount EVERY YEAR, if not more. Judging by the keynote, I can only assume they're serious about it.
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Right, because you've watched all the shows of all the series that they're working on?
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I get the challenge of budgeting ongoing costs vs one-off purchases. Life is about choices. Figure out what you value most and can afford and make an adult decision. Deal with the frustration or just resolve it by the obvious recognition that you can’t ‘have it all’.

I don’t think you get it. It doesn’t matter if Apple spends a couple of billion more. They have to spend tens of billions to have a chance and not with just original content and even then its competing in a very competitive saturated market that’s already been netflixed and about to be made into a Disney world. It doesn’t matter how compelling their few shows are.

What does matter is this is a dumb thing for Apple to do and will not work long term. That’s been obvious for a while now. There’s no need to wait til fall to know this will never make a dime for them. That’s ok. They can afford mistakes. Maybe they need to stumble to realize they should do something else. They’ve been careful to not go all in and that’s probably a good thing.

Apple is a hardware company. Want more services? Then make more products to enable them. Focus on software. That tv app is awful.

 

[Retsiem]

"Lol. I think the fatigue came from Apple."

No, the fatigue comes from the average person who's addicted to watching tv on average of 3 hours per day. That's not Apple's problem. The answer to less fatigue is stop watching so much tv and move and get out more.

"To get a sustained sub Apple will need an anchor like prime shipping (that they may not have), a compelling bundle of their services which Apple is loathe to do, or they’ll have to spend a LOT more than a billion which they won’t have the stomach to do."

Well we've only seen the first stage of Apple's strategy so you're assuming they don't have an "anchor". We won't know the full picture until the Fall when the TV launch season usually begins. As for spending $1 billion, by latest accounts Apple has already spent $2 billion and if they they're in this for the long haul and want Hollywood to take them seriously, they're going to need to spent at least that amount EVERY YEAR, if not more. Judging by the keynote, I can only assume they're serious about it.
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Right, because you've watched all the shows of all the series that they're working on?
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I get the challenge of budgeting ongoing costs vs one-off purchases. Life is about choices. Figure out what you value most and can afford and make an adult decision. Deal with the frustration or just resolve it by the obvious recognition that you can’t ‘have it all’.

I mostly meant the magazine subscription.
But the shows also seem to have a clear agenda.

 

[Donoban]

Why is it a shame?

Great question. Did you get a follow up?

 

[Glockworkorange]

Apple Arcade games seem especially...woke.

You hear/see in the trailer multiple people saying “we couldn’t (create these games) anywhere else.” That’s true and probably a big reason is some of these games wouldn’t make money elsewhere.

I’m specifically referring to the “coming of age story” with “no guns or killing people.” Guns and killing are certainly not needed—but if I want to “experience a coming of age story” I’ll read a book. Games are supposed to be fun—that “game” sounded painful.

 

[zoozx]

Absolute garbage. Nothing that was announced has anything to do with why I've been a Mac user for over 20 years.
We keep hearing that we're gonna get a MAC PRO announcement...but nothing has been announced. Garbage.

Mac user since 1984, 35 yrs.
This Apple has lost its way.
Completely out of touch and again completely underwhelming.
The once innovative company is now playing catchup with others and overcharging for products that are late to the party and inferior .

How many years have they been working on this Piece of Crap Siri?
It's Totally worthless!

Ophra.....Really?
Wow.
Time for Tim Cook to hit the road.

 

[C DM]

Mac user since 1984, 35 yrs.
This Apple has lost its way.
Completely out of touch and again completely underwhelming.

Trying to remember how many were saying similar type of things when the iPod was announced.

 

[Glockworkorange]

Trying to remember how many were saying similar type of things when the iPod was announced.

The iPod and iPhone, both pieces of hardware, revolutionized two industries and destroyed one in the process (i.e., the portable music player). The software brought in with iPod was also profound---people bitch about bloated iTunes but they forget the software led to spotlight search on the Mac, syncing capabilities for the iPhone and ushered in the the death of physical media with the iTunes store.

What do you see announced at this "services" event even approaching iPod? Do you see Apple TV Plus innovating and improving on Netflix? Do you feel News Plus is anything other than a prettying up of Texture? Apple Credit Card? Laughable--same 13 to 24% rates as every other credit card and middling benefits. Oh, no card numbers. Yawn. Cool. Whatever. All my cards work with ApplePay already.

I was disappointed by this event. This "new" Apple has become an also-ran. Nothing bold and nothing technically impressive.

I never resort to this line, but I will do it here--I can't imagine Steve Jobs doing any of this and I bet he is rolling in his grave.

 

[C DM]

The iPod and iPhone, both pieces of hardware, revolutionized two industries and destroyed one in the process (i.e., the portable music player). The software brought in with iPod was also profound---people bitch about bloated iTunes but they forget the software led to spotlight search on the Mac, syncing capabilities for the iPhone and ushered in the the death of physical media with the iTunes store.

What do you see announced at this "services" event even approaching iPod? Do you see Apple TV Plus innovating and improving on Netflix? Do you feel News Plus is anything other than a prettying up of Texture? Apple Credit Card? Laughable--same 13 to 24% rates as every other credit card and middling benefits. Oh, no card numbers. Yawn. Cool. Whatever. All my cards work with ApplePay already.

I was disappointed by this event. This "new" Apple has become an also-ran. Nothing bold and nothing technically impressive.

I never resort to this line, but I will do it here--I can't imagine Steve Jobs doing any of this and I bet he is rolling in his grave.

And yet at the announcement of the iPod the same type of doom and gloom statements were made by many nonetheless, despite any hindsight explanations that have come along. That's basically the observation, in the context of the time when the statements were made.

 

[smulji]

The iPod and iPhone, both pieces of hardware, revolutionized two industries and destroyed one in the process (i.e., the portable music player). The software brought in with iPod was also profound---people bitch about bloated iTunes but they forget the software led to spotlight search on the Mac, syncing capabilities for the iPhone and ushered in the the death of physical media with the iTunes store.

What do you see announced at this "services" event even approaching iPod? Do you see Apple TV Plus innovating and improving on Netflix? Do you feel News Plus is anything other than a prettying up of Texture? Apple Credit Card? Laughable--same 13 to 24% rates as every other credit card and middling benefits. Oh, no card numbers. Yawn. Cool. Whatever. All my cards work with ApplePay already.

I was disappointed by this event. This "new" Apple has become an also-ran. Nothing bold and nothing technically impressive.

I never resort to this line, but I will do it here--I can't imagine Steve Jobs doing any of this and I bet he is rolling in his grave.

"I can't imagine Steve Jobs doing any of this and I bet he is rolling in his grave."

It was under Steve Jobs that Apple expanded into content distribution: book (iBooks), Podcasts, TV, movies, and even magazine / newspaper distribution with Newsstand (remember that?). The current Apple team is essentially taking what he started and putting an "all-you-can-eat" business model attached to them so I disagree when you say he would not have done those services. I do agree though, an Apple credit card isn't something he would have agreed to but then again there are stories of him not agreeing to put iTunes on Windows but eventually capitulating so who knows.