Everything Apple Announced Today in Just Six Minutes

[dumoore]

Everyone is complaining about the price and apple is now all about greed. Does no one remember that when the MacBook Air was first released, it was...... $1,800?! And the major complaint was that it lacked an optical drive. This was 10 years ago as well, if you don't remember that's 2008 - during the recession. People are much better off now. Apple is and has always been a premium company and prices fluctuate but they haven't really changed their pricing motto.

 

[laurieballard]

Ample people on here say they are not going to buy these but I bet they are the ones who wouldn't buy them regardless of the spec/features.

Apples revenue was $229.234 billion in 2017........clearly someone is buying their products.

Sure, it probably isn't worth the jump from the Pro 9.7 and 10.5 etc to the new ones but if you can sell your current pro for say £400 ish, you only need to find £300 to put towards the new one so its not beyond reach for most, especially if you found £650 to spend on your current pro model, hardly like you are on minimum wage.

Will I buy one? Probably not as I have the 10.5" pro with pencil so would need to shell out a decent amount so will wait until the next batch of releases next year before upgrading.

People will buy these products, regardless of how much you lot think they wont.

 

[pete2106]

Things I could have done without:
- The carousel of presenters, each one less competent than the last
- The pointless introduction videos and videos retelling everything they'd talked about for the last ten minutes
- The cringy staged presentation of that basketball game
- The audience who must have been on caffeine IV drips the entire time, they wouldn't shut up.
- Tim's phony enthusiasm, you could see him pretending to play up to the crowd. It felt so forced.

All in all though, it was a good show. The photoshop demo was impressive and the woman doing it (as nervous as she obviously was) was the only one on stage who seemed genuinely enthusiastic about the iPad.

I have my 12.9" iPad Pro and Pencil ordered. Just have to wait now until next week

 

[KPandian1]

Thanks. This saved me nearly 1 1/2 hours of my life!

You missed the entertainment section at the end (Del Ray), and the hysterics of a trillion dollar company's CEO onstage.

 

[CordovaLark]

Think it's interesting that Apple has done a 180 with the iPad now pushing that is the future of computers. Which begs the question is the long term view of Apple to replace the Mac Books etc with iPads...?

Also feel bad for the people that worked on the Mac Mini, and Mac Air for them only to be pretty much made useless by this new iPad Pro.

 

[Raima]

Those encrypted SSD’s, are they soldered in?
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Think it's interesting that Apple has done a 180 with the iPad now pushing that is the future of computers. Which begs the question is the long term view of Apple to replace the Mac Books etc with iPads...?

Also feel bad for the people that worked on the Mac Mini, and Mac Air for them only to be pretty much made useless by this new iPad Pro.

It won’t matter when the singularity ai event happens.

 

[schmadrian]

totally agree, iMac and iMac pro now feel like the old mac mini, so far left behind at a top end price, where are the latest processors, where is face id for iMac? where is a real grunty GPU, not some cut down rubbish from a laptop?


I have a 5 year old iMac, but I won't upgrade it, until such time as there is a real reason to move to it ! At the moment , Apple has left its iMac range to collect dust.

[doublepost=1540982910][/doublepost]Mine's five and a half, a late-2012 model. It's not going to last forever. I have no interest in replacing it with what Apple is currently offering.

 

[smiddlehurst]

Ugh okay... Little confusing now.
Added TouchID to the Mac? So must be sticking around for a while. Why not just skip it and go to FaceID?
The ports... Now even more confusing!! iPad Pro with USB C? Good move but why not do that for the iPhone Xs as well?

Pricing yet again another problem! Huge price increase in Mac Mini, Air and iPad Pro... Not ideal at all.

Because FaceID on a laptop would be mostly pointless! Think about it, the main user benefit to FaceID on a portable device is it kicks in as you lift it up so your phone / tablet is unlocked when you swipe to the home screen. On a laptop the camera is hidden away until the device is open so a lot of that benefit is lost. If the Windows version of face recognition is anything to go by it's also far tougher to get consistent angles for the camera as people use laptops in a wider range of positions than tablets. Add on the bill of materials for the FaceID camera setup is likely considerably more than that for a TouchID sensor which will provide the same secure benefits for Apple Pay etc and it just doesn't make sense.

As for Lightning there's a massive market of accessories out there designed for iPhone that use the connector. Moving to USB C is likely to really annoy a big chunk of their user base for very little real benefit to most.

Now price... yes, I wish Apple would pitch products a bit cheaper but their market will clearly accept these products at those prices so that's that. If it puts it out of someone's range that's a shame but it's a premium brand selling premium products and there's no obligation to hit all price points (providing the business can operate within those parameters of course).

 

[KPandian1]

Thanks. This saved me nearly 1 1/2 hours of my life!

Also. You did miss the CEO of a Trillion dollar company, the only one right now, running around with shriek, high pitched, very animated, comical enthusiasm on stage.

 

[Sam_S]

Because FaceID on a laptop would be mostly pointless! Think about it, the main user benefit to FaceID on a portable device is it kicks in as you lift it up so your phone / tablet is unlocked when you swipe to the home screen. On a laptop the camera is hidden away until the device is open so a lot of that benefit is lost. If the Windows version of face recognition is anything to go by it's also far tougher to get consistent angles for the camera as people use laptops in a wider range of positions than tablets. Add on the bill of materials for the FaceID camera setup is likely considerably more than that for a TouchID sensor which will provide the same secure benefits for Apple Pay etc and it just doesn't make sense.

As for Lightning there's a massive market of accessories out there designed for iPhone that use the connector. Moving to USB C is likely to really annoy a big chunk of their user base for very little real benefit to most.

Now price... yes, I wish Apple would pitch products a bit cheaper but their market will clearly accept these products at those prices so that's that. If it puts it out of someone's range that's a shame but it's a premium brand selling premium products and there's no obligation to hit all price points (providing the business can operate within those parameters of course).

I see where you're coming from in regards to FaceID, it is a much better technology then Windows and the angles etc won't be an issue. Apple constantly goes on about how good it is.
I prefer Touch ID , but I just think its a little odd they are removing it on some devices and adding to others. It isn't uniform like Apple used to be in the past.

They made the change in 2012. I brought the iPhone 5 at launch and it wasn't so much of an issue more and I was glad they made the change.
If they move to USB-C it will simplify everything in my opinion and move to USB Type C headphones as well meaning that they can remove the headphone jack on their Macs. Although I love 3.5mm I know it isn't going to be here forever, I would just like some consistency with their ports before they remove it on everything.

Yeah business can charge what consumers are willing to pay. Just a shame I paid less for my rMPB 5 years ago and it still has the same capacity and RAM as the new tbMBP models haha.
No issue paying more, but just give me more instead of making everything super thin...

 

[IeU]

I am on a Late 2011 Macbook Pro 13, and really liked both news on the Macbook Air and Mini.

I think I might get a Macbook Air . . .

 

[AlexJoda]

when you pay top end for a PC you expect TOP END specs, at the moment it's NOT. I have been using macs since 1994 , Apple has shown its contempt for the iMac line for some time... it wasn't updated for almost 2 years back in 2015... the late 2015 iMac wasn't updated in ages... then they refreshed it , but nothing ground breaking!

The iMac line (besides the iMac Pro) hasn't had any major breakthroughs or updates since it went to core 2 intel from G5's back in 2006.

Perspective is a good thing !

I think the 5K iMac was a breaktrough! My 2017 4.2 GHz i7 iMac with 1 TB NVME and 40GB RAM still feels very fast. Just configured a Mac Mini with similar specs for fun and it was more expensive than my 5K iMac....(and you have a cluttering mess on the desktop with it).

 

[bbdani]

This is also because most mainstream customers just are not buying desktops anymore. Not even all in ones. They’re buying either notebooks like the MB, MBA, MBP or Dell XPS/Inspiron, Surface Laptop/Pro, Chromebook or a tablet like an iPad Pro or a Windows alternative.

I agree on that. I personally like to carry around my notebook everywhere i can and when i'm at home i want to connect it to a bigger display.
I'm a little bit suprised. Seems like i'm the only one looking forward to a new Apple Pro Display. IMacs are great but nothing to carry around. I'm pretty sure Apple thought when they stopped working on Displays that other manufactors would step in and fill the gap. Don't get me wrong the Panel of the LG UltraFine is good but the design is years behind (proportions and hideous top bezel). I'm suprised Apple is still showing them in the presentation as a connected device. LG is doing great in the TV Market but that monitor is nothing for me (using one at work and a thunderbolt display at home). Apple does make imo exceptionally good displays. Or at least they care about it and let others do great work for them. As an industrial designer myself i just cannot understand why they even stopped working on it. The display is something apple cared about from the beginning. It's part of their design legacy. I find it obvious, that a screen is important. It's the thing we look at. Everyone is trying to get rid of other distractions. Just more screen for showing and interacting. A lifelike experience. Products and hardware parts are getting smaller. For me the future is just cramped working power and a high end display. Maybe even for the go as a thin sheet or foldable. Anyway a display should always be a main factor and one of the 2 main components a manufacture should care about in my opinion. Good to know they are working on one. I'm pretty sure I'll buy one or even more when they're out. And another thing to add. Old apple displays are still selling well. I can see their next stand-alone display sellling really well for many years. Windows user will use them and they would be awesome to pair with new Mac Pros and the mac mini. Or every other small device supporting the resolution.

 

[mschmalenbach]

[doublepost=1540982910][/doublepost]Mine's five and a half, a late-2012 model. It's not going to last forever. I have no interest in replacing it with what Apple is currently offering.

We too have the same model, bought just before the 2014 model came out.

It's our media center - it very happily streams 2 HD movies to 2 different iPads without any buffering or stuttering or complaints.

As much as I like new and shiny, there's just no justification in our house right now to buy anything new - the wife just got a second hand higher end Macbook Air on eBay for $500 in near-mint condition - she actually needs something very light weight for work, (she's a contractor) and also something that doesn't cost a house payment. She's very happy with it.

 

[AlexJoda]

USB-C ports are thicker. They would require a brand new iPhone chassis. They weren’t ready to dump the still really fresh looking X design yet. They want to squeeze every last penny out of the R&D.

On the bright side, MBA fans should be glad they get Touch ID that the 13” Escape MBPs do not have. I suspect they will add this to the next base 13” MBP very early next year. Probably March.

iPhones are also getting thicker. If the can put the USB-C port in the thinnest IOS device ever (the new iPP with 5.9 mm) they should be able to put it in the thick XR with 8.3 mm too...

 

[mschmalenbach]

I agree on that. I personally like to carry around my notebook everywhere i can and when i'm at home i want to connect it to a bigger display.
I'm a little bit suprised. Seems like i'm the only one looking forward to a new Apple Pro Display. Imacs are great but nothing to carry around. I'm pretty sure Apple thought when they stopped working on Displays that other manufactors would step in and fill the gap. Don't get me wrong the Panel of the LG UltraFine is good but the design is years behind (proportions and hideous top bezel). I'm suprised Apple is still showing them in the presentation as a connected device. LG is doing great in the TV Market but that monitor is nothing for me (using one at work and a thunderbolt display at home). Apple does make imo exceptionally good displays. Or at least they care about it and let others do great work for them. As an industrial designer myself i just cannot understand why they even stopped working on it. The display is something apple cared about from the beginning. It's part of their design legacy. I find it obvious, that a screen is important. It's the thing we look at. Everyone is trying to get rid of other distractions. Just more screen for showing and interacting. A lifelike experience. Products and hardware parts are getting smaller. For me the future is just cramped working power and a high end display. Maybe even for the go as a thin sheet or foldable. Anyway a display should always be a main factor and one of the 2 main components a manufacture should care about in my opinion. Good to know they are working on one. I'm pretty sure I'll buy one or even more when they're out. And another thing to add. Old apple displays are still selling well. I can see their next stand-alone display sellling really well for many years. Windows user will use them and they would be awesome to pair with new Mac Pros and the mac mini. Or every other small device supporting the resolution.

Great points.

Steve Jobs was a visionary & marketer. Tim Cook is neither.

Apple is now almost 'just' another computing devices company at the hardware level... they've got the eco system bit pretty pat... but the lack of a SJ is showing.
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Also. You did miss the CEO of a Trillion dollar company, the only one right now, running around with shriek, high pitched, very animated, comical enthusiasm on stage.

Yes, remember when Steve Balmer of MS did that? He was gone not long after!

 

[MoreRumors?]

I like the Mac Air but wish it had more than 2 ports and I think 4 would have been good.

 

[newyorksole]

Not all.

There was no iPad Mini. There was no mention of new iMac Pros or Mac Pros. And I guess the HomePod 2nd gen is still under construction.

I guess next year we’ll see iPhone XI and new iMac / Mac Pro.

I think it will be a big music year.

New Apple headphones, wireless AirPods case and another HomePod.

 

[mnott]

I like the Mac Air but wish it had more than 2 ports and I think 4 would have been good.

I concur. It is nice to be able to plug the power cord on either side. I've never once used the audio port, and it rather annoys on the MBP when blindly searching for the place to plug the charging cable.

Another question: It appears from the video that the pencil pairs and charges once clamped to the edge. On the previous iPad Pro, I used to have more than one pencil, to keep working once one fell out. Thus I could charge one pencil and have it ready. With the new design, it appears to make no sense, unless one could charge one pencil while working with the other. Any thoughts?

 

[k2focus]

Everything Apple announced in a few words:

-Meh upgrades and large price increase.

 

[doctor-don]

refreshed Mac mini

Is a refresh the same as an update?
WHEN will it be available?

Where is the information on the "new" Mac Pro?

My Mac Pro OS cannot be updated past what it is currently - El Capitan.

 

[iKen1]

Is the mac mini RAM soldered in again, or are they finally going to allow one to upgrade RAM at will?

Yes it is upgradable.

 

[himanshumodi]

So is this magnetic charging the ONLY way to charge the pencil? I generally plop the ipad in a case which covers the ipad all around. How would the pencil charge, or pair in this case?

 

[C DM]

Also. You did miss the CEO of a Trillion dollar company, the only one right now, running around with shriek, high pitched, very animated, comical enthusiasm on stage.

So, sounds like he is doing something right then?

 

[Baymowe335]

Zzzz .

It puzzles me that this nonsense is allowed, but aside from replies that add nothing to the discussion, what are these people expecting?

We got 2 brand new tablets that are probably as good as we could ever hope.

New Mac Mini which was a running joke here for 4 years while we waited.

And a fantastic MacBook Air that will be a huge upgrade for many in the market for this type of machine.

I get we didn't get the iMac, AirPower, or AirPods, but would that have really made it less "Zzzz?"

I have a feeling people like you are just haters and it would be "Zzzz" no matter what was announced.
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Not all.

There was no iPad Mini. There was no mention of new iMac Pros or Mac Pros. And I guess the HomePod 2nd gen is still under construction.

Ask yourself, why would they announce an iPad Mini on the same day as 2 new iPad Pros?

1) Creates confusion
2) Undermines the 2 products they announced

In the meantime, you can still buy the old iPad Mini and/or use your larger screen phone. iPad Mini is probably becoming a niche product.