I presumed AAPL would wait until the "Back to School" promotions were over (September 25 in the US) before announcing any new versions of products that were part of that promotion.
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Everything Apple Didn't Announce at Today's Event
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Well here's to hoping the larger phone fad/bubble will burst.
The SE was marketed for its form factor. With same specs as the then current 6S.
And it wouldn't fail with this customer and I believe with many others.
It's possible, but Apple will not introduce something that can't provide a certain level of ROI. Honestly the cost of designing, engineering and manufacturing a new small screened phone isn't that much less then a large screened phone. The problem is when you go and sell that phone the market expects that phone to cost significantly less because it is a small phone. Either you are dealing with a much smaller profit margin or a model that won't sell.
Apple has much better internal data than any of us do about current market conditions, competition, ROI, sales trends, etc. They are using that data properly to get the best profit returns they can on the devices they offer for sale.
I know that's not what SE fans want to hear, but that's just how it works. I think it's also safe to assume that if the majority of these SE customers are die hard iPhone buyers then they will purchase whatever is offered (around the SE price point) as a replacement.
I would like to hear what you would consider to be innovative. What should they have done that they didn't?
I would be happy if they just improved the battery and increased the CPU and storage options. Maybe an improvement for the camera as well. They don't need to redesign the whole thing...
I give Cook & AAPL a D+ for what they announced today.
Usually, an "S" year brings some Engineering Accomplishment.
So far, I've haven't been able to discover what that might be.
Anybody ???
I've had CNBC on ALL day long, & the so-called Pro Stock Analysts we're ALL hyping AAPL today ... I smell something fishy there !
To this EE turned software developer, Cook & AAPL blew it today ! ... where's the Beef, Cook ???
What the hell are they doing with ALL of their Coin ... is it simply ALL going into Stock Buybacks ???
Usually, an "S" year brings some Engineering Accomplishment.
So far, I've haven't been able to discover what that might be.
Anybody ???
I've had CNBC on ALL day long, & the so-called Pro Stock Analysts we're ALL hyping AAPL today ... I smell something fishy there !
To this EE turned software developer, Cook & AAPL blew it today ! ... where's the Beef, Cook ???
What the hell are they doing with ALL of their Coin ... is it simply ALL going into Stock Buybacks ???
I think you'll find that a lot of them went to the 6/6S when they came out as the 4.7" wasn't seen as that much bigger, then dropped the 6S's in the bin the minute the SE came out. I was one of them at least...
AirPods are 2 years old. I want them but i'm not buying 2 year old tech at this point. I'll continue with wired until they update them.
But at some point the internals change so much that it would actually be a total redesign even if it looks the same. I understand many of the SE fans are upset because they loved their little phones, but Apple doesn't think with emotions. They think as a business. Can a business case be made? I'm going to out out on a limb (but not that far) and say the answer is no. They ran the numbers and found a much better business case can be made by making the iPhone 7 their introductory budget iPhone.
An expensive small screened phone just wouldn't survive in today's premium market. There were many people that bought the SE because they liked the size, but I promise many more bought it on price. Throwing huge amounts of development costs into a phone that people expect to be priced cheap is a good way to start losing money on a product line.
Umm...
The Watch 4 has the first ever ECG AND it is blessed by the AHA and FDA. The watch was also completely redesigned and has a 30% bigger screen.
There are TWO brand new iPhones. The Xs Max is the bigger screen version of the #1 smartphone in the world.
The 6.1 Xr is a BRAND NEW phone with 6 colors.
The GPU is 50% faster.
The A12 is a MONSTER...truly the best mobile silicon and where engineering shines.
The neural engine performance is staggering. 600 billion operations per second in A11 to 5 TRILLION which enables amazing photos, crazy options for photo editing, faster FaceID and more AR ability.
The fact you don’t acknowledge or understand the innovation doesn’t mean it’s not there.
Absolutely correct. I resell phones as a side business and the iPhone SE is one of the most difficult phones to move. Very few people seem to be interested in it despite the specs being on par with the 6s. They just don’t want that size anymore. It’s easier to sell even an iPhone 6 than it is an SE. I don’t think Apple could sell very many of them unless they retailed it for something extremely cheap like $199 full price.
The SE, like the iPad mini, catered to a vocal minority of tech journos and Apple watchers. I’m sure a lot of non-Apple pundits liked the SE, but not enough to make it a full time product.
It’s not 2013–the world and market have moved on.
Only in the Apple world was the SE cheap, loads of other manufacturers selling much less hardware make profit on their investments, selling them for cheaper.
I'd say they're trying to phase out all of these different screen sizes so make future software development easier. iOS 12 has to support the 5S as well as the SE, iOS 13 might drop all 4" screens all together... well, maybe iOS14 anyway
Much like your post.
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Correct. Unfortunately Apple requires developers to support every screen size, and does not provide a specific size class for the SE. When designing for screens that vary in size from 4 to 6.5 it is very difficult to deliver a good user experience without serious compromises. And I doubt many developers would spend the time on a specific size class for the SE given that only a fraction of iPhone users own that particular model.
I really don't think I am going to trust a watch to give me an ECG reading that I would rely on. All this will do is send more people through the medical system to confirm the results, I am sure a few doctors are really ringing the register now.......
You're correct and I'm guessing the raw material costs in those phones are significantly less then the SE. It's not just about making a minimal profit it's about making a meaningful profit. The SE was getting old and to keep it relevant it would have required substantial investment. I'm guessing the numbers just don't add up. In the end probably 90-95% of the SE fans will move onto another iPhone model and it's not worth spending millions to satisfy that 5-10% (of an already small market) that are so upset they leave Apple.
As an engineer, don't you find the A12 Bionic chip an engineering marvel? The Home Court app that was demo'd displayed an ability to track biomechanics that I felt was incredible. And this is an via app on a smartphone, not a purposed device.
We are seeing incremental, but very specific, improvements with smartphones with regard to biometrics and biomechanical capabilities. Face tracking to fingerprint, face, and voice recognition, and now body tracking. Even as a novice developer I'm excited.
Imagine if today Apple announced the retirement of the iPhone 7, and introduced the iPhone SEx. Essentially the iPhone SE form with iPhone 7 internals, the iPhone X edge to edge display, and a headphone jack at $599. Hipsters would be camping for days.
Not just the 7; I’m sure the 6s (and possibly the SE as well) will still be sold in the most price-sensitive countries, for maybe around $379-399. Given the speed increase of iOS 12 over iOS 11 the A9/2GB platform of the 6s/SE is easily good for 2-3 years.
I would buy an high spec smaller iphone . But the large LCD iPhone XR 6.1in has is subpar specs compared to the XS. They do not want to make a flagship large phone so they have no interest in making a flagship smaller phone.
Also there is more profit to unit ratio for larger phones which of course Apple wants. BTW the SE is gone from Apple's website, its now dead.
Also there is more profit to unit ratio for larger phones which of course Apple wants. BTW the SE is gone from Apple's website, its now dead.
