Everything to Expect From the 'It's Glowtime' Apple Event

[Saturn007]

As to colors and market research…

We'll find out on Monday what colors they've chosen but, if they mirror what's been rumored and depicted so far, it’s a real stretch to believe there was any kind of serious, comprehensive consumer market research behind the selections!

They have been widely panned here at MR and in many places around the net. Can't believe that those colors, that boring palette, is what the “masses” desire!

Some reflection about this or a Marketing 101 course would suggest that offering a diverse range of colors and hues would be the smartest approach. It would appeal to a greater swath of the buying public — some of the colors muted, some bold; some professional, some offbeat; some traditional, some groundbreaking.

Offering a striking diversity of colors would be especially smart whenever it's a year of marginal, incremental upgrades in hardware. If you can't WOW them on features, capture their attention with bold, contrasting, diverse colors. Whether that’s the case this year is in the eye of the beholder, although many reports suggest some intriguing upgrades, which could mean the more muted palette.

Let's see what happens Monday...

One thing we can predict and probably agree on is that the phrase “market research” won't be heard; won't be on the lips of any presenter — or appear in any marketing material or on the updated Apple website! 😁

 

[antmarobel]

In the old days, Jobs made great events to release his new Mac OS. Each one of them (Tiger, Leopard, Snow Leopard etc) was a "uhhhhh ahhhhhh" presentation that filled our eyes and minds with complete happiness... oh dude, how I miss the old days...I think I'm too old...

 

[Mrkevinfinnerty]

looks like it could be a short one

 

[Wieslawo]

I might even be tempted. Although I currently have a 15 Plus, it's a love-hate relationship. There are times when I appreciate the big screen and plenty of times when I curse the size and weight of the device. I was even tempted to switch to a regular 15, but I decided to wait, especially since it will simply appear in white, and I'm not a fan of any of the 15's colors.

 

[klasma]

While, I know that there are a lot of leaks and speculation and some of that information comes from reputable and knowledgable sources. But it still blows my mind, they way these people, who don't work for the company, don't speak to anyone at the company, don't do any of the background journalism work and just read second-hand information on the internet—based on the work others do—sit in their office with a camera pointed at them, and tell you with such extreme confidence and matter of factness, what will occur without the slightest bit of thought or consideration to the above.

Many years of experience with the rumor mill. You learn to read what's reliable and what isn't. And MacRumors actually does have contacts at Apple IIRC, though those generally don't leak anything. It's also not only information anyone can read on the internet (or sometimes requiring a paid subscription), some leakers specifically contact MacRumors.

 

[cgs1xx]

Why is this event always so early in the day?? At 6pm in the UK most people haven’t got back home yet 😀 and bizarrely you can’t rewind the live stream (mind boggling) 🤷🏻‍♂️
Hopefully they’ll do the boring watch stuff first !

 

[citysnaps]

Why is this event always so early in the day?? At 6pm in the UK most people haven’t got back home yet 😀 and bizarrely you can’t rewind the live stream (mind boggling) 🤷🏻‍♂️
Hopefully they’ll do the boring watch stuff first !

It's a compromise. Most people here in the US of working age are working at 10am Pacific time (1pm Eastern time) during the presentation.

IIRC... there will be a video available shortly after the presentation.

 

[Fraserpatty]

It’s kind of sad that there’s not one person that actually expects anything innovative or interesting on Monday. Just the same old stuff, barely changed in the last 5 years.

Not saying I’m not one of them, I expect nothing but disappointment, barely even an “S” year.

Just imagine how cool it would be if Tim came out on stage, and pulled a 16 pro max out of his pocket and showed us some actual groundbreaking fun new tech. Something that blows all our undies off, and has us all camping out at the local Apple stores with thousands of other nerds in a couple weeks like we used to do. I miss those days, I spent 17 hours in line for the iPhone 4, I want Tim to release something that makes me want to camp out for 27 hours, hell I’d camp out for a week for a holo-phone.

Well, I am interested! I am hoping for an iPad mini, but even if there is not one, I believe they will be talking about Apple Intelligence and iOS 18. Those things are interesting to me! So glad I am not jaded and can look forward to this event.

 

[nt5672]

Of course Apple does market research; like all very successful companies.

Manufacturing and selling 600,000 iPhone per day, every day of the year (on the average), with 1 billion+ active (and repeat) customers, supports the fact that Apple does market research and creates products that people like. That's why it's one of the most successful tech companies on the planet.

And like most polling, Apple gets the results it wants, not necessarily the result of what customers want.

 

[JohannesO]

"wild to think that this is going to be the 16th iteration"

perhaps because it isn’t

 

[Theodore24]

I’m just looking for a reasonable upgrade to the AirPods Max 2 and Apple Watch Ultra 3 since the battery life on my Apple Watch Series 6 just isn’t cutting it anymore.

 

[citysnaps]

And like most polling, Apple gets the results it wants, not necessarily the result of what customers want.

No... The goal is to always maximize product sales (in this case, iPhones).

That's accomplished by offering iPhones with excellent features/performance/value, along with offering color options to help achieve the above goal of maximizing customer sales. Leading to 600,000 iPhones manufactured and sold per day... which leads to outstanding revenue and profit.

Market research plays a large role in the above.

 

[xxFoxtail]

I think this is the first iPhone event I’m just not too excited for. Mainly just because I have zero interest in upgrading from my 14 Pro and AW Ultra. I just can’t think of anything more I’d want right now in either device.

But, it’s Apple’s job to tell me why I need the new devices, so I’ll wait and see how I feel about it after the event. I hope they bring back live events.

 

[azhava]

They have been widely panned here at MR and in many places around the net. Can't believe that those colors, that boring palette, is what the “masses” desire!

To be fair, Apple gets widely panned by the members here at MR no matter what they do. I often wonder if the site shouldn't be called Mac-haters.com instead. Pick any thread in any forum and at least 80% of the posts will be negative toward Apple.

 

[satchmo]

Wish Tim cook had any good ideas. I need my stock to go up.

He's always laser-focused one thing or another.

 

[AnotherOpinion]

Another year with no reason to upgrade anything unless the battery is dead or something.

Same here. I am perfectly happy with my $1600 14 Pro Max. Now that it is finally paid off I have no desire or need to "upgrade" to "same design" iPhone.

 

[k2director]

Scrolling feels so much better on android phones with screens that use high refresh rates. Surprised Apple has still not implemented this on their flag ship phones. It’s been years.

 

[Zest28]

If these iPhone’s don’t have a glowing Apple logo on the back like what Mac’s used to have, I’m going to be disappointed.

 

[citysnaps]

To be fair, Apple gets widely panned by the members here at MR no matter what they do. I often wonder if the site shouldn't be called Mac-haters.com instead. Pick any thread in any forum and at least 80% of the posts will be negative toward Apple.

Spot-on observation, and very true - going back almost two decades. My theory is it helps people to feel better inside. For maybe 10 minutes or so.

You'd think that by now they would have moved on to owning superior phones and computers. And find happiness.

 

[Lukelyke765]

We will have iPhones with M series chips this year. AI features are forcing that.

 

[Unami]

Maybe it's just me getting old, but I'm less and less excited for these events every year. Even macrumors seems to be shifting their articles to "what's new between the new model and the one from two years ago", because the difference to last year's model shrinks every year. I get the argument that the iPhone is a matured product, but is it? Battery life of hardly a day, needs a cover or shatters when dropped from 1-2 meters, can't even lie flat on a table because of the horrible camera-bump (but still a mediocre, overprocessing toy-camera), still can't be set to do things like not automatically connect to a bluetooth-speaker's microphone, if not wanted...O.k., the last one is not an exciting feature, but still, there's a lot of potential, imho, but they don't work on them. I'm kind of happy that the EU forces them to have user replaceable-batteries again - at least that's a change that's more function than form and forces them to use their design-skills again (also, they'll find a way to worm out of that as long as they can, because of costs)

 

[citysnaps]

Maybe it's just me getting old, but I'm less and less excited for these events every year. Even macrumors seems to be shifting their articles to "what's new between the new model and the one from two years ago", because the difference to last year's model shrinks every year. I get the argument that the iPhone is a matured product, but is it? Battery life of hardly a day, needs a cover or shatters when dropped from 1-2 meters, can't even lie flat on a table because of the horrible camera-bump (but still a mediocre, overprocessing toy-camera), still can't be set to do things like not automatically connect to a bluetooth-speaker's microphone, if not wanted...O.k., the last one is not an exciting feature, but still, there's a lot of potential, imho, but they don't work on them. I'm kind of happy that the EU forces them to have user replaceable-batteries again - at least that's a change that's more function than form and forces them to use their design-skills again (also, they'll find a way to worm out of that as long as they can, because of costs)

I find the cameras in recent iPhones outstanding. With some of my best photographs having been made with them.

That said... strong photographs come from the photographer relying on his/her life experiences, imagination, ability to see, ability to recognize nice light, knowing how to compose deciding what should or should not be in the frame for environmental context, recognizing gesture, recognizing potential narratives a viewer might conjure suggesting an underlying story, and on and on.

They're hardly toy cameras. Of course an expensive Sony/Canon/Nikon/Leica camera in an amateur's hands might as well be a toy camera.

 

[2540497]

If there is no improvement in battery or wired charging I'll be disappointed

 

[azhava]

I find the cameras in recent iPhones outstanding. With some of my best photographs having been made with them.

That said... strong photographs come from the photographer relying on his/her life experiences, imagination, ability to see, ability to recognize nice light, knowing how to compose deciding what should or should not be in the frame for environmental context, recognizing gesture, recognizing potential narratives a viewer might conjure suggesting an underlying story, and on and on.

They're hardly toy cameras. Of course an expensive Sony/Canon/Nikon/Leica camera in an amateur's hands might as well be a toy camera.

And poor photographs come from poor photographers. As the proverb says, "a bad workman blames his tools".

Many iconic photographs have been taken with cameras far less capable than what is in any iPhone within the last few years. Anybody who wants to witness the spectrum of how good or how bad photos with any given camera can be need look no further than the "Pictures Taken With..." threads from any recent iPhone release.

 

[klasma]

perhaps because it isn’t

They should have skipped “13” to compensate for the XS.

I wonder if they’ll skip 19 for the twentieth anniversary.