Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
While, I know that there are a lot of leaks and speculation and some of that information comes from reputable and knowledgable sources. But it still blows my mind, they way these people, who don't work for the company, don't speak to anyone at the company, don't do any of the background journalism work and just read second-hand information on the internet—based on the work others do—sit in their office with a camera pointed at them, and tell you with such extreme confidence and matter of factness, what will occur without the slightest bit of thought or consideration to the above.
But that's not true. Several of them have their sources in the company. Of course, the work culture at Apple is based on the division of tasks, teams don't really know what they're ultimately working on. When Prosser was talking about Series 8 or 9, he was talking about a flat screen in a watch. He probably had knowledge from someone from the team who worked on the Ultra part, but without being aware that they were working on a completely new model. Gaps in knowledge are filled with experience, history, intuition - the better ones get it, have better sources, higher in the company hierarchy, the worse ones guess more, have knowledge from lower-level employees. You also have to take into account that there are several paths to approach a new product, and for example, the project of a new strap mechanism ended up in the trash, because two, three or five other teams were developing the same element anyway.
 
Now, that the latecomers to the party have their Apple shares, boosting its value to $3 Tn, what's next? The last decade showed Apple's skills in making a ton of money with the iPhone, and a huge smartphone industry developed. What will be the next decade for Apple?
 
I’m genuinely curious if the AI they’re putting into the new phones is actually going to make the phone better. AI in phones so far seems mostly gimmicky and the latest marketing tactic. Circling an item in a photo and searching for it (Samsung and Google’s latest feature) isn’t exactly a great capability. Translating languages on the fly? Most people would maybe use that on a vacation or two, if ever at all.

But Apple’s ecosystem being so integrated could actually offer some potentially useful features. Siri being able to access any/most App data could allow you to do almost anything via verbal command. Can’t imagine latency would be great at all though… will be interesting to see if it’s more gimmicks or if someone is actually starting to do something with AI in consumer products.
Siri can't figure out that I have a timer on my watch when I ask about the time remaining on my phone. Fortunately, Apple has tied up with OpenAI, but the Siri->OpenAI->Siri path doesn't seem appealing - I won't check it out as an EU citizen, though. The GPT app does so much right now, and will soon do so much more, that Apple's path is so 2000 and late.
 
I think they will talk a bit about ‘Apple Intelligence’ as a key feature, rather than any hardware changes, and I think they are probably right that that is where the next key buying impulse will come from. But a truly useful digital assistant that is capable of doing things for you will take time to mature, and so maybe iPhone 16 is not the one to buy if you’re into AI.

There will be some hardware changes under the hood to support new AI features, I imagine more RAM, more capable Neural Engine, perhaps other things. I suppose it would be too much to expect that they will define a standard hardware platform for AI so that you’ll know that future AI revisions will be backwards compatible with your new iPhone 16.
 
I hope those colors are wrong, they're so freaking ugly. They look like old early 80s colors for plastic (I dont know how to describe that but I think some may know what I mean).
This. I really hope they’re wrong too, those 16 colours could be much better. I’m due an upgrade but may have to go for boring white and get a funky case.
 
Every time I have to change an iPhone I struggle to choose one. Pro and Pro Max are huge, heavy and ugly. Regular iPhones have even worst looking colors. It's getting very difficult to choose an iPhone, many times I came out of the store without buying an iPhone because all the models were ugly. Gone are the days that iPhones were so pretty that you used to watched them from all sides saying "wow it's beautiful", now I'm happy if it's not ugly and heavy as hell.
 
Last edited:
  • Love
Reactions: sleeptodream
All the complaining here reaffirms my belief that it is always better to stay casual about everything. The moment you go hardcore and become a fan, you get invested, build expectations, start noticing issues, start demanding changes because you are a hardcore fan, so you are owed now. Soon all it turns into is griping. Gamers are a good example of this, always complaining.

A lot of the complaints here seem to be "just impress me" and nothing concrete. What would you like? What would be your expectations for iPhone?

I'll give you some of mine:

  • 1"-type sensor would be good
  • Better zoom lens
  • I would like them to innovate a solution to tackle fast shutter speed making videos look choppy in bright daylight (aka the 180 degree rule).
  • The action button needs to support multi-actions.
  • 1000Hz screen touch sampling rate would be very nice.
  • Power Pass-through would be super handy. So you can have your iPhone connected to power and the battery is bypassed completely.
  • I would like a desktop mode, but that is never going to happen. Maybe on Android.
  • Software improvements to make the iPhone more autonomous. Again, never going to happen.
  • I would love an iPhone 5S sized phone.

Overall though, the smartphone is a commodity device now. It is, in my opinion, the most proven, useful form factor along with PCs and laptops. Foldables and tablets are secondary. The Apple Vision form factor is a gimmick.

Scrolling feels so much better on android phones with screens that use high refresh rates. Surprised Apple has still not implemented this on their flag ship phones. It’s been years.

I like iOS' scrolling on slow scroll; nudges. It just continues to slide. It's like the UI is on ice. Android's fast scrolling is much better though. It will go as fast as you can flick. I like it because it makes navigating faster. Limiting scrolling speed is Apple's secret to smooth scrolling.

What shocks me how apple is ignoring fold phones market…

Is there much market or demand for them?
 
Will this years iPhone be the best iPhone they‘ve ever made?
 
I've just come from the article about the new Pro colours, and now this hideous collection... Beauty is in the eye of the beholder of course, but for my own taste, the colours this year are not looking good. (And no, I don't use a case).
every year the mockups look ugly.
then the real thing arrives and it's fine... :)
 
All the complaining here reaffirms my belief that it is always better to stay casual about everything. The moment you go hardcore and become a fan, you get invested, build expectations, start noticing issues, start demanding changes because you are a hardcore fan, so you are owed now. Soon all it turns into is griping. Gamers are a good example of this, always complaining.

A lot of the complaints here seem to be "just impress me" and nothing concrete. What would you like? What would be your expectations for iPhone?

I'll give you some of mine:

  • 1"-type sensor would be good
  • Better zoom lens
  • I would like them to innovate a solution to tackle fast shutter speed making videos look choppy in bright daylight (aka the 180 degree rule).
  • The action button needs to support multi-actions.
  • 1000Hz screen touch sampling rate would be very nice.
  • Power Pass-through would be super handy. So you can have your iPhone connected to power and the battery is bypassed completely.
  • I would like a desktop mode, but that is never going to happen. Maybe on Android.
  • Software improvements to make the iPhone more autonomous. Again, never going to happen.
  • I would love an iPhone 5S sized phone.

Overall though, the smartphone is a commodity device now. It is, in my opinion, the most proven, useful form factor along with PCs and laptops. Foldables and tablets are secondary. The Apple Vision form factor is a gimmick.



I like iOS' scrolling on slow scroll; nudges. It just continues to slide. It's like the UI is on ice. Android's fast scrolling is much better though. It will go as fast as you can flick. I like it because it makes navigating faster. Limiting scrolling speed is Apple's secret to smooth scrolling.



Is there much market or demand for them?
how do you fit a 1" sensor in a thin device?

i have a Pocket 3 with a 1" sensor. it's great.
but my iPhone 13 does pretty smooth video these days.
and the Sony 1" sensor proper camera does crap panoramas compared to iPhone.
sometimes you cant beat good computing :)
 
I was waiting to upgrade my AW 4 to a 10, but the rumors have been so uninspiring that if there's nothing more than the rumor mill, I'll probably just order a 9 right after the event and save some $$$.

My iPhone 12 is still working great with plenty of battery life. I have no intention to upgrade to the 16.
 
  • Like
Reactions: B.A.T
To be fair, Apple gets widely panned by the members here at MR no matter what they do. I often wonder if the site shouldn't be called Mac-haters.com instead. Pick any thread in any forum and at least 80% of the posts will be negative toward Apple.
Yep!

If Apple released an iPhone with transporters eliminating the need for air travel, there would be some folks a few years later saying “apart from the transporters Apple never releases anything I want”.
 
  • Like
Reactions: azhava and wbeasley
AirPods Max 2 without at least the the H2 chip makes no sense. Could it be that just swapping the processor is such a minor production change that they haven’t even told the manufacturer yet?
No.

Apple segmenting AirPods Max into two products, a cheaper version that is very inexpensive, has USB-C, but only gets the H1 chip, and a new iteration of the original AirPods Max with a bunch of new features and the H2 chip.
 
Scrolling feels so much better on android phones with screens that use high refresh rates. Surprised Apple has still not implemented this on their flag ship phones. It’s been years.
From Apple’s site: https://www.apple.com/iphone-15-pro/specs/

Both models
  • Dynamic Island
  • Always-On display
  • ProMotion technology with adaptive refresh rates up to 120Hz
  • HDR display
  • True Tone
  • Wide color (P3)
  • Haptic Touch
  • 2,000,000:1 contrast ratio (typical)
  • 1000 nits max brightness (typical); 1600 nits peak brightness (HDR); 2000 nits peak brightness (outdoor)
  • Fingerprint-resistant oleophobic coating
  • Support for display of multiple languages and characters simultaneously
 
I think many people don't realize Jobs was head of Apple at a time when personal computers and mobile phones were pretty much in their infancy. That was a looong time ago. That market is pretty mature now.

If Jobs were CEO today, I don't see the same breakthroughs as when he was CEO back then. It should also be remembered Jobs' Mac was pretty much a lift of PARC's (Palo Alto Research Center) computer with its graphical user interface (after he was invited to their lab to see it in action), with the mouse developed by Doug Engelbart at SRI (Stanford Research Institute). That tech, a computer with a GUI and mouse, was not something he conceived.

What cracks me up is all the moaning about Apple not innovating anymore. Yet people who claim that can't seem to put forward any fresh ideas of their own. Not a single one.
a few ideas that are totally possible but they'll never do because they're conservative and only care about profit margins:

1. redesign the iPhone. like, cars are a pretty mature technology. but they make different looking ones. and in different colors. like that. maybe make a rounded and a flat sided one, sold side by side with the same internals, and let us pick. maybe give the flat sided one a squared off display also for a totally different vibe from the rounded

2. aiPod, dedicated AI device powered by the new siri, like the rabbit but that actually works. give it a personality, let it be a virtual friend and assistant that remembers your conversations, photos you've taken with it, things youve experienced together, things you've done and that you need to do. personal info stored on device encrypted. give it a touchscreen just big enough to have a keyboard to type prompts to it when you can't speak them outloud. maybe eink or a round display to discourage social media and media consumption on it. faceid/touchid so it can recognize its talking to you. if new siri needs A18 work on it a year or two and put it in once the price comes down and iPhone has moved on. underclock it for better battery life

2.1. a wearable thats a pendant like the friend, but with a camera and the ability to operate independently from an iPhone. throw touchid on the back maybe. otherwise similar to above

basically some device that is helpful to people in a human way, without sucking them into social media addiction. bring the iPod name into the branding because it would literally be a little pod friend

3. an armband with a curved display that merges iPhone and apple watch. health monitoring features plus a display big enough to do most iPhone type tasks. make it in 2-3 sizes. maybe make it detachable with magsafe so you can interact with it with 2 hands? not super necessary with AI maturing, and swipe to text works pretty great with one hand. under display front camera, and a pair of cameras on top facing away from the user. if this caught on it could make horizontal screens relevant again

4. use some of that apple car knowledge and make a small robot that can follow you around the house, to the store, carry things for you, maybe eventually with an arm to bring you things, maybe eventually a vacuum or mop or other attachments that it can put on itself. with AI like the above AI iPod device, and to be able to recognize its environment and eventually manipulate things. i don't care how expensive it would be. make it upgradeable to future apple silicon so you dont need to replace the whole thing so its a better investment, to get people to take a chance on it. i would probably only buy a product like this if it's made by Apple

5. a glowing OLED apple logo, or something on the edge of the iPhone that can gently pulse when you have a notification, in different colors based on what app it's from. if samsung has a patent on edge lighting or something pay to license it. is it necessary? no, it's just flair. the imac g3 and g4 didn't need to look like they did either, and we never needed glowing apple logos on macbooks, but many people loved them. apple used to go above and beyond to stand out and make the user feel like they really had something special and different

idk just like make me feel like i'm in 2025 and not reliving 2017 over and over for a decade
 
Last edited:
What cracks me up is all the moaning about Apple not innovating anymore. Yet people who claim that can't seem to put forward any fresh ideas of their own. Not a single one.
Yes! I would love to hear innovative ideas that Apple should be releasing.

The most consistent and loud complaints that were around for years were about the lack of a usb-c connector.

Many will reference features in competing phones but when Apple does incorporate that feature (often improved) into an iPhone the complaint is they’re just copying the competition.

Like you said, when listening for innovative ideas I hear crickets.

My innovative idea: Holographic projectors to play Star Wars chess with a Wookie 🤓🤭
 
No rumors or anything from leakers about Apple Watch Series 10 getting battery life improvements is not boding well.

I guess acceptable battery life is reserved for Watch Ultra. 😠
 
What shocks me how apple is ignoring fold phones market…

No they're not. They started filing patents for it back in 2011 with the amount steadily climbing each year. This year they filed a bunch of them.

They're going to wait until they have something perfected to release it. I'd hardly consider the current foldable phones perfected.


 
  • Like
Reactions: seek3r
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.