I think many people don't realize Jobs was head of Apple at a time when personal computers and mobile phones were pretty much in their infancy. That was a looong time ago. That market is pretty mature now.
If Jobs were CEO today, I don't see the same breakthroughs as when he was CEO back then. It should also be remembered Jobs' Mac was pretty much a lift of PARC's (Palo Alto Research Center) computer with its graphical user interface (after he was invited to their lab to see it in action), with the mouse developed by Doug Engelbart at SRI (Stanford Research Institute). That tech, a computer with a GUI and mouse, was not something he conceived.
What cracks me up is all the moaning about Apple not innovating anymore. Yet people who claim that can't seem to put forward any fresh ideas of their own. Not a single one.
a few ideas that are totally possible but they'll never do because they're conservative and only care about profit margins:
1. redesign the iPhone. like, cars are a pretty mature technology. but they make different looking ones. and in different colors. like that. maybe make a rounded
and a flat sided one, sold side by side with the same internals, and let us pick. maybe give the flat sided one a squared off display also for a totally different vibe from the rounded
2. aiPod, dedicated AI device powered by the new siri, like the rabbit but that actually works. give it a personality, let it be a virtual friend and assistant that remembers your conversations, photos you've taken with it, things youve experienced together, things you've done and that you need to do. personal info stored on device encrypted. give it a touchscreen just big enough to have a keyboard to type prompts to it when you can't speak them outloud. maybe eink or a round display to discourage social media and media consumption on it. faceid/touchid so it can recognize its talking to you. if new siri needs A18 work on it a year or two and put it in once the price comes down and iPhone has moved on. underclock it for better battery life
2.1. a wearable thats a pendant like the friend, but with a camera and the ability to operate independently from an iPhone. throw touchid on the back maybe. otherwise similar to above
basically some device that is helpful to people in a human way, without sucking them into social media addiction. bring the iPod name into the branding because it would literally be a little pod friend
3. an armband with a curved display that merges iPhone and apple watch. health monitoring features plus a display big enough to do most iPhone type tasks. make it in 2-3 sizes. maybe make it detachable with magsafe so you can interact with it with 2 hands? not super necessary with AI maturing, and swipe to text works pretty great with one hand. under display front camera, and a pair of cameras on top facing away from the user. if this caught on it could make horizontal screens relevant again
4. use some of that apple car knowledge and make a small robot that can follow you around the house, to the store, carry things for you, maybe eventually with an arm to bring you things, maybe eventually a vacuum or mop or other attachments that it can put on itself. with AI like the above AI iPod device, and to be able to recognize its environment and eventually manipulate things. i don't care how expensive it would be. make it upgradeable to future apple silicon so you dont need to replace the whole thing so its a better investment, to get people to take a chance on it. i would probably only buy a product like this if it's made by Apple
5. a glowing OLED apple logo, or something on the edge of the iPhone that can gently pulse when you have a notification, in different colors based on what app it's from. if samsung has a patent on edge lighting or something pay to license it. is it necessary? no, it's just flair. the imac g3 and g4 didn't need to look like they did either, and we never needed glowing apple logos on macbooks, but many people loved them. apple used to go above and beyond to stand out and make the user feel like they really had something special and different
idk just like make me feel like i'm in 2025 and not reliving 2017 over and over for a decade