Facebook Acquires GIF-Sharing and Creation Platform GIPHY for $400M

[MacRumors]

Facebook today announced that it has acquired the popular GIF sharing platform GIPHY, and it will be joining the Instagram team. Instagram has supported GIPHY search in Stories for years now, but Facebook said it will "further integrate" the platform's GIF library into Instagram and other Facebook apps.

The sum of the GIPHY acquisition by Facebook is reportedly around $400 million, according to Axios.

The company aims to eventually make it even easier to find GIFs and stickers in Instagram Stories and direct messages. GIPHY will continue to operate its own library of GIFs and stickers, while Facebook will invest in the company's technology and relationships with content and API partners.

On Facebook, GIPHY access allows users to search for and post GIFs in comments. Both GIFs and stickers are supported in Facebook and Instagram Stories, as well as in direct messaging. Likewise, Facebook-owned WhatsApp supports GIFs in a similar fashion.

Article Link: Facebook Acquires GIF-Sharing and Creation Platform GIPHY for $400M

 

[Baymowe335]

I literally forgot Facebook existed.

 

[techfreak23]

Great. Remind me to never use that service again...

 

[phajtol]

RIP Giphy

 

[imnotthewalrus]

...well I suppose I’ll have to delete GIPHY from my phone now...

 

[Logamaniac]

Rats

 

[Darmok N Jalad]

Great, another thing to be strip-mined of its worth by Facebook.

 

[now i see it]

400M? What a joke. How much is a junky animated gif worth? .00012 cents?

 

[lolkthxbai]

*Deletes GIPHY account*

 

[DesertNomad]

They couldn't just create their of GIF system for less than $400M?

 

[Futurix]

Time to delete.
Any decent alternatives?

 

[StevieD100]

The evil empire grows.... And that is news? Oh well it is Friday.

 

[NightFox]

What GIF library does Apple use in Messages?

 

[justperry]

I thought *some were going to break up big companies like Facebook, why do they still allow huge companies to
swallow up all the smaller and lots of time good services, Whatsapp comes to my mind, just a shame.

*Not going into details here.

 

[swingerofbirch]

That's about what NeXT cost Apple.

 

[ugahairydawgs]

That stinks. I really like Giphy.

 

[ArtOfWarfare]

That's about what NeXT cost Apple.

Adjusted for inflation, though?
[automerge]1589557599[/automerge]

They couldn't just create their of GIF system for less than $400M?

It's more than just the code - they want the brand and user base.

 

[adammusic]

good now get rid of Tenor in Facebook Messenger

 

[joss.b]

And there goes my Giphy mailbundle for Apple Mail.

 

[MacBH928]

PiHole users, RegEx block giphy.com

 

[Akiainavas]

Ok, Giphy deleted off my phone then...

 

[justperry]

Seems like MR members don't like (Hate) Facebook...including me.

 

[TheDailyApple]

What GIF library does Apple use in Messages?

I think they use multiple sources including GIPHY.

BTW, I like your signature line.

 

[Kabeyun]

Nooooooooo!!!!!!!!

 

[ruka.snow]

It is a shame to see Giphy go. When Facebook collapses it is going to do a lot of damage to the web.