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Facebook today held a live event to talk about the "metaverse," aka the virtual and augmented reality evolution of social technology in the future, and as part of the presentation, Facebook CEO Mark Zuckerberg announced a new name for the company.

facebook-meta.jpg

Going forward, Facebook the company will be known as "Meta," while Facebook will still be available as a social media product alongside WhatsApp and Instagram.

Zuckerberg said that the Facebook brand is too limited to represent what the company wants to do in the future. The new name and brand will represent Facebook's apps and its evolving work on augmented and virtual reality products. The name is meant to "reflect who we are and what we hope to build," Zuckerberg said. "Over time, I hope we are seen as a metaverse company."

"From now on, we're going to be metaverse first, not Facebook first," said Zuckerberg. "I hope that people come to know the Meta brand and the future that we stand for."

Article Link: Facebook Changes Its Name to 'Meta'
Meta. As in metastasize
 
Meta-stasis

Metastasis is a pathogenic agent's spread from an initial or primary site to a different or secondary site within the host's body; the term is typically used when referring to metastasis by a cancerous tumor.Wikipedia
 
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At 1st I thought they were changing the product of FB to Meta. Like wtf. But all their products will be under the company name Meta. Derp me.
 
I’m feeling it will be quite the opposite sadly. Rebranding is a smart move. They can get into owning search engines, make electric cars, whatever, and people don’t have the impression that ‘Facebook’ are curating the whole internet and your not out driving a plug in Facebook FB1 AWD.
True, but their core as a social media company is threatened by unavoidable age-demographic shifts. Snap is cooler to college kids than Facebook. IG is also on the decline for the younger up-and-coming generation (the very same age bracket that made it popular over the past decade).

They're not about to start building electric vehicles or search engines. Google turned into Alphabet but that was mostly an entity reconfiguration, not a reconfiguration of their business model. Facebook is doing this to copy the alphabet model, avoid regulatory scrutiny and try to get some positive PR after the latest hit they just took.

Unless they make the next Tiktok, their user base will probably continue to get older and older on average which means less cool and relevant. It won't happen overnight. I think they may save themselves with the VR metaverse / social media virtual world, but it has to be widely adopted if it's going to succeed. If not, Facebook and Instagram may become like MySpace in the next 10-20 years. I can't see anything like this happening short or mid-term however.
 
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