A lot of people here are really missing the point of this whole rumour.
Facebook isn't an app, it's a platform. You can buy apps and you can buy in-app purchases on Facebook. There are services that actually deal with their customers through a facebook page rather than via their own website. MZ wants to extend the Facebook platform to mobile devices and, currently, he can't do that very well.
Remember the whole scandle with the IPO when it was revealed that Facebook may have problems monetising mobile users due to how advertising seems to fail when viewed through mobile devices? Consider that the web is moving to mobile at a rapid rate, what do you think this is about?
It seems HIGHLY unlikely to me that Facebook will seek to build their own OS. If I had to guess I'd say they'll do what Amazon has done with the Kindle Fire and use a forked version of the Android OS that only accesses apps via Facebook's app store. This is entirely a smart thing to do from Facebook's end. Just like Amazon they need a bigger chunk of the mobile internet pie and this is how they're planning to get it.
HTC is a likely hardware partner. Not only have they worked together before but HTC is making no money with Android phones. Here they have a chance to sell a phone which comes with a USP - access to the Facebook app store. Now all the facebook app junkies (and there are a lot of them) will use facebook apps via their browser and then on their mobiles too. Expect a tablet in the near future.
Interesting future, eh? A mobile web landscape dominated by a handful of companies including Google, Apple, Amazon, Facebook and Microsoft. What makes it even more interesting is how they are all coming from such different directions. Google needs to own the search space on mobile. Apple makes money through hardware and has a massively powerful ecosystem behind its offerings. Amazon is all about content and products. Facebook owns the social graph and is looking to build a massive platform accross the web and accross mobile. MS is the old giant struggling to come to terms with this new world of IT and finding its old USPs aren't working anymore. RIM is going down so I no longer include its offering.
Facebook isn't an app, it's a platform. You can buy apps and you can buy in-app purchases on Facebook. There are services that actually deal with their customers through a facebook page rather than via their own website. MZ wants to extend the Facebook platform to mobile devices and, currently, he can't do that very well.
Remember the whole scandle with the IPO when it was revealed that Facebook may have problems monetising mobile users due to how advertising seems to fail when viewed through mobile devices? Consider that the web is moving to mobile at a rapid rate, what do you think this is about?
It seems HIGHLY unlikely to me that Facebook will seek to build their own OS. If I had to guess I'd say they'll do what Amazon has done with the Kindle Fire and use a forked version of the Android OS that only accesses apps via Facebook's app store. This is entirely a smart thing to do from Facebook's end. Just like Amazon they need a bigger chunk of the mobile internet pie and this is how they're planning to get it.
HTC is a likely hardware partner. Not only have they worked together before but HTC is making no money with Android phones. Here they have a chance to sell a phone which comes with a USP - access to the Facebook app store. Now all the facebook app junkies (and there are a lot of them) will use facebook apps via their browser and then on their mobiles too. Expect a tablet in the near future.
Interesting future, eh? A mobile web landscape dominated by a handful of companies including Google, Apple, Amazon, Facebook and Microsoft. What makes it even more interesting is how they are all coming from such different directions. Google needs to own the search space on mobile. Apple makes money through hardware and has a massively powerful ecosystem behind its offerings. Amazon is all about content and products. Facebook owns the social graph and is looking to build a massive platform accross the web and accross mobile. MS is the old giant struggling to come to terms with this new world of IT and finding its old USPs aren't working anymore. RIM is going down so I no longer include its offering.