Apple doesn’t have an ad business, why would they track you?
Strictly speaking, they do. They sell advertising space on things such as the AppStore.
They don’t however share any information with third-parties. Nor do they get quite so invasive as to try and track every movement you make while online, unlike some other companies. You can pop into Settings > Privacy to read much more about that...
They have also stated in press releases that the same rules they are applying to everyone else, will also be applied to Apples own software, services and advertising network and APIs.
Before anyone whinges at me again, I’ll just remind you I have no problem with Facebook, Google, or anyone else making money.
I also think that what these companies are doing is perfectly acceptable, in the sense that end users are agreeing to this in the terms and conditions they accept.
However, as we all are well aware, few people bother to read every single part of those t&c. So, I do like the move Apple is making here to make the most important things available for everyone to see and agree to (or not) on their own terms. So long as Apple applies the same rules to themselves, which they have stated they will be.
While I also fully accept and acknowledge that targeted advertising is by far more efficient and significantly more profitable. I do take umbrage with these companies doing everything they can to convince people that it is the ONLY option.
That is far from the truth. When you’re old enough to remember a lot of companies, a lot of services and a lot of websites, making considerable sums of money from traditional advertising, in the days before targeted advertising existed, that becomes a lot clearer.
Ok, now I really need to stop reading this bloody thread. This time I’m going to do it, I will, I wil... meh, who am I kidding
