Facebook argument is irrelevant in a democracy? Its clear Facebook and its owners don't believe in democracy. The idea that your privacy can be sold to small businesses as a right, is so flawed. Of course it might help business, and so would making it compulsory to buy this that or anything else, but in a free society with privacy an entitlement people have the right to CHOOSE who they shop with, not have the SHOP or BUSINESS choose for them by virtue of data gained on Facebook or anywhere else. WELL DONE APPLE.