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Depends Brave is only showing 5 blocked for me ublock is over 40 on Macrumors it all comes down to what lists you have enabled and the browser you use. Chrome as an example prevents any adblocker from being 100% effective.
Apple really needs to let uBlock Origin run on Safari! This combined with the privacy notifications, and its users will be all set.
 
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Remember when cigarettes were threatened and the tobacco companies put out ads about how healthy they are?

This ad was signed by all the tobacco companies in their stance supporting smokers, and pointing out why regulating cigarettes because they might cause lung cancer was wrong.

Same here. Facebook is Phillip Morris of the digital age.
 
This literally made me laugh out loud. Poor Facebook 😂 Good for Apple! Privacy is important. Looks like Apple is one of the last bastions against access to your personal information.
 
This is false flagging from Facebook. It's Facebook's own business that will suffer. Small businesses use Facebook because they have the most invasive information on people so they can target in a more precise way. Take away that advantage and small businesses will use other, cheaper, less targeted advertisers instead.

You can generally tell which companies know they are doing bad things by the amount they spend on lobbying governments: https://www.opensecrets.org/federal-lobbying/top-spenders?cycle=2019
 
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Facebook has today attacked Apple in a series of full-page newspaper ads, asserting that iOS 14's privacy changes regarding data gathering and targeted advertising are bad for small businesses (via Bloomberg).

The ads are running in the New York Times, Wall Street Journal, and Washington Post, feature the headline "We're standing up to Apple for small businesses everywhere."


facebook-full-page-ad-image.jpeg


Image via Dave Stangis


Earlier this year, Apple introduced a number of privacy changes that curb the ability of companies like Facebook to gather data on users and target adverts. In ‌iOS 14‌, Apple has made the "Identifier for Advertisers," used by Facebook and its advertising partners for ad targeting, an opt-in feature, providing more transparency for users who would prefer not to be tracked in apps and on websites. The update simply asks users if they want to agree to ad tracking or prevent cross-app and cross-site tracking to provide targeted ads.

‌iOS 14‌ also has a prominent "Tracking" section in the Privacy portion of the Settings app, where users can disable the option for apps to track them altogether. Even if this feature is toggled off, apps must still ask permission to track users across apps and websites owned by other companies, which is a blow to the silent ad-related tracking that has been going on behind the scenes.

Facebook has previously cautioned that Apple's changes would lead to difficulties, not only for its own business model, but also for small businesses who use its platform to advertise. Facebook claims that ads displayed without personalized targeting generate 60 percent fewer sales than ads that do target consumers.

Apple responded to the criticisms after delaying the rollout of the new privacy measures, accusing Facebook of making clear its intent "to collect as much data as possible across both first and third party products to develop and monetize detailed profiles of their users, and this disregard for user privacy continues to expand to include more of their products."

The full-page ads are the latest salvo in the increasingly heated tensions between the companies. Facebook has heavily criticized Apple in recent months, chastising the company's App Store policies, "stranglehold as a gatekeeper," and fees structure. It has also repeatedly leveled accusations of anti-competitive conduct at Apple, such as for disallowing Messenger from being selected as the default on iOS.

With iOS 14.3, Apple introduced App Store privacy labels, which clearly indicate to users how data is collected by apps they may choose to download. Last week, Facebook-owned WhatsApp protested the App Store privacy labels, saying that users may be discouraged from using its app.

Article Link: Facebook Takes Out Full-Page Newspaper Ads to Attack Apple's iOS Privacy Changes
Facebook fighting for small business... Is this April first?
 
If I am going to see ads, I actually prefer them to be personalized. I can understand the angle Facebook is coming from. I have ordered my fair share of products through personalized ads.
 
If I am going to see ads, I actually prefer them to be personalized. I can understand the angle Facebook is coming from. I have ordered my fair share of products through personalized ads.
The thing is, Facebook still has all the data on you from your profile, posts, likes... They can still deliver you personalized ads without all the other tracking they do across the web which is what they are complaining about losing access to. This is purely a try to put Apple in a negative light because they will be impacting Facebook’s bottom line.
 
This is one of the reasons you don't depend on someone else's platform.

They can always require the setting to be on, which is what happens when you install on Android: you can't install it without the "required" permissions.
 
Facebook can still use all your Facebook information to target ads. In some sense, blocking trackers could make Facebook more powerful in targeted advertising since they already have so much 1st party data.
 
Do they really expect people saying "we are with you Facebook, we want our browsing histories to be tracked so you can make money out of them"?
Are you kidding? Of course they do. Look at "MAGA". It's the same damn thing.

"Oh, look, they're standing up for the little guy! Here, take my info, and my money!"
 
Reminds me of the full page ad Adobe took out against Apple about Flash.

Seems somehow topical as Flash is end-of-life this year.
 
If facebook doesn’t like it. I’m all for it. Good for you Apple
 
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FB cares about small business? No way in hell. As someone who manages ad spends ranging from $120/day to $5,000/day for clients, I can tell you one thing: FB absolutely screws over small businesses. If you have a big budget and can reach a big audience, your cost per lead is a lot cheaper than if you're a small restaurant that can only spend a few hundred bucks a day. Not only that, but FB's "learning phase" for ads is a massive expense for any small business trying to get started with their ads.

If you don't know what the learning phase is, it's a period after launching an ad where FB's algorithms attempt to fine tune delivery of your ad to people likely to complete the conversion. You need ~50 conversions to exit learning mode. This can cost hundreds or thousands of dollars and often yields poor results as the learning phases is ongoing. After learning, your ad may work well or it may be junk.

Digital advertising used to be relatively affordable and fairly easy. Now it's so complicated and there are so many "unwritten" rules that it's a nightmare to manage effectively. FB screws things up left and right. Just the other day, we had a campaign that was giving us great CPL and then, magically, FB basically stopped delivering the ad and threw it back in learning mode for no discernible reason.

Oh, I almost forgot. FB hides certain interest categories to funnel advertisers into selecting from a smaller group of interests in order to bump up competition. You have to use their API to reveal all available interests for targeting. That's insanely dirty.

FB is terrible.
 
Just goes show you how much Facebook thinks about you, who they want to track without your permission, I don't want to be stalked...
 
oh yeah absolutely deleting Facebook now. Hope they go the way of, damn can’t remember what is was called give me a second....., MySpace.
 
All I want is to see Apple post a full page ad in response. Maybe they could just post excerpts from Facebook’s privacy nutrition label?
 
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First of all, I trust Tim Cook and Apple far more that Mark Zuckerberg and Facebook to maintain our privacy. Secondly, this is laughable, a multi-billion dollar company like Facebook looking out for my small business....I am laughing so hard is it difficult to type. It is all about them! Thirdly, Facebook already has far too much data on its users, limiting what they collect and letting people know that they will collect is is a good thing.

After what Zuckerberg did and does about censoring posts, he has a lot of nerve trying to put on his white hat and come to out rescue.....never going to happen, well maybe it will appear that way if there is a hidden benefit to Zuckerberg can sucker us into believing.
 
Zuckerberg was 12 when this was published:

A Declaration of the Independence of Cyberspace

by John Perry Barlow <barlow@eff.org>

Governments of the Industrial World, you weary giants of flesh and steel, I come from Cyberspace, the new home of Mind. On behalf of the future, I ask you of the past to leave us alone. You are not welcome among us. You have no sovereignty where we gather.

We have no elected government, nor are we likely to have one, so I address you with no greater authority than that with which liberty itself always speaks. I declare the global social space we are building to be naturally independent of the tyrannies you seek to impose on us. You have no moral right to rule us nor do you possess any methods of enforcement we have true reason to fear.

Governments derive their just powers from the consent of the governed. You have neither solicited nor received ours. We did not invite you. You do not know us, nor do you know our world. Cyberspace does not lie within your borders. Do not think that you can build it, as though it were a public construction project. You cannot. It is an act of nature and it grows itself through our collective actions.

You have not engaged in our great and gathering conversation, nor did you create the wealth of our marketplaces. You do not know our culture, our ethics, or the unwritten codes that already provide our society more order than could be obtained by any of your impositions.

You claim there are problems among us that you need to solve. You use this claim as an excuse to invade our precincts. Many of these problems don't exist. Where there are real conflicts, where there are wrongs, we will identify them and address them by our means. We are forming our own Social Contract . This governance will arise according to the conditions of our world, not yours. Our world is different.

Cyberspace consists of transactions, relationships, and thought itself, arrayed like a standing wave in the web of our communications. Ours is a world that is both everywhere and nowhere, but it is not where bodies live.

We are creating a world that all may enter without privilege or prejudice accorded by race, economic power, military force, or station of birth.

We are creating a world where anyone, anywhere may express his or her beliefs, no matter how singular, without fear of being coerced into silence or conformity.

Your legal concepts of property, expression, identity, movement, and context do not apply to us. They are all based on matter, and there is no matter here.

Our identities have no bodies, so, unlike you, we cannot obtain order by physical coercion. We believe that from ethics, enlightened self-interest, and the commonweal, our governance will emerge . Our identities may be distributed across many of your jurisdictions. The only law that all our constituent cultures would generally recognize is the Golden Rule. We hope we will be able to build our particular solutions on that basis. But we cannot accept the solutions you are attempting to impose.

In the United States, you have today created a law, the Telecommunications Reform Act, which repudiates your own Constitution and insults the dreams of Jefferson, Washington, Mill, Madison, DeToqueville, and Brandeis. These dreams must now be born anew in us.

You are terrified of your own children, since they are natives in a world where you will always be immigrants. Because you fear them, you entrust your bureaucracies with the parental responsibilities you are too cowardly to confront yourselves. In our world, all the sentiments and expressions of humanity, from the debasing to the angelic, are parts of a seamless whole, the global conversation of bits. We cannot separate the air that chokes from the air upon which wings beat.

In China, Germany, France, Russia, Singapore, Italy and the United States, you are trying to ward off the virus of liberty by erecting guard posts at the frontiers of Cyberspace. These may keep out the contagion for a small time, but they will not work in a world that will soon be blanketed in bit-bearing media.

Your increasingly obsolete information industries would perpetuate themselves by proposing laws, in America and elsewhere, that claim to own speech itself throughout the world. These laws would declare ideas to be another industrial product, no more noble than pig iron. In our world, whatever the human mind may create can be reproduced and distributed infinitely at no cost. The global conveyance of thought no longer requires your factories to accomplish.

These increasingly hostile and colonial measures place us in the same position as those previous lovers of freedom and self-determination who had to reject the authorities of distant, uninformed powers. We must declare our virtual selves immune to your sovereignty, even as we continue to consent to your rule over our bodies. We will spread ourselves across the Planet so that no one can arrest our thoughts.

We will create a civilization of the Mind in Cyberspace. May it be more humane and fair than the world your governments have made before.

Davos, Switzerland

February 8, 1996
 
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They argue that directly targeting users based on collected information is much more cost-effective for small businesses. And that is probably true. BUT, what they don't get is this: We, the consumers, think that the price WE have to pay in return, as in giving up our privacy, is too high! So, it doesn't ****ing matter how much more it will cost you, because the alternative - for many of us - is not an option.
 
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I got off Facebook like 7 or 8 years ago when I realized how vicious and a cesspool it was. Honestly, this is the one tech company I think is by far the worst. Not even close.
 
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While I want to support local businesses, I also want to keep some privacy.

I also find the attached picture ironic. Probably the most trackers by far I've seen compared to many of the other sites that I've been to.

View attachment 1695428

What tool is that? I'm using the DuckDuckGo Privacy Essentials plugin, and it only sees 2 trackers. I do run PiHole though, so maybe some are blocked before they ever get to my browser... What does that "Trackers on This Webpage" show if you click it?

Screen Shot 2020-12-16 at 9.36.15 AM.png
 
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