The Facebook of today is not the Facebook of tomorrow and they have no intention of selling ai services. The "personal assistant" market 10 years hence makes Alexa look like a Speak 'n Spell. It's pervasive and all-encompassing. It's everywhere you go and always knows you by the devices you carry or by your voice or appearance. It knows what you buy and when, even if you pay cash (see Amazon stores for a preview of that tech).
The monetization model is not from showing you tiny pictures or catchy videos but from directly influencing your behavior by making suggestions towards products or services from the highest relevant bidder. In most cases, people will choose this model because it will most likely be the best choice since they have so much data. It's effectively like asking a close friend which widget you should buy.
As for their privacy woes, I fully expect that problem to evaporate. Either regulation will force data protection standards (ideally) or market demand will overshadow any possible government action. Either way, data collection is not going away. There's trillions of dollars on the line and it's basically required for tech to become so personal.
I'm confused. You said:
Facebook is about to become one of the worlds leading ai providers and it's precisely because they have so much data on everyone. They will know where you are and what you're doing even if you are not carrying any devices.
My point is that Facebook is not even close to being one of the world's leading AI providers and I'd put money on betting that they never will be. Again, they are in the top when it comes to personal information data.
And you're inflating Facebook's influence with regards to commerce especially vs companies like Amazon, Alibaba, and Google. Those companies represent the model the majority have chosen because there is at least a modicum of privacy.
If a consumer interacts with a product or service on Facebook, you risk Facebook blabbing to everyone that you liked something you may not want everyone to know you like, because their business model relies too much on manipulating their product, which is the users as tranches, for the purpose of selling access to their customers, advertisers.
Amazon, on the other hand, is not notifying grandma I just bought (for example) Satanic Temple nipple rings. Amazon absolutely wants to influence me as an individual, that that is now to purchase (for example) a Satanic chastity belt.
As for digital, personalized assistants, again, Facebook has no significant presence and with no viable ubiquitous physical products, home or mobile, there is no indication that will change. They know this, hence the watch initiative, but they have a serious negative reputation to overcome in addition to having to go face to face against competitors like Google, Amazon, and Apple. Would Facebook like to pivot to the company you think they'll be in 10 years? Yes. Will they be able to? So far, their still very profitable original business model has hampered them from attracting customers to the products and services they'd need for this to happen.
Due to trust issues, no one wants a Facebook phone, tablet, or their latest failure, their money.