Xtremehkr said:Most profitable? or highest profit margin? Unless they are selling their cars a at a ridiculously high margin I don't see how they could be making the most amount of profit. Porsche doesn't sell that many vehicles.
The Ladder, sorry for not being clear.
Fortune Magazine said:This year Porsche will sell about 50,000 cars and still maintain a comfortable waiting list. Its profits dwarf those of its mass-market competitors; in its past fiscal year, the company made about $7,350 pretax on each car sold. General Motors, by contrast, earned $853.
However a recent Buisness week article I read stated that they are gaining ground on the most profitable auto makers. Who knows, if the Boxster Cayman S, and others take off well, they may just move up the ladder faster then expected!