When Netflix wants more bandwidth available so that their users can stream higher definition content that is even more data intensive seems like they can contribute something toward the infrastructure improvements to provide more of that bandwidth that they would be benefiting from. Not exactly a foreign concept in capitalism at all.NetFlix pays their carrier for bandwidth to push the content.
The EndUser pays their ISP for bandwidth to stream content.
How does the ISP get to charge NetFlix a second time to allow the data in? As an EndUser of an ISP paying for Bandwidth, it shouldn't matter who it's coming from. But without net-neutrality, it does somehow. I know this is a gross over-simplification of the entire picture, but it hits the main points at a high level. Both parties are already paying, and Verizon is standing in the middle going we want to be paid to carry your special traffic, because we CAN!
In any case, none of this is about Netflix or anything like that, so not much point going further off topic on this part of it.