It used to be an all you can eat with unlimited data, but Verizon decided "Hey! I want more money so lets sell GB packages instead!" and other companies followed. Back in the day high speed internet didn't have any type of throttling, but then torrents happened that they implemented it. It's now many years later and they use throttling so they don't have to upgrade their systems. Back in Japan (for years now) they've been getting 1Gb of data speed on basic plans with unlimited data and no throttling. America has become the corporation state. Companies do not care about making a better experience, but to milk money from as many customers they can. Gone are the days of fairness and supporting what's the right way to do business. It's a sad world we are living in and it's just getting worse....