However, I will be posting my specific critique publicly because that is the point of this thread. I can always CC you if would like, but that feels unnecessary.
Let's start with the obvious. Puns are a bad idea in professional writing. Even if you didn't intend for this to be a pun, it should have been apparent when you reviewed the piece that it functions as one. There are dozens of synonyms that would have worked in this situation: improves, eases, simplifies, aids, enhances, augments, assists, etc. Given the content of the article, I think
improves or
simplifies works best.
For the remainder of this critique, I'm going to color code my remarks so that they can be easily referenced.
Blue means that the phrase is awkward due to over/under information or some other error makes it unclear. Green is for style faux pas according to general publishing guidelines or for situations where a simple change would make the writing easier to read. Red is for unprofessional tone or diction or for grammatical errors.
Is pit road a proper noun, or is it the general term for the location on a track where pit crews work? I am inclined to think the latter, and if I'm right, then
pit road needs to be preceded by an article or given pluralized treatment so the sentence doesn't read so clumsily. For example, one would write, "He covers
the end zone." or "He reports from end zone
s across the country."
Numbers over 10 should be written in numeral form. For most news outlets, even zero through 10 can be written in numeral form. It makes it easier for the reader and most style books like the MLA's use the 10+ rule.
"These days" is colloquial language that should never appear in a serious piece. This isn't a casual conversation, it's a written piece intended to deliver information efficiently. Your writing tends to be heavily laced with colloquialisms and informal expressions and the fact that such a phrase appears by the second sentence is not a deviation from the norm. Also, there's no need to capitalize pit reporter. It's not a proper noun.
The second blue section is written extremely poorly. It seems like you're trying to communicate too much information in a single independent clause. You also leave out critical information. For instance, he covers qualifying
whats? Rounds, races, tournaments? Remember, periods and semicolons are your friend. This is how your sentences could be rewritten for clarity:
Your intro paragraph also does not answer the five Ws and H of the story. The Who is there (Dave Burns), the What is not (his use of the iPad is introduced later), the When is not (we're not told why this is significant now as opposed to any time in the past), the Where is introduced (pit reporting), and the How is not (we learn about the iPad's utility later on). This is basic for a news story. It might seem unglamorous or rigid, but if it's good enough for the
New York Times, it's good enough for you.
More broadly, and this is something that's been discussed a great deal in this thread, the topic covered in the article doesn't seem particularly relevant to rumors about Apple. It fits as an interest story. It appeals to a niche audience and perhaps expounds upon the virtues of a product, but it tells us nothing about some impending sea change in the status quo.
Compare what you've written to something Eric has written recently:
Who: Apple; What: WWDC schedule; When: Today, May 29th, 2012; Where: WWDC webpage; Why: Keynote planning; How: By updating the WWDC webpage.
Note that this was all accomplished with
a single sentence. It also tells us a bit of information about Apple and its near term plans because there are a lot of developers who keep a watchful eye on MacRumors.
Now let's return to the NASCAR article:
I thought he reported from pit
road? Now it's pit lane? Which is it? And even though he is technically working, you should use the verb report because it more accurately describes what he does.
Again, "means" and "dealing" are colloquial terms in this context. What you're intending to communicate is
managing.
Across is also not the correct preposition to use in this context. Over is the preposition you need.
The struck portion can either be omitted from the article entirely because it is barely relevant, or it can be moved into a different paragraph because it bears no relevance to the topic sentence of this paragraph, which is the monitoring and reporting of complex races.
This actually brings me to another important point: you need more organization in your writing. Your topic sentences tend to be under-developed and it isn't always clear how some sentences fit together, if at all.
So far I've edited the first two paragraphs of your NASCAR story. At this point the reader still doesn't know the What (iPads for note taking) or the How (the apps that make it possible). In fact, at this point we're still not even sure why this is an Apple story. Of all the critical information in the article, almost none of it has been communicated by this point.
This is how I think your first paragraph should have been written for a news story:
There's a who, what, when, where, why, and how, it's been condensed into a single sentence, and it's immediately clear what relevance this story has to MacRumors, even if the connection is tenuous.
I can continue with this, but I think I've given you something to chew on. If you'd like I'd be more than happy to continue but I suspect that I'm going to hit the character limit on posts if I try to pack any more into this one.