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Apple's business plan has never included competing with Windows machines at the entry-level segment of the personal computer market. And I really doubt Apple will ever decide to compete in that market segment. Once you get to Windows machines with specs (display resolution, capacities, SSD speeds, etc) equivalent to that of the MacBooks I don't think that the "Apple tax" (price difference between Apple systems and 1st Tier PC manufacturer's systems) is near as much as most people imagine. Not that it matters to the majority of Apple customers since the majority (not all, but the majority) of Apple users have no interest in Windows machines...
Point is Apple are selling us performance but delivering awful specs and making as much out of us as Tim can get his dirty grubby hands on!
It would be like Rolls Royce charging $500,000 for premium luxury car but giving you a Ford Focus instead whilst telling you how luxury and better it is!
 
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Apple is more expensive than PC, always has and will continue to be.
People here don’t like 256 as entry level, they “expect” more, but if there weren’t a market for that, Apple wouldn’t offer that config, plain simple. And there are plenty people who do not need more than 256.

And if one doesn’t like Apples pricing, we’ll, there are choices. You get what you pay for.
Nope! Please see my earlier posts as to why you are wrong.
 
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Wrong, it's called cheapening out and screwing over customers which only dumb evil companies do!
Customers pay for the specs and speeds they are told they will get only for Apple to then deliver less.
This basically forces customers to pay more to get a machine with good enough specs and is clearly brazen attempt by Cook to squeeze as much money out of customers as possible with zero justification.
Apple doesn't state the tech specs of the SSD drives etc. ahead of time. Apple states the size of the drive and that is all. If a potential customer wants to know the speed of the SSD etc. he or she will have to wait until tear downs are done and speed confirmed by multiple testing.

If Apple had stated the speed of all the drives on their website ahead of time and delivered less than that after the fact to the customer, your post would have some merit.

Jumping to conclusions about a drive none of us know the speed of and then making false allegations against Apple isn't right.
 
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Can you source claim?
Yes but I don't need to! Google is your friend though why not look at Max Tech channel on YT for a start and their many in depth tests and proof!
It may be too hard for all the blind Apple apologists to accept but when Apple start reusing M1 MacBook Pro boxes and sticking M2 labels on then that is nothing to do with supply issues!
That is just being cheap and miserly.
 
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I just reverted from Monterey back to Big Sur and the whole process from downloading 12.4GB Big Sur, creating the USB install media, erasing storage, installing Big Sur to booting to desktop took several hours and not 35 minutes. Creating Big Sur USB install media alone without counting the time to download took 40 minutes. For comparison, writing a 5GB Windows 10/11 ISO takes 3 minutes plus 7 minutes (just wiped a device to measure time) to install and boot to desktop then several minutes more for updates. Anyhow, the point is M1 256GB is already slow to reimage/boot/launch apps/etc. so Apple needs to make M2 256GB faster and not slower.
see my other posts as my situation was worse than you by a merry mile and took less than 2hours, you are either:
Lying
Have a defective machine
Doing something wrong.
Sorry but these are the only options and you need to stop flogging a dead horse.
 
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Yes but I don't need to! Google is your friend though why not look at Max Tech channel on YT for a start and their many in depth tests and proof!
It may be too hard for all the blind Apple apologists to accept but when Apple start reusing M1 MacBook Pro boxes and sticking M2 labels on then that is nothing to do with supply issues!
That is just being cheap and miserly.
I asked for proof regarding supply chain availability of storage modules. Show your work. There is nothing to be gained from MaxTube regarding supply chain analysis, back up your claim that this notion has been debunked.
 
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I will say the two are not mutually exclusive.

Apple is still in the business of selling us a great user experience, and managing their supply chain is how Apple is able to crank out said products in sufficient quantities for their customers.

The fact of the matter is that the Apple of today is a very different company compared to the Apple of yesteryear, and running it successfully is going to entail a different skill set and judgement calls to be made.

I accept that the new 256 gb SSD in the MBA is slower. I believe it was done to cope with the supply chain crunch, and I don’t think it will have any noticeable impact on the overall performance of the device. That’s how Apple has always rolled - specs aren’t as important as the experience they enable. And the 256 gb SSD will still be plenty fast for the people buying the entry level model and what they likely intend to use them for.

If you can’t accept this, and if you can’t accept that its decisions like this that have helped keep Apple at the top and made them as successful as they are today, then I can only say that you don’t understand business in general, and you don’t understand Apple.
I disagree. 128gb chips are still available and Apple are reusing M1 boxes but sticking labels on top so that is not to do with supply issues. There's not shortage or supply issue with boxes. That smacks of being cheap.
I appreciate that Apple under Jobs is different to Apple today but that does not excuse Apple for this nor can you give Apple a get out of jail card for whatever wrong doing they do, or do you think they can do no wrong?
I am an Apple fan but I refuse to give them a free pass here and refuse to see Tim Cook as a saint!
Specs do play a part in a great user experience as otherwise Apple might as well give us nothing in your view and still charge fortune?

You can not blindly say that Apple being where they are means they can do what they like as that is the same logic that allows wrong doing to occur with zero accountability.
If you can not accept that then you need to leave this website and stop defending Apple!
 
No, that argument has been debunked. Apple are just being cheap and screwing us over...end of!

Will you be voting with your wallet on your next computer/phone/tablet purchase, going with a different company, to send Apple a strong message you will not submit to being screwed anymore?
 
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Will you be voting with your wallet on your next computer/phone/tablet purchase, going with a different company, to send Apple a strong message you will not submit to being screwed anymore?
I will be actually, I was pretty interested in the M2 Pro, I am currently very satisfied with my M1/8/512 Air. While I am not the target market for a base model and would go for at least a 512, the 512 speeds posted from an M2 are still not as fast as my M1. I do move a lot of files around in my hobbyist journeys and SSD speed is important to me, also I hold Macs a long time and since they can't be upgraded its forever. While the SSD may not be that huge a difference today in 5+ years 1200-2000 R/Ws is going look like USB 2 does in 2022. The XPS plus is reported to reach 5000+ by comparison. In the age of PCIe 4.0, it's an arbitrary hinderance to an otherwise very attractive machine that is a deal breaker for me. Maybe its supply chain, maybe is Scrooge McCook or maybe its a design choice, no one except Apple can 100% say why, but it does matter.

I won't be leaving the Apple ecosystem I own 18 Macs, several iPads and iPhones, HomePods, Watches, AirPods... I have all the Apple things...and love each and every one of them, but I don't like this SSD situation and will pass on any future Mac that is ill equipped for 2022.
 
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I will be actually, I was pretty interested in the M2 Pro, I am currently very satisfied with my M1/8/512 Air. While I am not the target market for a base model and would go for at least a 512, the 512 speeds posted from an M2 are still not as fast as my M1. I do move a lot of files around in my hobbyist journeys and SSD speed is important to me, also I hold Macs a long time and since they can't be upgraded its forever. While the SSD may not be that huge a difference today in 5+ years 1200-2000 R/Ws is going look like USB 2 does in 2022. The XPS plus is reported to reach 5000+ by comparison. In the age of PCIe 4.0, it's an arbitrary hinderance to an otherwise very attractive machine that is a deal breaker for me. Maybe its supply chain, maybe is Scrooge McCook or maybe its a design choice, no one except Apple can 100% say why, but it does matter.

I won't be leaving the Apple ecosystem I own 18 Macs, several iPads and iPhones, HomePods, Watches, AirPods... I have all the Apple things...and love each and every one of them, but I don't like this SSD situation and will pass on any future Mac that is ill equipped for 2022.

"...but I don't like this SSD situation and will pass on any future Mac that is ill equipped for 2022."

It sounds like for your computer needs base models with minimal SSD (where at the moment Apple SSDs take a hit on speed) work for you.

And 1TB and greater storage would be a waste of storage and money. Correct?
 
"...but I don't like this SSD situation and will pass on any future Mac that is ill equipped for 2022."

It sounds like for your computer needs base models with minimal SSD (where at the moment Apple SSDs take a hit on speed) work for you.

And 1TB and greater storage would be a waste of storage and money. Correct?
Base cpu and ram yes. Storage no. I can make 512 work but I would prefer 1 or 2 TB. My 2015 13” has a 2 TB and about 500-600 GB free. It gets around 1300 R/W. It’s fine, but the 3000+ my M1 gets is wonderful.
 
This will be a welcome upgrade from my mint MacBook Pro 2010 with 16GB of RAM and 2TB Samsung SSD. I ordered my maxed-out MacBook Air (24GB RAM, 2TB SSD), which should last me as long as my MacBook Pro. I didn't really need to do the upgrade but thought it is time I go into a new machine.
I’m doing the same thing. Moving from a 2012 MacBook Air. Starting to get a little slow and outdated ( has been for awhile) but great machine nonetheless.
 
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For that money, you should have just gotten the 14 Macbook Pro. But I hope you enjoy your new laptop!
I did look at the M1 MacBook Pro 14 inch really carefully and strongly considered it. However, by going with the M2 rather a M1 variant, I figure it would give me one extra year of MacOS support and would delay the dreaded "vintage" designation by Apple and end of support at the Apple Store.
 
Most people don't concern themself with SSD speed specs. They just want a great user experience and reliability. People who need performance and do video/audio or more demanding work aren't the target customer for an entry level MacBook Air with low storage capacity.
Linus Tech Tips did a test a few years ago using all the techies in the office to see if they could guess high speed NVME vs SSD versus HDD or something. It was mind blowing as they couldn’t in real world usage of the computer. It would take actually sustained transfer of lots of data somehow to notice. It’s just not that big of deal. Of course MaxTech on YouTube would make you think it’s a reason not to buy an M2 MacBook Pro or any other Mac with 256GB that only uses one chip. But in the real world nobody is going to know without a benchmark.
 
Wrong, it's called cheapening out and screwing over customers which only dumb evil companies do!
Customers pay for the specs and speeds they are told they will get only for Apple to then deliver less.
This basically forces customers to pay more to get a machine with good enough specs and is clearly brazen attempt by Cook to squeeze as much money out of customers as possible with zero justification.

Allegedly, the 128 GB NAND chip that Apple uses in parallel is being phased out—less manufacturers are buying 128 GB NAND chips, so it no longer has economies of scale behind it, and the supplier can't produce numbers like they did two years ago for that chip size at the same price—thus would cost the supplier more to ramp production back up for the M2 Air (which is going to sell WAY more than an M1 Air that's at the long end of the tail—and to keep costs down (It's already $200 more than expected!), so Apple decided against it. Big woop. 99.999% of users wouldn't know if you didn't tell them, because it's just the base model, and it's still super fast for 99% of tasks. It's a dumb hill to die. Let me put it into perspective:

The 2022 M2 MacBook Air...AIR!... is faster in CPU and GPU than a 2019 16-inch MacBook Pro that started at $2,399.

In other words: you're getting that same 2019 16-inch MacBook Pro but at 1/2 the weight, 1/2 the cost, and 50%+ battery life.

These are golden years for Apple customers. Our money is getting us twice the performance than just a few years ago, and no fans, no heat, and all day battery life. Apple isn't robbing us. And these computers will last a decade.

No, Apple should be criticized for making 256 GB the base model—that's the true crime here!
 
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Of course MaxTech on YouTube would make you think it’s a reason not to buy an M2 MacBook Pro or any other Mac with 256GB that only uses one chip. But in the real world nobody is going to know without a benchmark.
I like MaxTech, or did, but they are dropping the ball. Supposedly, they used the wrong benchmark version (Rosetta or something) and so nobody could reproduce the issue they created.

Even then, their test was meant to saturate ALL cpu and gpu cores at the same time, something that is very hard to do and most people won't ever do on an entry-level laptop.

A few years ago, these MacBook Airs and entry level 13-inch Pro had two cores, got super hot, and throttled just doing basic tasks. Now the Air is better than a 2019 16-inch Pro. I mean, the Air was meant for web browsing and word processing, mostly. But just a few years later and it's practically a super computer at this point in relation to people's everyday needs. We're really at the nitpicking stage of computing. "Oh no, the SSD is only super fast and not super-duper fast!"
 
You’re financially stable enough to buy an $1199 computer but not financially stable enough to spend another $200 to upgrade the storage to 512GB? If not, then you really should be buying the M1 Air, not an M2, since the M2 really has zero benefit to you in pursuing a computer science degree.

THANK YOU! I’m a student (computer science) who needed to upgrade from my older Intel MacBook Pro (too hot, becoming slow at basic tasks), and I’m just not in the financial position right now to upgrade the storage, especially with what Apple charges. Even with the smaller base SSD (I had to upgrade the RAM though), this will be such an improvement over my 2019 MBP. Still, I need the SSD to be reasonably performant for development tasks.
A 2019 MBP is still a pretty new machine (as long as you take care of it). You just need to make sure you prop the back up so air can run underneath the machine and it is running on a hard surface (like a desk). My daughter is a recent CS grad from Cornell, and she made it through carrying two laptops. A 2010 MacBook with 16 GB RAM and 2 TB Samsung SSD was used for all her coding classes. Her 2015 maxed out MBA was used to write papers and other school task. The CS TAs made fun of the 2010 MacBook, but I told her, "You ask those TA if their machines have 2 TB SSD for storage or 16 GB of RAM?" She graduated a semester early (Dean's List every semester), and is now a software product manager for a FinTech company. So, don't be too quick to get a new machine. You are student and you can't always have the latest and great things. Wait later in life when you have a good paying job to buy a new Mac. I wish you luck with your studies.
 
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What business (category) are you in?

Also, what’s your software stack for cataloging and OCRing your reciepts?

Lastly, do you recommend any other business-focused Mac apps? Any essentials?
Business: Dentist
Software: Using a Scansnap Scanner to scan all my paperwork. I use FineReader to ORC the scans. Finally, I store the scans by years, and folders for each category. Reason: I didn't want to have thousands of PDF in some kind of database that could get corrupt. Also, since the PDF are stored in folders, it is easy to backup in TimeMachine and easy to retrieve PDFs if needed. I use Alfred and Spotlight to do my searches. With this method, I can go to my CPA, and if he ask me for any receipt, I can easily search and pull up the receipt right in front of him on my laptop. Yes...I am very organized and it does take discipline.
 
Yes but I don't need to! Google is your friend though why not look at Max Tech channel on YT for a start and their many in depth tests and proof!
It may be too hard for all the blind Apple apologists to accept but when Apple start reusing M1 MacBook Pro boxes and sticking M2 labels on then that is nothing to do with supply issues!
That is just being cheap and miserly.
I don’t think “reusing“ means what you think it means. Just because they put a sticker on the box doesn’t make it reused. It has only been used once. Also, it doesn’t mean they are cheap. How about environmentally responsible by not simply throwing out perfectly good, already manufactured boxes?
 
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Business: Dentist
Software: Using a Scansnap Scanner to scan all my paperwork. I use FineReader to ORC the scans. Finally, I store the scans by years, and folders for each category. Reason: I didn't want to have thousands of PDF in some kind of database that could get corrupt. Also, since the PDF are stored in folders, it is easy to backup in TimeMachine and easy to retrieve PDFs if needed. I use Alfred and Spotlight to do my searches. With this method, I can go to my CPA, and if he ask me for any receipt, I can easily search and pull up the receipt right in front of him on my laptop. Yes...I am very organized and it does take discipline.
Thanks for answering. Will have to check out FineReader and Scansnap.
 
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