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You miss the point - it should have been their plan. The 5 series are based on a 3+ year old form factor and it would have been refreshing to see something different from a company that prides itself on innovation. Instead we get bumps in features that are in no way new to simply reduce costs - a smaller iPhone does not have to result in less features. Apple had an opportunity to dive head first into 4" iPhone update with at least the same if not more features than the 6s to wow us. Instead they shuffled some things around, added some letters to the 5, and tossed in a Pro to the iPad.
Believe me, I get what you're saying. It would have been cool to have a little mini 6S or something.
 
Note that according to Apple's comparison website the iPhone SE does *not* have a faster TouchID sensor (one of the reviews claims it does).

The SE uses the same TouchID hardware as the 6/+. So it's not as fast as the 6S/+, but it's a step up from the sensor originally released with the 5S. That's where the comparison comes from, between the 5S and the SE.

That's my take on that anyway.
 
You guys just need to get out more. You dont know what the real consumer of this product really thinks.

I watched the keynote with my girlfriend. She has an 5S.

Her reaction wasnt:

This looks like my iphone 5s
I want a newer looking phone
I wanted (insert faster processor something new)

Her reaction was:
I love the 5S in pink. And its not that expensive and even she understood from the keynote its new 6S hardware inside of it.
Next thing was she was texting her friend which wanted to buy a new iphone about the color, the price and the camera.

The only thing she wanted on it was 3D Touch because you can open which camera you want by clicking on the camera icon.:rolleyes:




There you have it. This is the real consumer. Not all the people on this board who think what the consumer cares about.
 
This is the phone I've been waiting for. I just don't want a bigger phone.

And it still has a headphone jack! It's like Apple is keeping the 5 form factor around while they test the waters with the jackless phones.
 
This SE is a panic phone after 6 sales stalled and Apple realised it was losing 4" users. Just rammed 6 specs in an old shell. It looks and is rushed.

Expect the 7 will come in three sizes with a consistent design.

I'd hold out till September if in the market for a 4" phone.
 
The day the magic died

I could not agree more. What happened to Apple? I guess some people will find these latest "upgrades" and the reintroduction of an older product with "upgrades" to their liking....

Where are the Skylake Macbooks? Other companies have been producing them for a while now?

The Mac Mini is using a 4th generation processor? No user friendly memory or hard drive upgrades unless you pay Apple's ridiculous prices.

Macbook Air? no user memory upgrades and proprietary hard drives. Apple will sell you products with more memory and larger hard drives, at around 50% more than you could buy it somewhere else.

Time Capsule offers only USB 2.0? Seriously?

A 16gb iPhone? I have a dozen friends who have no more room on their iPhones and have to keep deleting stuff. No SD expansion... Why not?

When is Apple going to realize people are not happy paying a premium price for something that is not even cutting edge anymore? A phone that looks like a model from a couple of generations ago? Faster processor, improvements... big deal. It's a faster and improved iPhone5. Nothing more. So they lowered the price on the iWatch? Why because sales are down?

How many people bought the Mac Pro? Five? Very limited audience on that one. Lot's of innovation for ONE product? Too many other products are aging and falling behind current trends.

I have been an Apple fanboy for some time, but ever so slowly they are losing their edge and my blind support. These endless "improvements" to an already aging product line is getting depressing. I have already started to look for alternatives. For example, there are several other routers out there (with an external hard drive) will support time machine, have better range, are faster, and perform just as well or better. Oh ya and they cost less too!
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Downgrade from what?

It's better than the iPhone 5S that it is replacing. And it's cheaper too!

But it looks the same... It's the same phone with some upgrades. Big deal. You may get better performance but that's all. There is so much innovation going on in the industry, yet Apple chooses to use a dated design with some improvements and then call it innovation? I call it marketing and hype to mask a lack of creativity.
 
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I'm surprised about all the positivity around the iPhone SE.

Apple have always been the more expensive, more exclusive technology company. The Apple logo seen as a badge of being above the crowd. In recent years, the iPhone has eroded the exclusive part - everyone's Mum, Gran, teacher, five-year-old child etc have iPhones.

But the iPhone SE now brings Apple down to the cheap end of the market. And with that will undoubtedly come a lesser user experience and an increased customer-base of people who just go for the cheap rather than the good.

It would be like Apple bringing out a Mac to compete with Dell's cheap laptops.

It'll be great for profits, but I wonder if Apple's elevated position in consumers' psyche is going to shift. And that's going to be be a very difficult thing to restore.
 
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Now we will see exactly how many people want a 4" iPhone. Tip for Apple: call it "mini", make the features the same across all three phones and release all of them at the same time.
 
Jony Ive has left the ship. It's obvious that the battery cover, the stylus... Were not his designs, and now he doesn't even appear on keynotes.

Something has changed at Apple, and it reminds of the 90s. They are selling too much crap at premium prices: macbook air, mac mini, thunderbolt display, 16gb iPhones and iPads, old intel hardware in general... stop selling crap. The logo won't sell by itself forever.

Apple used to sell over the top hardware. Do you remember the first ipod storage? The first iphone power? ... Now they're into mediocre hardware and the same price level. Not good, Apple, not good. The "user experience" excuse is over.
 
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The iPhone Apple unveiled 2.5 years ago is much better looking and has the perfect size.

It's just a shame that the perfection doesn't continue internally. Apple of all people should be creating top-of-the-range tech, not doing what all the other manufacturers are doing at the moment - keeping all the premium features for the larger phones. All Apple have done here is throw some glitter on an old phone.
 
This is the new Apple. Design a good product (iPhone5), then copy what everyone else is doing (phablets), then realize that copying is not the road to success and bring back a good design (iPhone5). I just wish they did this also with the Mac, and bring it back as a professional platform for photography, audio, publishing, and all areas where the Mac was the best professional machine for the purpose.
 
This SE is a panic phone after 6 sales stalled and Apple realised it was losing 4" users. Just rammed 6 specs in an old shell. It looks and is rushed.

Expect the 7 will come in three sizes with a consistent design.

I'd hold out till September if in the market for a 4" phone.
How does it look rushed? And why build out a manufacturing line for a brand new iPhone design when the line for the 5S still exists? No way is Apple going to release another 4" phone in September. The reason this is staggered in the first place is to not cannibalize sales of the flagship. A 4" iPhone 7 at $399 would totally cannibalize sales of the larger flagship devices. My guess is the SE phone will be refreshed less frequently or at least 6 months after the flagship. Also knowing that this phone doesn't have all the 6S specs it seems to me Apple is positioning it as a very good phone for the price range but not a flagship device.
 
I admire the fact that they are actually putting into motion (as well as giving some spotlight to) their recycling infrastructure, and show the way it helps the company in all aspects -including monetary and environmental issues, of course.

PD. I'm f****** hating those stupid Gmail adds that force my webpage focus to jump to them. How do I disable this? The Safari window goes to the top, then jumps to the middle, then back to the top...?
 
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But it looks the same... It's the same phone with some upgrades. Big deal. You may get better performance but that's all. There is so much innovation going on in the industry, yet Apple chooses to use a dated design with some improvements and then call it innovation? I call it marketing and hype to mask a lack of creativity.

Maybe you should consider it a product refresh. I don't think it was supposed to be innovation. It's the entry-level iPhone... the introduction to the iOS smartphone. It's more a matter of filling a niche... and it actually sounds like one hell of a device for certain customers.

Did you really expect Apple to design a whole new case and tooling for a low-volume product?

Mac laptops can keep the same body for many years. iMacs too. And iPads and iPods. See a trend? :)
 
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How does it look rushed? And why build out a manufacturing line for a brand new iPhone design when the line for the 5S still exists? No way is Apple going to release another 4" phone in September. The reason this is staggered in the first place is to not cannibalize sales of the flagship. A 4" iPhone 7 at $399 would totally cannibalize sales of the larger flagship devices. My guess is the SE phone will be refreshed less frequently or at least 6 months after the flagship. Also knowing that this phone doesn't have all the 6S specs it seems to me Apple is positioning it as a very good phone for the price range but not a flagship device.

Which flagship devices are you refering to? The ones that sell for 749-849€ with less available space than the 2001 iPod and 2011 display technology? What a joke. And what about the macbook air with 2009 low resolution display? And on and on...

"Apple is not about specs" my ass. Tell that to the introducing of the iPod, iPhone and Mac Pro. Expensive, user experience AND top specs. Now it's all about bean counting. Tim Cook is killing Apple. The days of increasing carriers, territories and selling brand are starting to be behind us, and that's all he was doing, selling worse and worse hardware to more and more people.
 
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Which flagship devices are you refering to? The ones that sell for 749-849€ with less available space than the 2001 iPod and 2011 display technology? What a joke. And what about the macbook air with 2009 low resolution display? And on and on...

"Apple is not about specs" my ass. Tell that to the introducing of the iPod, iPhone and Mac Pro. Expensive, user experience AND top specs. Now it's all about bean counting. Tim Cook is killing Apple. The days of increasing carriers, territories and selling brand are starting to be behind us, and that's all he was doing, selling worse and worse hardware to more and more people.
I'm not sure why you're responding to my post which was questioning the notion that this was a rushed product.

Apple R&D is still alive and well.

Unfortunately it now stands for Reduce & Downgrade :-(

Better tech than the 5S and cheaper. How in the heck is that a downgrade?!?
 
I'm not sure why you're responding to my post which was questioning the notion that this was a rushed product.



Better tech than the 5S and cheaper. How in the heck is that a downgrade?!?

I was talking in general, just quoting the flagship expresion
 
The day the magic died
Give me a break! People have been asking this for a long time! It's a phone that has sold millions even years after it's release and is regarded some of the best industrial design out there - now with amazing internals... If it's not for you, no sweat, but people bashing Apple for giving the customers what they want is ridiculous.. And yes - a smaller body/thinner bezels etc. could very well have been possible, bot not at the price point it has landed on
 
iPhone SE is a downgrade, not a upgrade

Downgrade from what?
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Now that is some SErious innovation right there. :D
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Jokes aside, iPhone SE has a hidden ace up its sleeve: battery life.
Thats what you get when you have a reasonable thin iphone than an anorexic iphone, which doesn't protrude plus I still love the 5's design better than my own 6's.
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Now if only they could sort out on what exactly is "space grey".
View attachment 622353
Great picture... That iPod Touch is pretty bad ass looking. Looks like the Space Grey is lighter in these recently released products
 
Good grief! Some of the replies here....!

Starting with the bad; I agree that the mac line is in need of some serious refreshing both hardware wise and software. Agree with everyone on the Skylake front. I'm looking to replace my 15" 2011 MBP at some point and the Dell XPS 15 is currently the best value contender, Apple's aftersales not withstanding. Likewise the desktop management/window snapping was always behind and less elegant than Windows 7. Next to Windows 10 on my Surface Pro 4 its not even in the same league. I do share the sense that the mac is becoming the neglected step child of the Apple product line.

Otherwise I'm not getting the complaints about the SE etc. The SE takes a proven existing form factor and stuffs most of the internals of the current gen iPhone into it and then sells it at a midrange price. Not the CPU etc from the last generation as per the 5c, iPad Mini etc. Current gen.

Back in the halcyon days of the iPod I was one of those who laughed themselves fuzzy when the mini was announced, beleiveing that everyone was like me and was jonesing for an every higher capacity main iPod. The iPod mini sold like hotcakes. Presuming everyone else's desired formfactor, capacity and feature set is the same as one's own is a fatal mistake. For those not wanting to go bigger then a 4" screen (plenty of continuing 4s/5/5s users) and those not wanting a phablet and those not wanting to pay 6s/6s+ prices, the SE is just the ticket. With Apple's focus on China as well as the midrange market for North America & Europe, I can see the SE doing (deservedly) well.

Couple that with a £50 discount on the starting price of the Watch (bought mine at full price last Summer and still love it) and I'm failing to see the problem. Is the Watch for everyone? No. It's not even for all iPhone users.

The comments from the stage about the % userbase adoption of the latest version of iOS vs the latest version of Android were the most telling. Most Android users never get the 'latest and greatest' most secure version of the OS. Most Android users don't have the facility to encrypt their phone's storage leave alone actually do so. Your average security and patch aware Android user would sell their grandmothers on ebay to have the prompt, regular OS and security patching together with storage encryption that iOS users take for granted.

Whilst it would be nice if every Apple event had the revolutionary impact of the 2007 iPhone introduction, they don't This one wasn't massively more impactful than the 2006 iPod HiFi/iPod case/Mac mini event, historically regarded as a damp squib. But the regular product support updates for iOS/Watch/OSX are an ongoing source of satisfaction with my gear than needing every event to be a computing revolution.
 
i thought the SE is a mini version of 6S, but now it just look like 5S.....
 
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