You can argue they’re merely creating more specialized niche products very few manufacturers but them with their money and supplier chain advantages can do catering to high-end segments of existing customers of theirs.Apple is losing its focus on what customers want
This strategy is no different than what lead many established high-end tech today to flourish: 4K, Dolby Vision, SSDs, Ray-tracing.
It diversifies their high-margin-oriented product hardware portfolio, and such products often pave the way to have parts scaled up or made cheaper over time to be viable for their actual mainstream products.
Apple by no concidence makes such bets in markets that often didn’t have an option before or didn’t have a good option at the tier they’re targeted towards accommodating their established closed hardware ecosystem customers.
Typically that’s at the high-end and prosumer tiers (i.e. Macbook and Macbook Pro as ultrabooks, Pro Display XDR, Mac Pro, Apple Watch, Apple Watch Ultra, and Vision Pro)