milo said:
They're competitive with the Mac Pro. Very competitive.
Mac Pro - you get a lot for the money. More pricey than most users are willing to spend, but unquestionably, "a lot of bang for the buck".
Still, my point is that Apple isn't trying to remain competitive in regards to grabbing sales or going outside of their niche market. Apple has diehard fans that will purchase whatever they sell, no matter what. They don't need to attempt to go outside of that faction because they'll have a hard time swaying general computer users who are used to Windows already or don't want to pay the premium price. Apple gives you a lot of computer for the price, but the price is still above and beyond what anyone else will charge you. Then it boils down to asking yourself "do you want to pay for the Apple experience" and some people say 'yes' and others say 'no'. For better or worse, I don't see this changing in the near future. Apple does sell competitively priced computers (ie Mini) but they're also limiting the user in regards to upgradability; I don't think anyone can argue the upgrade capabilities of a minitower or tower @ $500 versus a small form factor for $600. Can you upgrade Macs? For the most part, yes, undoubtedly.
How far can you upgrade your Mac? That depends on how much you spent upfront on it, deciding between a SFF and a $1,999 Mac Pro tower.
I still love Macs and I enjoy working in OSX, but they really need to get on the 'headless Mac' idea, stat. IMO they could (seemingly overnight) gain at least a 10%+ market share if they released a tower desktop for $600, but that throws a monkey wrench into the rest of their hardware sku lineup, and they're not going to allow that to happen. Unless they kill off the Mini and slash prices on the iMac first, we'll never see a sub-$1,000 Mac in a tower enclosure.