I think that's the key ... rake in sales and revenues via mass number of units sold. The kids model is VERY smart angle and a boon if they ever get into partnership with school boards to outline fitness and bring in sponsorship outside ... not unlike what State Universities do with BaseBall, Football and Basketball students.They look like dollar store merchandise. I like the kids model better.
Apple it's time to:
Revamp your Nike+ lineup, in fact all S4 watches to have double the battery life, faster and much smaller processing cores.
Remove UI delays like when launching the Strong App! (I'll bother the developer on this, yet the Music iOS app also has a 3 second launch count on WatchOS4 on S2 Nike+
Series 1 models should be priced at $99 sell to youth.
The Ontario School Board seriously screwed up physical fitness activities (even killing and filling pools, shortening school yards, etc) while under the last administration for K-Gr8 students. We need proper fitness program for children in schools. It's smart, it's a huge cost savings for future of health care and it's just right!