I’m the sort of guy who buys headphones and looks at sound quality first and foremost, then features and finally price, are they worth it. What am I missing as a fellow Apple customer in terms of looking at these headphones differently to other products on the market? What’s different that I need to be aware of and focusing on? I’ve watched countless reviews and read numerous articles etc, so from owning them yourself, what makes them fundamentally different and unique to earn a different approach to judgement?
I guess the TL;DR of my response is that right now at least, I agree with you that the AirPods Max will be nothing more than just an extremely expensive pair of wireless headphones for most people for now. But it also feels to me that the AirPods Max is part of a larger value proposition, and Apple is still in the midst of lining all their ducks up for a shot. Maybe the pandemic has affected their product roadmap. Something just feels missing. Something that would really allow the AirPods Max to shine. I don't believe that the AirPods Max is intended to be just an exercise in marketing.
The first thing that jumped out at me when looking at the AirPods Max homepage was the sheer amount of components inside it.
The ultimate over-ear personal listening experience — in five fresh colours and fast charging with USB-C.
www.apple.com
2 H-1 chips, 9 microphones (6 outward, 2 inner, 1 for calls), a whole slew of sensors (optical, position, case-detect, gyroscope, accelerometer). These aren't headphones, they are more like 2 HomePods connected by a knit-mesh canopy.
Then we go to Neil Cybart's article about AirPods becoming Apple's second wearable's platform, where he theorises that AirPods have the potential to augment our environment by pushing intelligent sound.
If AirPods were magical, AirPods Pro are supernatural. Apple’s newest pair of AirPods continues to make waves with “augmented hearing” entering people’s vocabulary. However, the broader implications found with Apple’s AirPods strategy are just as impressive. Apple is quickly removing all available o
www.aboveavalon.com
We are already seeing some of the pieces come together in the form of active noise cancellation, transparency mode and (now) spatial audio with the AirPods Pro. Apple is expected to update the next Apple TV with support for Spatial Audio and Fitness as well. Perhaps in the future, we could have a scenario where your Apple Watch tracks your heart rate while you are working out, while your AirPods uses this data to adjust your music playback to match your workout pace. I dunno, just a random idea.
Given the price, I agree that the AirPods Max is clearly not aimed at the mass market. My immediate guess is that given the existence of the AirPods and AirPods Pro, the AirPods Max is aimed at people who desire an audio experience over and beyond what the AirPods Pro can deliver, while also seeing value in said product being so deeply integrated with the apple ecosystem.
Another feature that intrigues me is the swappable ear cups. I have basically sworn off over-the-ear headphones because I wear spectacles, and find that the sensation of the cups pressing my ears against the spectacle frame quickly gets uncomfortable after a while (basically anything beyond 30 minutes). I wonder if in the future, we may see an option for a ear cup that can accommodate a pair of spectacles (perhaps with some sort of cutout or indentation inside). Right now, it's a pretty underreported feature (heck, I don't think people can even buy standalone ear cups to play around with yet), but I will be keeping an eye out on where Apple goes with this in the future.
Sorta like the way we can swap out our watch bands, but again, given the final price of everything, I will probably just settle for AirPods Pro when my current set of AirPods die out and Apple next updates their AirPods lineup.
But I concede that when buying a product, it's only fair that we evaluate a product based on what it does right now, not what it could be in the future. But I also wish the conversation could go beyond just focusing on the price of the AirPods Max, and other very surface comparisons like the case or the lack of a power button.