It worked on me! I had never heard of the game until yesterday, when I saw some kind of Mario add-on on cydia. I still wasn't particularly interested. When I saw this, I figured I'd better go ahead and download it in case I want to check it out later.
Yeah, this was probably the idea behind announcing that he would take it down in 24 hours. I think there may be some legal issues creeping up, though he states there are not, and that may be scaring him. Games that garner this much attention and make this much in ad revenue tend to be seen on other developers radars that may have similar games. If you were just going to pull it, then why the 24 hour notice? Wouldn't you just pull it right then? Just doesn't make a lot of sense. I just cannot see pulling this game if it is making $50,000.00 a day on ads and there are no legal issues.
You know, I developed a small indie racing sim for OSX and I would jump for joy with this kind of attention and ad revenue. I would be releasing updates constantly. Take the game down? No way!