Lets hope apple doesn't hope to buy or invest in a soft drinks firm like Pepsi.
As even with Apples ability to rebrand or influence the public, this idea of flat Pepsi being better would be a hard push.
Especially because pepsi is already flat compared to coke. Then again we get real cane sugar in our coke.
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I like my apples like I like my women. Non-flat.
Not only do I like my women with good taste, I like them to taste good also,
Back on topic I don't find flat so bad, I do find the white only choice of the calendar, etc. ugly. The wife has had her iphone for a couple of months and although she likes it she liked her 3 year old sgs2 better for the "less flat" and colors. She does not like ios design, the operation she is ok with.